• Kim Thomsen | LEGO
    So 2018 has arrived and we're already 2 full weeks in from when the Christmas Holidays were over and everything booted up again.
    Luckily my computer was fine - it seems I always fail to update my password prior to a down period and then it doesn't work when I fire up "ye olde steamie dell". But not this year - could this be a sign of things to come? 
    Anyways, you all probably recall the somewhat mad dash to get everything out and ready for 2018 - we made it, but it comes with a cost. Every action has a reaction and it was indeed hard for us to announce the tiered system in the new Recognized LEGO Fan Community Program as well as the updates and changes to our Support Programs and at the same time revoke close to 40 communities' recognition.
    That took its tolls on both the community and us. My sincere hope is that, after a good and relaxing holidays with our loved ones, we can rebuild any broken trust between us and the community and then continue on the amazing journey we are all part of. We have so many ideas and thoughts on what we would like to achieve together with our most dedicated fans and we're super thrilled to see more than 100 applications for recognition from new and returning communities.
    The best part of December was for me seeing, that despite all the tough announcements and changes, the community still appreciates us and our efforts. It's comforting to learn that while you're reducing and sending out hard messages, you - the amazing fans - know that it's part of the game and life itself. Sometimes awesome opportunities arise and sometimes we have to cut back or change things temporarily or permanently. And what convinced me was partly the superprofessional communication on LAN with the ambassadors but also all the Christmas Cards and local specialties showing up in the mail. 
    We sometimes forget how important these tings are and how much they mean. In this modern time of digitization, it is easy to forget the joy of getting something real in your hands with a hand written signature and personal message. This is also why we take the time and resources to send out a small thank you gift for all ambassadors during Christmas - just to let them know that we appreciate their efforts and hard work. We know and we care - and feeling that you think the same towards us is simply mind blowing!
    Thank You and as a dear colleague of mine once said - and it must be true since it's still stored in my memory:
    "We're fans of the LEGO fans".
    I've added the Christmas Cards I got during December and when I returned to office. Not to brag... well actually it is! Look World, look how awesome our fans are!
     














    Jan Beyer | LEGO
    Dear all, first of all I wish you a Happy New Year!
     
    When LEGO® House announced its first Christmas party for AFOLs, it was actually with a bit of anxiety. One could not quite know if the event would carry - a Saturday evening late in December? - in Billund? - for international AFOLs?
    All doubt proved unfounded. The word of the event was quickly spread and in a few days the tickets were rapidly sold. So there we are. Saturday evening on the 16th December, 70 excited adult LEGO enthusiasts from 8 different countries went to Billund to hold their first Christmas party at LEGO House. After such a great event there is no doubt -a new tradition has been founded!
     
    Andres Lehmann from Zusammengebaut.com and Michael Friedrichs from Promobricks.de were among the participants and we have been permitted to publish their review of the event: http://zusammengebaut.com/gruss-aus-dem-lego-house-in-billund-40579/ and https://www.promobricks.de/afol-julefrokost-event-im-lego-house-in-billund-bericht-und-bilder/48919 as well as a report about the new 10260 Downtown Diner that was presented by the LEGO Designer at the Christmas Party http://zusammengebaut.com/lego-downtown-diner-10260-mike-psiaki-im-interview-40629/
     
    The evening was a lot of fun for all participants as well as us as hosts and we are looking forward to the 2018 version of this activity.
     
    All the best,
    Astrid Mueller, Senior Event & Tour Manager in LEGO House and Jan Beyer, Community Manager LEGO System A/S
     
     

    Tanja | LEGO
    Dear amazing AFOLs and TFOLs out there,
    Yet another year has flown by! It has been a great and challenging year in so many ways, in the end, what stands out is the joy of engaging with all of you, meeting you at events, following you on Facebook and Twitter and seeing the great stuff you do. We are constantly impressed!
    Thank you for all the lovely Christmas greetings we have received, it is so highly appreciated and warms our hearts:)
    On December 22nd. We are leaving for Christmas Holiday, all but Jacky, so he is on LAN duty:)
    A Merry Christmas and Happy New Year to all, we look forward to seeing you in 2018
    All the best,
    The Operations and Community Engagement team
     

     
    The picture:
    The picture is from our last team meeting as the “old team”. Friday December 15th. Paul transitioned in to his new role in D2C, Paul will be greatly missed, but luckily, he will remain a close colleague:)
    At our team meetings, we always have Paul and Sara from the US and Jacky from China on Skype and this time Hasan couldn’t join the meeting, so we had to add him afterwards;). On the left and just above Hasan is Camilla, you might not have seen Camilla before, she is our intern supporting Ana as well as Hasan and Sara. Ana is in Costa Rica on vacation, enjoying a much better weather than we have in Billund:)

    Paul Striefler | LEGO
    Hi All,
    I do not have much of an update here from the US.
    I quickly wanted to jump on to say thank you, goodbye, and I'll be seeing you. Today is my last day with the LEGO Community Engagement team. I wanted to say thank you for a being a part of my LEGO journey and allowing me to be a part of yours the last year and half. I have been able to meet many great and talented people as well as see some incredible MOCs throughout my travels. This community is certainly very close and I hope that you all can continue to grow together.
    I will be moving to a new role within the LEGO Retail business and hope that our paths will cross again in the future. For now, my watch has ended. I wish you and your LUGs a Happy Holiday season and a blessed New Year!
    Best,
    Paul
     

    Jacky Chen | LEGO
    Last weekend, from Friday to Sunday, our best friend, the LEGO designer, Jamie Berard paid his first visit to Shanghai and Beijing for a series of signing event for the upcoming Shanghai skyline set and some of the other Creator Expert sets which designed by him.
    Local AFOLs in those two cities were offered 30 minutes each for an exclusive Q&A session where brought them to know what’s inside of a LEGO designer’s brain. Unsurprisingly, the new Modular House became one of the most popular topics of the day. Alright, another one to the must buy list! ;p
    By participating both signing events and witnessing the reaction from the consumers, from kids to adults. I shared their real excitement and joy when they met with a LEGO designer in person. I heard over and over from them, “my dream is to become a LEGO designer, like you”, which is absolutely awesome to hear. From my eyes, a stronger community in China is arising. 
    Photos attached shows the exciting AFOLs who even brought their MOCs to the event to share with Jamie! I bet they had a great time!
    (Cover Photo credit to Lin Ye)
     



    Jan Beyer | LEGO
    Dear all, as you might have heard or read there are quite some changes ahead in the LCE Department due to that the LEGO Group is right now going through a process of building a smaller and less complex organization.  So that is what is really a lot on my mind these days.
    The purpose of these changes will be to focus our efforts on where we create most value for the global AFOL community and for the LEGO Group.
    In our collaboration with the Recognized Communities, our focus areas in the coming years will be to further consolidate our support operations by simplifying our work processes. 
    It also means that all dialogue and collaboration with the Recognized Communities will be moved to LAN and we will continue to develop the LAN platform so it can serve all the needs as good and convenient as possible. 
    Doing this will significantly reduce the time that is spend on dialogue with individual groups on e-mail, phone and face to face which will be for sure missed by many, but it will ensure that more people are involved in our shared dialogue and collaboration and can be hopefully served in a good way going forward.
    In addition, we will even increase our focus on AFOL related events and conventions around the world that bring larger groups of AFOLs together as we believe this heavily stimulates inspiration and collaboration in the AFOL community so stay tuned on that development    
    Over the coming months you will experience changes as we focus in on the above priorities.
    The extensive dialogue that my colleague Paul Striefler and I have had with many individual groups as Community Managers in Americas and Europe/Pacific/ROW will gradually shift to LAN.  Paul’s position as Community Manager for Americas has unfortunately been made redundant and Paul moves to a new position in LEGO Brand Retail in December.
    Paul has done an excellent job as Community Manager for Americas and a fantastic team mate and he will for sure take his Community experience with him in to his new position.  
    My focus moves to collaboration with and support of the above-mentioned events and conventions globally and I continue to be the link between the LEGO House and the AFOL Community. So I will be for sure still in touch with many AFOL now with a global but more task limited focus instead of the Community Manager for a geografic region.
    My colleagues Ana, Kim and Jacky will proceed with so far most likely only slightly changes to their areas of responsibility, tasks and daily work.
    It has been a huge pleasure and always very exciting, extremely fun and highly inspiring to work with the AFOL community over the past 13 years with responsibility for different regions and I will for sure be still somehow part of this adventure.
    I like to express my deepest thanks to all the AFOLs I have met in all these years for a great time and good cooperation and looking forward to many good things to come.
    So long folks! Stay tuned!

    Paul Striefler | LEGO
    Hey Ambassadors,
    Happy Friday from the states! I can’t believe that we are already half way thru November. I feel like I was just enjoying the warm sun of summer. I now have the dreadful task of raking leaves and getting prepped for winter. It’s actually not that bad as this my favorite time of year.
    So…I was sitting on my couch the other night thinking about what to write for the blog today and was having quite a brain fart. My travels are completed for the year, LUGBULK and the Annual Support are in full swing, and I currently do not have any awesome warehouse stories to share. It was at this moment I heard the familiar sound of the swooshing of LEGO Bricks. This is not an unfamiliar sound in my home with two young boys ages 3 and 8 but it was at 10 o’clock at night. I walked up the stairs to my 8 year old Carter’s room where the noise definitely seemed to be getting louder. I opened the door to find him sitting in the middle of his room in his entire collection of LEGO, a huge pile of bricks surrounding him. I asked him what he was up to. His response was classic! “Dad, I couldn’t sleep because I was thinking about sorting.” I laughed as he told me he loves building but was getting frustrated because it would take him hours to sift thru his bin just to build something small. I see a smile on many of your faces!
    This is a common problem for most of us unless you are truly organized and have the dedicated space. I left his room thinking I have a true AFOL in the making on my hands! This brings me to another question. For those with small children do you let build out of your organized and sorted collection of elements or is this forbidden like Lord Business? I can’t say that I organized in this fashion at all and am not a talented MOCer like all of you. I am sure many of you have experienced this and I would love to hear your thoughts.
    By the way, after a day of sorting my son has built 3 or 4 MOCs and told me he wanted to display them at the next convention I attend. I’m not surprised but pretty psyched to know my son has drank the kool-aid and I will now be raising an AFOL.
    I hope that you all have a great weekend! Cheers and Happy Building!





    Jan Beyer | LEGO
    I hope many of you join this cool competition! Check it out!
    What would you build from an endless supply of LEGO bricks? We’ve had entries ranging from a treehouse to a full size unicorn, and even a portal to a LEGO universe. 

    Winners of the contest will get a full expense paid trip to the LEGO House and enjoy it all to themselves for a whole night. They will sleep in a dream LEGO bedroom under a giant LEGO waterfall and create their winning entry with the skillful support of the host, Jamie Berard, one of the finest Master Builders in the world and a true expert of the brick.

    Enter your idea here: https://www.airbnb.com/night-at/lego-house/
    Watch the video: https://www.youtube.com/watch?v=RJca_CD2lsU&t=6s