Hi all, today we had around 600 AFOLs (including over 80 Ambassadors) from almost 40 different countries participating the LEGO House AFOL Opening - it was really a blast. It went really smooth and was an amazing experience for all AFOLs as well as the LEGO House Staff, Kjeld Kirk Kristiansen, Jørgen Vig Knudstorp, Bali Padda, the DCE Leadership Team as well as all LCE team members present.
We had all such a great time and I got plenty of very positive comments and saw plenty of very happy faces so it was a true mindblowing experience.
Now most of the AFOLs and even some more (yes, you read right - there are over 700! registered participants) enjoy the Skærbæk Fan Weekend here in Denmark and will turn this into the most international AFOL driven event worldwide.
So I wish us all here present a great weekend of LEGO brick fun and all others a great weekend and hope you are able to join in the future!
Dear all, I got this message from my department colleagues:
"Exciting news for all members of registered LEGO fan communities: Next week we will share brief on the LAN Forum asking LAN Ambassadors to involve their community members in the idea generation for a "gift with purchase"-set (GWP)*.
We hope that all registered LEGO communities will contribute with ideas and forward their ideas to their LAN ambassador in a prioritized list. Stay tuned for more information on the LAN Forum next week and start noting your ideas down today. If you are a registered community member ask your LAN Ambassador for more information about this initiative.
The deadline for submitting the prioritized list of ideas is November 1st 2017.
There might be questions linked to this blog post and the brief, i.e.: "will some ideas be turned into an actual product?" The answer is that the ideas are inspirational allowing LEGO Group to understand what fans believe is a great GWP set. Please look out for the topic on LAN next week and ask your questions there.
Note that we will not be collecting ideas posted in the comments of this blog post, so please follow the directions in the topic on the LAN forum posted next week.
*A “gift with purchase”-set is as the name indicates a set which is given to people who purchase a specific LEGO offer. "
Thanks so much for you interest and your participantion is very much appreciated.
So today we had the pleasure of getting a visit at LEGO HQ in Enfield, Conneticut, USA from 12 North American and Global Recognized LEGO Fan Media.
On August 17th I could finally send out the invitations for the first ever Recognized LEGO Fan Media Meet & Greet Day in Enfield.
I was surprised to see that 12 of the invited Fan Media accepted the invite despite the short notice and having to carve out time from their real life schedule and jobs - I was not expecting that, but it happened and I am really grateful for that.
Thank You for taking the time and for making this a day to remember for me and certainly also for my marketing colleagues from LEGO Systems Inc. in Enfield who participated.
16 representatives showed up and gave presentations to each other, the LEGO Community Engagement department and the invited LEGO colleagues from LEGO Systems Inc.
The day provided great opportunity to network between the RLFM and to provide loads of great input and feedback which I will make sure to bring back with me to Billund and bring to future discussions on improving our support structure and cooperation with the Recognized LEGO Fan Media.
The day also marked my final day in our Enfield office for this time.
Hopefully I'll be able to make the trip again next year and perhaps I might even be able to persuade the right people to do another RLFM Meet & Greet if that happens.
Again, Thank You all for coming - I feel blessed to have been given this opportunity to finally meet those of you with whom I've only been communicating and talking through e-mails and the occasional phone call.
Pictures courtesy of Paul Striefler.
There aren't many chances in one's lifetime to celebrate an 85th anniversary, especially for a company. Just imagine how fortunate we are!
Continuing the LEGO Global Play Day concept since last year, every LEGO office and factory in the world is using its own way to celebrate this great momentum at the same period of time. Being in Billund for two weeks for our LCE dept days, I'm lucky enough to grab the chance to experience this awesome celebration with the whole team from where everything started. Some photos to take you through some great moments that we've captured.
Just like what has been said on LEGO.com:"we are 85 years old now, but one thing has stayed unchanged: play and creativity have always been close to our heart, since the early beginnings in 1932."
Today we concluded our first week of team meeting (it is great to have Paul and Jacky in Billund) with participating in the AFOL test visit @ the LEGO House.
Over 200 AFOLs from 8 different countries visited the LEGO House to give the staff an experience how AFOLs act and react as well as experience the LEGO House.
It was a truely great activity and all sides were very happy and had a lot of fun.
I am so excited to get to the AFOL opening in September with over 600 AFOLs - it will be so much fun!
I hope to welcome many of you to the opening or in the time to come in the LEGO House - an exceptional LEGO Brand experience!
Another Monday, another day working for the best company in the world (in my humble opinion at least).
So despite it being Monday morning and yes, it is gray and rainy here in Denmark, I feel fantastic.
We're getting ready for another one of those weeks where all the Community Managers are in one place. It's the best times as we get to discuss face to face instead of via dubious videocalls and drop-out phone calls. We will be discussing and evaluating all our support programs and structures as we usually do once per year.
We constantly strive to support and engage with the AFOL Community the best we can and that requires lots and loads of talks and evaluations. It seems that the world is spinning faster every day and new initiatves and trends keep us on our toes. What we did last year might not create any real value to us nor the AFOL Community this year or next year. So we do these talks and evaluations as often as possible - challenging everything from phone calls to LUGBULK to ensure that we do (what we believe to be) the right thing as often as possible.
An no, I do not believe LUGBULK is going away, but it is very refreshing to discuss questions such as "What would happen if we shut down LUGBULK?"
Once we're done with this week of Community Manager meetings, we head into next week gathering the entire LEGO Community Engagement department here in Billund - which will allow our team to be complete as Sara is the only non-Community Manager from our team seated outside of BIllund. I am really looking forward to having the entire team and also the entire department in one place.
Just before I left for the weekend this Friday, I had the esteemed honor of taking all the fan designers from the LEGO Remake project on a factory tour at Kornmarken. It was magic finally getting to meet all these great guys in real life. We've spend so much time communicating back and forth on LEGO Remake and now, all of the sudden, we all meet and I got to say "Thank You!" for real instead of via e-mail. I'd like to extend a special thank you to Nathan (Rebrickable) for all the work and engagement he put in when we approached him with the idea of the LEGO Remake project. , He was instrumental in setting up communication and in identifying the fan designers for the LEGO Remake project.
Thank You guys - you're amazing and I hope we can call on you and your community again whenever opportunities arise!
So Summer Vacation is over for me and I am back in office desperately trying to catch up with the 100's of e-mails which have found their way to my inbox while I was away.
It's been a hectic first week, first I had to get up to speed on the recent leak of LEGO Star Wars The Last Jedi leak.
Then I send out the offers to review the LEGO Ideas Old Fishing Store and the LEGO NINJAGO D2C set - Ninjago City.
Later this month, all the community managers will assemble in Billund again to discuss the support for 2018 - it is that time again as it is once every year. I really look forward to discussing face to face with my team colleagues and to continue polishing and improving our support to fit the needs of the community as much as possible.
Once the week with the community managers is done, we will have a department meeting - which is going to be awesome. Having the entire department in one place and being able to have a discussion uninterrupted by network fallouts or bad microphones is going to be a bliss.
I am also planning my September trip to the US and hopefully I will be able to plan a day for the Americas based RLFMs to come to Enfield and meet with me and my colleagues from marketing there. The plan is to send out invitations this week - but as you know plans are great until they are no longer valid.
It's a pleasure to come back, sit down and log in to the LEGO Ambassador Network to discover that, despite it being summer vacation, there's plenty of discussions and activity going on in here. I am looking forward to read through the 100+ notifications I have on new topics and comments!
Happy to be back and please allow me a few days to get back up to speed
I hope all of you are enjoying the summer but it’s a bit tough out here. According to the Meteorology Bureau, the temperature of Shanghai has been exceeding 37 Celsius for more than 3 weeks in a row while some of these days are even reaching 41! It feels like melting when you are outside, really hope we could have a Zane to wield his ICE Ninja power to cool us down a little bit.
(This is how I look like these days, lol)
Talking about Ninjago, I was super excited to watch the new trailer of the LEGO Ninjago Movie brought by Warner Bros. at SDCC, again and again. And finally, we will encounter our greatest villain of the 16 realms, the unstoppable beast – the Meowthra! It was so funny and great to see that the real-life element is not missing in this movie as well. And you know in other languages, sometimes it’s hard to pick up jokes like L-loyd vs. Lloyd. But the Taiwanese transcript made it even funnier by translating the name into “Rolex” which sounds actually close enough. I really look forward to watching the full movie in the cinema, hopefully we will be lucky enough to make a pre-screen in Billund next month! Finger Crossed! Also at this year’s SDCC, a sneak peak of the opening sequence of the LEGO Ninjago Season 8 also came at a surprise. The fighting scene looks great and I love the vehicle that Master Lloyd is driving. Can’t wait to know more about the bikers and Sons of Garmadon.
Back to real life, AFOLs in Hong Kong is collaborating with local LEGO sales office to run their 11th annual MOC contest at ACGHK 2017 this weekend. This theme of this year is "Build Hong Kong Amazing", thus you will see lots of impressive MOCs features the most beautiful part of this city. Don’t miss it if you happen to be in town!
(Thanks to William Wong for providing the photo. Enjoy the event, guys!)
One more piece of exciting news to share with the community, LCE is looking for a LCP in China. If you are interested, move to China (no, I’m kidding). Check out the LCP page on LEGO.com (URL) and learn how to submit your application.
Have fun, keep cool in summer and see you on LAN!
Community Manager of Asia
I hope everyone is enjoying the new platform and that your summer has gotten off to a great start! It has been awhile since my last blog post. After being away at back to back to back conventions I finally have some down time before I disappear again. I am back at the office catching up and tending to most of my day to day tasks.
I thought I would start by sharing a quick story. This past week started off like any other Monday except for the fact that I was paid a visit by Pepe Le Pew at my home. A momma skunk got snagged in one of our chipmunk traps. You can guess where this might be going! While trying to release this varmint I got sprayed. This provided much excitement for my family as well as a horrible stench! Note to self...let the pro's handle these situations. I thought everyone could use a chuckle event if came at my own expense. With that being said, I was hoping that this was not a sign of things to come for the week. I am happy to report that was not the case.
I entered the office to a lot of buzz surrounding San Diego Comic Con that is taking place right now. As you know, the LEGO Group has a booth where we show off some new exciting products, unveil a few great models, and of course showcase some awesome exclusives. I have never attended SDCC before and wish that someday I will get my chance and be able to join in on all the excitement! I hope all of you have had a chance to follow the LEGO live feed as well as the great coverage from a few of our RLFMs. In addition to this buzz I always enjoy seeing the updates that Jan and the LEGO House share with us. There was a pic of a Technic dinosaur that absolutely blew my mind. I have never seen anything like that on such a large scale before and cannot wait to walk thru this building once completed.
Although I will not be there for the Grand Opening, I will be heading back to Billund at the end of August for two weeks to work closer with my team as well as to participate in our department meetings. As one of seven team members that do not sit in the Denmark offices it is always great to be there and to get some face time with my colleagues. August again will be a pretty full month for me as I will be at Bricks By The Bay in Santa Clara the first weekend, then I am taking my family on vacation while in California, and then straight to Billund.
Life moves pretty fast. If you don't stop and look around once in a while, you could miss it! - Ferris Bueller
Enjoy your summer...until next time!
Community Manager - Americas
First off, wish all ambassadors and AFOLs from the United of States have a great 4th of July on behalf of the entire LCE team.
You may need to wait for a year to watch the Guardian of the Galaxy Vol.2, but the great stories are happening everyday, everywhere in this community. So now, LCE presents, No Rest for the Wicked Vol.2 (Yeah seriously, I am just stealing the title LoL) – casting by Tanja Friberg, Jacky Chen and of course the awesome AFOL community in Asia.
SCENE ONE: Japan Brickfest 2017 (Kobe Fan Weekend)
“I love to see those happy kids getting inspired at AFOL events ---- @Edwin Knight- KLUG”
This was the 3rd year of the Japan Brickfest since everything started back in 2015 on this small artificial island of Kobe. Edwin and his crew from Kansai LUG managed to gather about 70 AFOLs (mainly local) to display their MOCs and exchange their ideas about the LEGO hobby at that time. However, the growth speed of this event is like a rocket, the number of participants has been doubling year by year. For 2017, 270 AFOLs from 11 different countries/regions actively participated while three large halls filled up with those coolest LEGO models and its lovely builders.
Despite the event itself is mainly serving the purpose of connecting AFOLs across the world, the committee always try very hard to make sure that kids can also enjoy the event by having brick pools, running kids contests and workshops.
During the AFOL party, there was even a celebration for the 10th anniversary to a group of guests traveled from Thailand (T-LUG) and connected with Paredes de Coura Fan Weekend via webcam.
More photos of the Japan Brickfest 2017 on flickr: https://flic.kr/s/aHskXzdBbg
SCENE TWO: Continue the Tour in Asia
“The MOCs of Asian AFOLs maybe smaller, but more into the details. I really love the “attitude” that reflecting from those models ---- @Tanja | LEGO”
After a quick stop at LEGOLAND Japan, we flew over to South Korea, Singapore and Malaysia. Our brain constantly gives us the illusion of no idea where we are at for a few seconds. Average two days in each country, the biggest challenge for a connected trip like this is to keep up the same spirit level but fortunately meeting with AFOLs is always energetic. In South Korea, Jae Won from Brickland has organized a builder’s sharing workshop which enables us to hear how the AFOLs think behind their models in a very constructive way. In Singapore, our colleagues are kind enough to open the LEGO office to facilitate a Sing AFOL gathering where Tanja and I are able to share the story of LCE. Our final stop in Malaysia, thanks to the fantastic agenda made by LOM, we were invited into their gathering where we met with THE Lendy Tayag, the Malaysian fan designer who build the Voltron which is still under the LEGO Ideas final evaluation. Good luck with the review!
More photos of the Asia Tour on flickr: (to be updated)
SCENE THREE: AFOL Festival 2017, Shanghai
“It feels like a dream come true after so many years ---- @Prince Jiang | Heroes Club LUG”
People always say that China is too large to connect a bunch of friends from all over the country. Many of the Chinese AFOLs have never met with each other in person. Many of them were the only one in their city who called themselves “AFOL”. And many of them were even considering to give up the hobby because of the loneliness. Fortunately, the event came in and successfully brought together 60+ AFOLs from 20 different cities of China into this awesome party.
Prepared for more than 8 months by Prince and his steering group in Heroes Club, the very first Shanghai AFOL Festival sailed into reality last weekend. It’s really like giving birth to a baby. No matter how painful the process was, the moment you see the true joy and gratitude from those AFOL’s face, it’s all worth. I guess that’s how Prince and his crew feel about it.
More photos of Shanghai AFOL Festival 2017 on flickr: https://flic.kr/s/aHsm3ZeFPR (photo credit to JXM and Fox)
Overall it was an extremely busy month but at the same time absolutely inspirational. Seeing how devoted the community can be is also pushing us to do a better job otherwise no rest for the wicked!