• Paul Striefler | LEGO
    Hey Ambassadors,
    Happy Friday from the states! I can’t believe that we are already half way thru November. I feel like I was just enjoying the warm sun of summer. I now have the dreadful task of raking leaves and getting prepped for winter. It’s actually not that bad as this my favorite time of year.
    So…I was sitting on my couch the other night thinking about what to write for the blog today and was having quite a brain fart. My travels are completed for the year, LUGBULK and the Annual Support are in full swing, and I currently do not have any awesome warehouse stories to share. It was at this moment I heard the familiar sound of the swooshing of LEGO Bricks. This is not an unfamiliar sound in my home with two young boys ages 3 and 8 but it was at 10 o’clock at night. I walked up the stairs to my 8 year old Carter’s room where the noise definitely seemed to be getting louder. I opened the door to find him sitting in the middle of his room in his entire collection of LEGO, a huge pile of bricks surrounding him. I asked him what he was up to. His response was classic! “Dad, I couldn’t sleep because I was thinking about sorting.” I laughed as he told me he loves building but was getting frustrated because it would take him hours to sift thru his bin just to build something small. I see a smile on many of your faces!
    This is a common problem for most of us unless you are truly organized and have the dedicated space. I left his room thinking I have a true AFOL in the making on my hands! This brings me to another question. For those with small children do you let build out of your organized and sorted collection of elements or is this forbidden like Lord Business? I can’t say that I organized in this fashion at all and am not a talented MOCer like all of you. I am sure many of you have experienced this and I would love to hear your thoughts.
    By the way, after a day of sorting my son has built 3 or 4 MOCs and told me he wanted to display them at the next convention I attend. I’m not surprised but pretty psyched to know my son has drank the kool-aid and I will now be raising an AFOL.
    I hope that you all have a great weekend! Cheers and Happy Building!





    Jan Beyer | LEGO
    I hope many of you join this cool competition! Check it out!
    What would you build from an endless supply of LEGO bricks? We’ve had entries ranging from a treehouse to a full size unicorn, and even a portal to a LEGO universe. 

    Winners of the contest will get a full expense paid trip to the LEGO House and enjoy it all to themselves for a whole night. They will sleep in a dream LEGO bedroom under a giant LEGO waterfall and create their winning entry with the skillful support of the host, Jamie Berard, one of the finest Master Builders in the world and a true expert of the brick.

    Enter your idea here: https://www.airbnb.com/night-at/lego-house/
    Watch the video: https://www.youtube.com/watch?v=RJca_CD2lsU&t=6s

    Jan Beyer | LEGO
    Hi all, the days are getting colder, it gets dark very early (basically you get to work in the dark and come back home in the dark) and the year is coming slowly to the end so it is time to spend a lot of time on building LEGO Sets.
    So I started to get the sets I wanted to build but had no time to do so until now so first one was the new LEGO House Set, lately the Saturn 5 rocket and now I am working on the Winter Village Station. It is a lot of fun but it takes now a little longer as my 3 year old son is so much into LEGO building now that he always wants to help. That is really great.
    Next on my list will be the Old Fisihing Store and Ninjago City (need to see where to place that one as I run out of space in my LEGO room).
    At work I spend a lot of time on planning cool AFOL related activities with my LEGO House colleagues as well as slowly start to wrap up the passing year and start out plannung for the upcoming year so there will be hopefully a smooth transition and new great things to come for the AFOL Community and the LEGO Group.
     Have a great weekend and keep on building! 

    Jan Beyer | LEGO
    Dear all, I am happy to announce a pretty cool competition the LEGO House is running together with AirBnB and the prize is a night at the LEGO House.
    I think this is a pretty cool thing for AFOLs so feel free to participate and share.
    You can find all information in the attached file and using this link https://www.airbnb.dk/night-at/lego-house.
    Good luck!
    Night @ LEGO House Press Release ENG.docx

    Jacky Chen | LEGO
    Hey what's up guys,
    This is Jacky live from Philippine, today I attended Pinoy LUG's yearly event - Bricktober. Even though It's my first time to visit this country and the AFOLs out there, it doesn't take me too long to feel the Filipino spirit and hospitality. More than 100 members from Pinoy LUG and a few from other local groups are gathered today to celebrate their 3rd year journey since became an RLUG.
    Displays were divided by LEGO franchises and particular themes, there's a vivid LEGO Ninjago Movie scene where the Garmadon Generals can actually be shoot away from the volcano base with real smoke and the secret ninja force hiding behind the bamboos by power functions. A huge combination of vignettes also impressed me a lot which was built by 20 members together (making their own rooms with tons of LEGO humor). Also a lot of other cool builds that I believe Leslie will share more to the LAN later. Members' kids were invited to dress up their Halloween costumes, enjoy the Brick or Treat, and most essentially be inspired by a room of awesomeness!
    At a game session in the afternoon, a nine-year-old boy won the grand prize of the trivia quiz challenge out of 50+ participants. And guess what, today is his birthday! It felt truly warm when a house of AFOLs started to sing the birthday song for him. And...he cried, obviously his first step to the adult world was a bit overwhelming. ;p
    Last but not the least, Happy Anniversary, Pinoy LUG! 
     






    Kim Thomsen | LEGO
    It's Friday and the weekend is at hand!
    The past weeks have been a lot about launching the next round of the LUGBULK Program and Ana's been very busy indeed in getting everything ready for the Recognized Communities and their members to sign up. The LUGBULK 2018 topic inside the LEGO Ambassador Network are already red hot with information and questions on everything LUGBULK.
    At the same time, we've kicked off the Annual Activity Report which requires the Recognized Community to feedback all their activities in 2017. So far a little more than 30 have already submitted their reports - there's still time, the deadline is not just yet.
    if You have any questions on what the Annual Activity Report or LUGBULK is, I suggest you reach out to the LAN Ambassador for your Recognized Community.
    Autumn is getting closer and the weather has certainly made sure we're all aware of that. Temperature has dropped a bit (despite it almost being impossible from this year's low in summer degrees and plenty of rain) and the rain has been quite intense. I hope the red/orange/yellow colored Autumn with bright skies comes soon as I do prefer that to greyness and rainshowers.
    This week also saw the official announcement of the next LEGO Ideas set - the Women of NASA.I'm certainly getting one - are you?
     

    Jan Beyer | LEGO
    Dear all, now the LEGO House AFOL opening as well as the LEGO House Grand Opening are well done and all seems to be very happy about this.
    Daily operations kick in, I still spend some time to clear up and finish the last duties together with the AFOL exhibitors and LEGO House colleagues so all is in place as promised. But of course planning for future AFOL related activities in the LEGO House have already begun - so stay tuned.
    Also the Skærbæk Fan Weekend 2017 is not completely forgotten - still looking through great pictures (also to check what I not have managed to see even though being there the whole weekend) and also sorting and answering the last to do emails from that weekend.
    This years SFW was really the biggest we ever have experienced (it has for sure pushed the organisation to the boundaries) and I even in my wildest dreams never could imagine - over 700!!! participants, over 500!!! MOCs, over 70!!! Ambassadors, over 35!!! countries represented - superlatives I never expected when I started this event as the first tiny LEGO Fan Weekend 13 years ago.
    I am so grateful but also very humble and I want to thank all who put their efforts in to make this event happen so many AFOLs (including myself) enjoy so much! We only can do this as a team - we are nothing alone!
    So now back to daily work, planing new activites and being ready for the challenges and changes to come.
    Oh, one last thing - Kim finally convinced me to be active on Instagram (as he puts it "the new Facebook") so go there and see my pictures if you like (Jan Beyer / janb3101)
    Have a great rest of your week and stay strong!
       

    Kim Thomsen | LEGO
    So it's October and the weather is playing its usual game with us.
    You get outside and it's warm and sunny - the you take off your jacket and it's raining "Cats & Dogs".
    So there's no chance to dress properly - you're either cold or sweating.
    Can it please be Winter soon?
    Anyway, we're moving steadily ahead into the Fourth Quarter and closer to the end of the year and that means preparing LUGBULK and the Annual Activity Report Survey Tool. We're also, as mentioned at the Skærbæk Fan Weekend, looking into a New Engagement Model which has been well received so far by the LAN Ambassadors. Not that anything is set in stone at this point as we're still taking input and suggestions outside and inside the Community Team. 
    We'll let the LAN Ambassadors know as soon as we're ready and then they let the rest of you know.
    I am confident it will make sense to all of us once we get started - that's at least the vibe I've been getting in my talks with the Recognized LEGO Fan Media both at the Skærbæk Fan Weekend and at the RLFM Meet & Greet in Enfield last month.
    Good ol' Q4, there's nothing quite like working your way through a survey setup trying to ensure that everyone will understand and be able to fill out the data without losing their mind or giving up in the process. Good thing I just had the RLFM Meet & Greet Day plus the Skærbæk Fan Weekend to energize me for several days of just tapping away at the keyboard. At least the sun has come out and burned away some of the rainy clouds which dominated the entire morning.
    It seems we won't have any major changes to the rules on our various Support Programs this year. We are rewriting them to make it simpler and less complex to read (and hopefully understand) the rules and requirements. We then hope to have all the clarification and discussions in the proper forums on the LEGO Ambassador Network instead of all of you trying to decipher complex rules lingo by yourself.
    At the same time there's plenty of awesome discussions and topics in the LEGO Ambassador Network where the ambassadors are asking, talking and discussing topics related to the AFOL Community. If you want to know more, you should ask your ambassador about it! Perhaps some of the discussions in here could do well with input from you through your LAN Ambassador and it might even be good for your community to discuss these topics in a LUG or Fan Media setting?

    Jan Beyer | LEGO
    Hi all, today we had around 600 AFOLs (including over 80 Ambassadors) from almost 40 different countries participating the LEGO House AFOL Opening - it was really a blast. It went really smooth and was an amazing experience for all AFOLs as well as the LEGO House Staff, Kjeld Kirk Kristiansen, Jørgen Vig Knudstorp, Bali Padda, the DCE Leadership Team as well as all LCE team members present.
    We had all such a great time and I got plenty of very positive comments and saw plenty of very happy faces so it was a true mindblowing experience.
    Now most of the AFOLs and even some more (yes, you read right - there are over 700! registered participants) enjoy the Skærbæk Fan Weekend here in Denmark and will turn this into the most international AFOL driven event worldwide.
    So I wish us all here present a great weekend of LEGO brick fun and all others a great weekend and hope you are able to join in the future!
     








    Jan Beyer | LEGO
    Dear all, I got this message from my department colleagues:
     
    "Exciting news for all members of registered LEGO fan communities: Next week we will share brief on the LAN Forum asking LAN Ambassadors to involve their community members in the idea generation for a "gift with purchase"-set (GWP)*.
     
    We hope that all registered LEGO communities will contribute with ideas and forward their ideas to their LAN ambassador in a prioritized list. Stay tuned for more information on the LAN Forum next week and start noting your ideas down today. If you are a registered community member ask your LAN Ambassador for more information about this initiative.
     
    The deadline for submitting the prioritized list of ideas is November 1st 2017.
     
    There might be questions linked to this blog post and the brief, i.e.: "will some ideas be turned into an actual product?" The answer is that the ideas are inspirational allowing LEGO Group to understand what fans believe is a great GWP set. Please look out for the topic on LAN next week and ask your questions there.
     
    Note that we will not be collecting ideas posted in the comments of this blog post, so please follow the directions in the topic on the LAN forum posted next week.
     
    *A “gift with purchase”-set is as the name indicates a set which is given to people who purchase a specific LEGO offer. "
     
    Thanks so much for you interest and your participantion is very much appreciated.
     
    Jan