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  • Helene Teichert
    We receive questions about the LEGO Certified Program all the time and while we have information available in LEGO.com it is not very elaborate. The objective of this blog post is therefore to hopefully answer all the questions that you might have.
    The LEGO Certified Professional program has been around for 12 years and counts 20 LEGO Certified Professionals (LCP) globally. Today LCPs are only admitted into the program if their business can help solve a specific business need for a local LEGO office.
    The LCP program is divided into an 1-2 year entry program where the LCP and the local LEGO office get to know each other. If the working relation is a success; the LCP is moved into the actual LCP program.
    The latest addition to the LCP program is the Danish LCP Caspar Jensen Bennedsen who I want to congratulate!
    What does it mean to be a LCP?
    I might not be the right person to ask, but I believe if you are a LEGO fan it has to be dream job. All LCPs have businesses which allows them to work for the LEGO Group, 3rd parties, and on own projects and exhibitions.  They can use the LCP logo which show affiliation to the LEGO Group, and we even pass 3rd party requests unto them.
    What do LCPs do for LEGO Group?
    Historically the LEGO Group used LCPs to build 3D LEGO models. In the last years, the demand is changing to also cover new business areas.  
    One example is our Chinese LCP Wei Wei, Shannon Gluckman (Playable Design) who is working with LEGO China’s local community and social responsibility team to teach “learning through play” that can facilitate learning in young children to improve their creativity, educational careers, and life chances.  
    Another example is our Australian LCP Ryan McNaught (the Brickman) working on the Australian LEGO Masters show, where building LEGO models is only part of his job as he is also supporting the show backstage (designing contests etc) and in front of the camera as a judge on the show. 
    What does it take to become an LCP?
    Due to the dynamic nature of the business, we are unable to provide a check list for people who would like to become a LCP. Additionally it is impossible for us to predict and share any future plans for inviting new LCPs into the program.
    Current we have the below requirements looking for candidates based on his or her:  
           Enthusiasm for the LEGO brick and building system
    Working business model and ability to organize and drive building projects and / or event
    Strong business plan and match with the need of the local LEGO office
    Strong collaboration skills and personal dedication to core LEGO values
    Professional approach towards other LEGO fans and the broader public
    The best tip we can give you is to find out what motivates you and brings you joy. People that can combine talent with purpose and meaning are often the best candidates.
    Learn more about the program and most of the LCPs in the program. 

    Jan Beyer
    Past Saturday we welcomed almost 90 happy AFOLs (and a few TFOLs and KFOLs) from 10 different countries to the yearly Fan Christmas Party at LEGO House.
    We had as usual great talks and good food as well as a few nice presentations (Cesar talked about the design process of the LEGO Ideas Tree House and Wes showed the new 2020 Modular building LEGO Creator Bookshop) as well as an after hours visit to the red zone in LEGO House for some building fun and photo opportunities.
    Thanks to all for being so great guests and to my colleagues to give us all such a great time.
    Merry Christmas and Happy Holidays to you all.
    P.S. The date for next years Christmas Party is December 11 2020 - hope to see you there.

    Sara Skahill
    Acquisition will strengthen the LEGO® Group’s engagement with its growing community of adult fans.  
    BILLUND, Denmark, November 26, 2019:  The LEGO® Group today announced it has acquired BrickLink Ltd (www.bricklink.com), the world’s largest online community of adult LEGO fans from NXMH to strengthen its connection with its important adult fan base.
    The BrickLink platform has more than one million members and comprises an online marketplace of more than 10,000 stores from 70 countries; a digital building software where builders can design and showcase their creations; and a vibrant online community where fans share ideas and builds.
    The platform was founded in 2000 by Dan Jezek as a way to connect like-minded adult LEGO fans from around the world.  It was acquired in 2013 by NXMH, which is owned by Korean entrepreneur Jung-Ju “Jay” Kim. BrickLink is headquartered in Irvine, California. 
    The LEGO Group CEO, Niels B Christiansen said: “Our adult fans are extremely important to us.  They are passionate, committed and endlessly creative.  We have worked closely with the community for many years and look forward to deepening our collaboration.  We plan to continue to support BrickLink’s active marketplace and evolve the digital studio which allows our talented fans to take their creativity to the next level.”
    Jung-Ju “Jay” Kim, owner of NXMH, said: “It has been a privilege to lead the transformation of BrickLink during the past six years.   I am grateful to the community for being so welcoming, supportive and constructive.  I am constantly amazed by everyone’s endless creativity and their love for building.  I am confident the platform will be in good hands with the LEGO Group. As a fan myself, I can’t wait to see what’s next.”
    The LEGO Group’s Chief Marketing Officer, Julia Goldin, said:  “BrickLink provides the LEGO Group with a unique opportunity to connect with adult fans through new channels and exciting experiences.  We’ve recently collaborated with BrickLink on a range of crowd-sourced sets to celebrate the 60th anniversary of the brick.  We learned a lot and are keen to explore more ways of working together to create value.  We look forward to collaborating further with our adult fans, while retaining and nurturing the independent spirit of the digital platform.”
    The acquisition also includes Sohobricks which makes small batches of building elements.
    Financial terms of the acquisition were not disclosed. Closing is expected to occur before the end of 2019. 
    About the LEGO Group:  
    The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO® bricks, allows children and fans to build and rebuild anything they can imagine.  The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which mean “Play Well”.  Today, the LEGO Group remains a family-owned company headquartered in Billund. However, its products are now sold in more than 140 countries worldwide. For more information: www.LEGO.com.
    About BrickLink
    BrickLink is an online marketplace for LEGO® products and represents a vibrant adult fan community. The website was founded in April 2000 and currently has more than 1 million members. For more information: www.bricklink.com and @bricklink on IG and Twitter.
    Read an interview with Julia Goldin, Global Chief Marketing Officer at The LEGO Group with Brickset and the Brothers Brick.

    Helene Teichert
    We are happy to share that we have welcomed Graeme (Dymond Bricks) from Canada to the LCP Entry program while Wei Wei (Playable Design) from China and Balazs (DÓCZY BALÁZS EV) from Hungary have moved from the Entry program into the LCP Program.
    Today there are 20 LCPs in the LCP program of which 4 are in the Entry program (Casper from Denmark, Kevin from UK, Jay from South Korea and Graeme from Canada). If you want to know more about the LCP program and the LCPs please visit this site (note some LCPs still have to be added).  
    The LCP program evolves and while building models is at the core of the program we are happy that LCPs are broadening their capabilities by working more and more with other activities incl hands- on engagement with kids, online content and supporting the production of LEGO Masters to mentioned a few. We encourage this development and are happy to see that new business opportunities are embraced by LCPs.

    Sara Skahill
    Voltron, Defender of the Universe, just would not stand up.
    ”This was heart-wrenching. It was a possibility that the model might be declined, as it was far from meeting The LEGO® Group’s strict quality requirements,” Samuel Johnson, design manager says of the first Voltron exploratory model.
    LEGO Ideas 21311 Voltron started its journey as a fan model built by Lendy Tayag. Lendy submitted his model to LEGO Ideas, where it gathered 10,000 submissions and entered the LEGO Ideas Review. But you probably already know that part.
    As part of the review, LEGO Designers explored the feasibility of the model. Could it be built? Was it stable? Are the elements used still active in the LEGO portfolio of elements?
    “A few of the designers had looked over the photographs of Voltron and each of them had the comment ‘It can’t be done!’… Overhearing this, I said, ‘Give it to me! Of course it can be done!’” says Sam.
    Sam’s wish was granted and his team got to work – only to find creating Voltron was harder said than done.
    “Lendy’s model looked fantastic and was ultra-poseable, which was super eye catching, but when we tried to replicate it by building our own copy, the model would just NOT stand up,” Sam explains.

    The first exploratory model
    So they built another one – which stood up better, but had a tendency to lean forward…a lot. So that wouldn’t do either.

    “It was at this point that we had seen Lendy himself building smaller Voltron models, so we got to thinking, ‘maybe ours should be smaller,’” Sam recalls. Hoping this would fix the stability issue, the design team started experimenting with a different scale.

    Designer Niek van Slagmaat built the model on the left, while at the same time, designer John Ho built the model on the right.
    Which lead the design team to…

    Which stood up! But was a far cry from Lendy’s project….

    “So, we sat back and all agreed that this little thing was definitely NOT what Lendy or the 10,000 voters wanted,” Sam recalls.  “This is not our Voltron. We have to go big or not at all!”
    The team rallied, and aspired to create the model the project deserved.

    Pictured the Design team (left to right starting at the top): Samuel T. Liltorp Johnson, Design Manager; Niek van Slagmaat Designer;  Mark Tranter; Graphic Designer, Hans Henrik Sidenius, Model Coach; Jean-Marc Laniox-Warrer, building Instructions Developer
    They returned to Lendy’s original model, and with great care, attention to detail, input from the IP partner and a whole summer of work, Niek created…

    Ta-da, the almost final model. It still had to go through a vigorous round of quality testing. This includes testing with young kids and teens to see if the transformation was easy enough, and also to ensure the model could be handled by consumers without breaking. Then, the model was heat tested to look for weak points which were corrected and…

    The LEGO Ideas 21311 Voltron you know today was born!
    “The volume of elements used is so complex that we used 16 bags to create the build flow,” Sam explains. “This is one of the first times that a ‘sub-build’  in a LEGO set has its own artwork on its building instruction manual.”
    This means you could build the model yourself, or with a team of up to five people building simultaneously, because, as Sam says, “team work is the true essence of what Voltron is all about.”

    Kevin Ahn

    Perth Bricktober visit

    By Kevin Ahn, in LAN Blog,

    Two weeks ago, I visited Bricktober held in Perth, Australia.
    It was 6th anniversary of the event and more than 70 AFOLs participated with 32 Assistants, Total number of 8057 visitors.
    The most interesting part was where Stephen planned big engagement zone where visitors can touch and play the bricks on site. I was able to witness the joy and creativity of children and parents, trying to build on their own after seeing amazing fan creations. It was awesome.
    The builds were amazing, but more amazing than the builds were catching up with so many AFOLs and TFOLs, hearing background stories how they come up with the ideas and how they make them into real life. Also lots of fun stories about how they started and now where they are and sharing valuable feedback.

    Loving the boxing gloves!

    @John Geijsman loved the small builds! thank you for sharing stories behind them  

    GNK droid are just named after how they sound 'Gonk' and I didn't know about this!

    Traffic was quite heavy even on Sunday.

    Was able to see the tower which was also featured on LEGO Masters Australia, each floor have own theme. On top floor, Fabuland was featured!

    Very interesting build using smoke(water I guess?) to show Brick Burnout.
    This model was created by David who was one of contestant of LEGO Masters Australia, he build the strongest LEGO Bridge which holded 88KG:
    Big thank you for @Stephen Kendall @Richie Moir | PerthLUG @John Geijsman for warm welcoming and sharing thoughts about Brictober, our communities in Perth.
    It was truly amazing to see everyone enjoying, celebrating and sharing amazing creation with others, where you guys made it possible!
    So again thank you so much for your dedication and passion!
    Please check below link for more pictures.


    Jacky Chen
    It is not a myth or folktale, our friends from Shanghai LUG has literraly brought their event to the Pacific Ocean. 
    By collaborating with the MSC Cruises, @Jiayuan Xu, together with eight members of SHLUG, onboarded the MSC Splendida this August. They brought dozens of splendid MOCs, as well as some latest LEGO sets to the ship and engaged with 3000 passengers who were there to enjoy their vacation and the ship crew of course.

    Jiayuan says, "The whole trip was kindly sponsored by MSC, but certainly it's a very unique opportunity to show people on the curise about our way of engaging with the LEGO bricks."

    MSC Cruises and the LEGO Group have teamed up since 2014 to design stimulating play areas on the MSC cruise ships. A small curise set was even made to be sold on selected MSC cruise ships. The sailor minifigure is also authorized to use at LEGO related activities onboard.

    Nice location to display the LEGO vehicle sets.

    Jan Beyer
    On Friday the 11th of October we conducted another LEGO House Fan Evening - this time with the theme Grand Old Designers.
    LEGO Designers Olav Krøigaard, Niels Milan Pedersen an Steen Sig Andersen (together with over 100 years of LEGO Design history) were interviewed by the one and only Are Heiseldal and over 50 happy AFOLs from 8 different countries listened to very nice stories and insights from the past 40 years of LEGO Design.
    In addition we did a little building challenge and I must admit that I was blown away by the creativity of the participants - it was extremely inspiring to see what can be built with the elements of LEGO set #40290 in less than 1 hour.
    At the end of the evening we planned 30 min for a photo and signature session with the 3 LEGO Designers which was used a lot - some participants even brought some big cart board boxes with sets they liked to have a signature on.
    With approximately 45 min delay everybody had left home very happy - thanks again to all for this great and very inspirational evening.
    Next to come is the annual LEGO House AFOL Christmas Lunch in December which is unfortunately already sold out but don't be sad as Astrid and I are in the planning phase for next years Fan Evenings which will be announce soon.

    Sara Skahill

    BrickCon 2019

    By Sara Skahill, in LAN Blog,

    On October 3rd- 6th, the Seattle Center Exhibition Hall is transformed into a sea of MOCs and AFOLs for BrickCon!
    This was the event’s 18th con, with around 500 registered AFOLs in attendance. It was my first time attending, and I was accompanied by four other LEGO employees who flew out from Denmark: Lise Henriksen, head of PMD Integration, Bodgam Ghersim and Nicolai Mendgaard-Johannsen who work on Lead User Lab, and Astrid Mueller from the LEGO House.
    It was an incredible opportunity to meet ambassadors and AFOLs in person, and of course, check out their displays...

    They were mind-blowing, as you'd expect!

     The displays have even attracted local celebrities have come to the event in past years: Al Pacino, Jeff Bezos, and Chrissy Teigen. Unfortunately, none showed up when I was there.  

    Jason Allemann was the special guest Keynote Speaker Saturday night. You might know Jason as JKBrickworks and the LEGO fan designer of no less than TWO LEGO Ideas products,  LEGO Ideas 21305 Maze and LEGO Ideas 21315 Pop-up Book.

    Despite being in a city known for rain, I was fortunate enough not to get rained on during my time in Seattle.  
    Thanks for the good times BrickCon!

    Bogdan Gherasim
    Hi everyone,
    Good news! We've decided to set up a Lead User Lab email newsletter, following feedback from Skærbæk Fan Weekend. 
    FOLLOW THE LINK to Sign-Up to the monthly Lead User Lab newsletter: https://www.surveymonkey.com/r/RGHZ75K
    Also, thank you to all who have participated in our Skæræbæk activities, and to those who have submitted feedback to the Lead User Lab survey. We're very happy with all the constructive feedback we received! Great to see so much interest in the Lead User Lab!
    Here are the actions we’ll look into, following the input: 
    1.      Set up an email newsletter to keep people informed.
    2.      Emphasize Lead User Lab benefits more clearly and be more specific on details about our Ways of Working
    3.      Add more storytelling and FUN into event presentations
    4.      Keep communicating on LAN, and encourage ambassadors to share in their community
    Any questions or comments, please drop a line in the comments!

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