Dear community members,
Our consumer service call centres have received calls from concerned community members, who have questions regarding in-person community meetings and about physical community events.
Our main appeal to all communities in affected COVID-19 regions: Please do not meet in person!
We want to clarify that there’s no requirement of physical / face-to-face meetings in the community from the LEGO Group. It’s not a requirement to stay recognised and though we don’t wish to tell you how you should run your communities (you're the experts), we encourage that if recognised communities have their own guidelines to meet in person, to lift this requirement with immediate effect if your country is affected by the COVID-19 virus and to first and foremost follow your government and health authorities guidelines.
Further we also want to highlight there’s no requirements to recognised communities to host physical events in order to stay recognised. This requirement was lifted in January 2018.
We know that a lot of communities around the globe have already cancelled or postponed their events. We encourage that if your region is affected by the Corona virus to please cancel or postpone your physical event.
We hope that the situation will inspire to some alternative community meetings – for example meeting online (please feel free to share below how your community has found alternative possibilities for group meetings – your ideas can help other communities)
We hope this sheds some light about our stance in this special situation.
Please feel free to share this post!
Stay safe and healthy.
I’m super happy to share that we have a new engagement manager for LAN and even more thrilled to have this particular person on board! @Jordan Paxton is currently Consumer Service Specialist in Consumer Shopper Engagement in Enfield, USA and will be relocating to Billund, Denmark with his family. When he’ll be relocating to Denmark is still uncertain due to the COVID-19 situation and I will share his onboarding date with you all as soon as I have a concrete date. This means that for now Jordan is still only able to spend a few hours per day on LAN.
Some of you already know Jordan from when he was maternity cover for Sara Skahill or maybe you’ve gotten to know him recently while he has been helping us out on LAN these past months.
I asked Jordan for a writeup I could share with you and here's what he wrote:
It is extremely exciting to be joining the AFOL Engagement team and to help support the relationship between the LEGO Group and fan communities. Over the past 18 months, I have had the opportunity to meet some fans both online and at events and I have learned so much about the different facets of the fandom. This time has shown me the true breadth of the passion and has helped make me a strong advocate for the growing AFOL community.
As a fan myself, I can look back and see many important LEGO milestones in my life. As a child I enjoyed the classics of space and castle. Personally, I was always a fan of the wolf pack sets. Like many children of the 80s and 90s, I fell away from the brick and it would take a nudge to get be back to building. In 2003, my mother helped me get out of my dark ages by sending me a LEGO set to build during finals week at college. LEGO set 4581 The Origins will always remain one of my favorite sets because it reintroduced me to a passion I had let slip away. After this set, and quite a few more, working for the LEGO Group became my next goal. Eventually I would get the opportunity to work at the LEGO Brand store in Orlando and eventually move up to Connecticut to work in Consumer Services. Now to be continuing this journey in Denmark is unbelievable.
Over the next few months and years, I look forward to meeting you at events and working with you on the LAN. If you see me, please share with me your journey to becoming an AFOL as well as your passion with the brick. There are so many different ways that fans express their passion with the brick and each one teaches me more about the greater fan community.
I look forward to seeing you around and don’t be surprised if you see me building with DUPLO® bricks just as often as LEGO bricks!
Please help me give Jordan a warm welcome and feel free to introduce yourself in the thread below if you haven’t already 😊.
I'm thrilled to let you know that we have invited Luke Reveruzzi to join the LEGO Certified program. Luke has worked with LEGO Dubai for many years and they have a very strong and valuable collaboration, it was therefore a natural next step to invite Luke to join the LCP program.
If you do not know that the LEGO Certified Program is all about please read this blog post
In this blog post I’m looking back to only 2 weeks ago when the world was a slightly different and where I had the opportunity to be a participant at a recognised AFOL Networking Event: Bricks Cascade in Portland Oregon, USA (29. Feb. – 1. Mar. 2020)
First of all I want to thank @Bob Day Brickscascade and the team for such a brilliant event. There was a great mix of workshops (ex. Women’s Brick Initiatives), games (speed builds etc.), meetups (ex. LAN ambassador meeting, WAFOLs and GAYFOLs meetup) as well as celebrity attendance from "LEGO Masters" Participants🤩.
I’m grateful that the organizing team arranged a Q&A session where I had the opportunity to answer questions from the visitors. I got questions around sustainability (packaging and elements), wishes for new products/ product lines, questions around the new Train wheels, future product releases (🙊which I cannot comment on😁) and of course a couple of questions around monorail (no comments 🤪).
What made this event particularly awesome was the people there – thanks to everyone who came to me while I was walking around the exhibition, for sharing you input and creativity with me. Also, a huge THANK YOU to the community ambassadors I met at the event. Thank you for sharing feedback, for the insights to the communities you’re representing and for sharing your thoughts with me – LAN Ambassadors are doing an incredible job!
Hi all, the booking link for the traditional and super cozy AFOL Christmas lunch 2020 in LEGO House is out.
So please feel free to book any time as long as we have open seats - usually we get sold out.
Please notice that we moved to a Friday this year.
I am very much forward to see you there and enjoy a great time with all of you.
Hi all, got this message from my LEGO House colleagues.
"Since the opening of LEGO House it has been an important milestone to create exclusive products that relate to LEGO House and adds to the LEGO House experience for the guests. The first exclusive product launched was the LEGO House Architecture (21037) in 2017, followed by the LEGO House Tree of Creativity (4000026) in 2018, and then the LEGO House Dinosaurs (40366) in 2019.
LEGO House has now decided to discontinue the LEGO House Tree of Creativity – in order to make shelf space for a new exclusive product arriving in late May 2020.
The Tree of Creativity was originally launched as a great reproduction of the 15,6 metre tall Tree of Creativity in LEGO Square. The most iconic features were resized into the retail model. LEGO enthusiasts will know that the LEGO Group also launched a Tree of Creativity model back in May 2017. That particular model was developed as the surprise gift for the participants of the LEGO Inside Tour.
Due to the popularity of the product and the iconic link to LEGO House, the model was chosen to become an LEGO House exclusive product. LEGO designer Steen Sig Andersen is the designer of the retail version in LEGO House and had great focus on the details.
The LEGO House Tree of Creativity will be sold until out of stock. However, a special agreement has been made to ensure that the product is available during the AFOL Day in LEGO House on the 24th September 2020."
So make sure to get a set for your collection before it leaves the assortment.
62 years ago, today – on January 28, 1958 – LEGO® owner Godtfred Kirk Christiansen applies for a patent regarding an invention which is without a doubt one the biggest milestones in LEGO Group history.
But – contrary to what many might think, the patent application is not about to the invention of just one specific type of brick.
Rather, the patent covers a building system or a building method in which two or several interlocking plastic building elements “...could be put together in a great number of mutually different positions...” (Quote from the original Danish Patent application).
For that reason, the patent also covers several different brick designs, some of which can be seen in these photos. The common denominator for these different brick designs is that each and every single one of the designs ensure that the brick has just the right clutch power, and thus the bricks have the ability to stick together – as if they were glued.
So: Happy Patent Day – to the LEGO brick – but especially to the awesome interlocking principle that combined with the LEGO System in Play provides us with endless building possibilities 😉
I like to remind you about the next LEGO House Fan Evening upcoming March 13. We have invited 3 very know LEGO Designers who have been former members of the AFOL Community so it should give you great insights and discussions.
We still have a few open spots please see for more info and to sign up to join here:
Dear all, my first trip in 2020 has taken me to Bricks LA in Pasadena, CA, USA which is the first AFOL Networking Event each year.
It was a fantastic experience - so many happy AFOLs, great MOCs, exciting games, lots of fun and socializing and an awesome location.
This is definitely an ANE that cater for all AFOLs and can be strongly recommended to put on your bucket list.
Big thanks to Ayleen and her fab team for making this event happen.
I need to be back.
Every year, The LEGO Group gives its employees a holiday gift, you might have read that this year’s gift is 4002019 Christmas X-Wing. When these gifts are given to employees, a Christmas Card is included.
This year, the official LEGO employee Christmas card is decorated with a photo created by Joseph Cowlishaw of the recognized community Toy Photographers. Recently the LEGO Group has been featured more fan created images and videos on their social media channels but featuring AFOL photography on a holiday card is an exciting new opportunity!
Here is what Scott Neillands, Associate Creative Director in the LEGO Agency, says about this year’s Christmas card:
“We were looking for inspiration for this year’s LEGO Christmas card and discovered all the great Christmas-themed images that were already being created by the Toy Photography community. It just made so much sense to tap into what they were doing and use one of the great images for our Christmas card. I’m sure it won’t be the last time we’ll be working together with them.”
The photo from the holiday card is just one of many LEGO holiday photos shared with us by Toy Photographers. Here you can see some of the other photos that hopefully will spark joy and inspiration as they’re shared on LEGO channels throughout this holiday season.
On behalf of the team, we wish you all a FANtastic holiday 🎅