Jump to content

  • Virtual tours from History Collection in LEGO House

    Jan Beyer

    By Jan Beyer

    Dear all, many AFOLs mentioned to me that they enjoyed the virtual tours from the History Collection in LEGO® House last year and would love to see similar again.

    So I am very happy that my colleagues at LEGO House have agreed to redo the activity in an updated version including learnings from last time.  

    The virtual tour will again be hosted by LEGO Corporate Historian Kristian Reimer who will take you on a detailed journey of the history of the LEGO Group and who will showcase highlights from the archive in the basement of LEGO House that have not been touched upon in last year’s live tours and of course we also include a live Q&A to answer your relevant questions. 

    The tours will be distributed through a period from May to November and cover everything from the early beginnings in 1932 up till 2020. 

    To provide an in-depth live tour we offer 5 individual tours based on 5 important chapters of the LEGO Group’s history.  

    We are offering two sessions per day, with the same content, to facilitate different time zones. 

    Please be aware that we operate in Billund time (CEST). We kindly ask you to convert the timing to your time zone.  

    The price for each 60 minutes long virtual tour is 50 DKK.   

    You can participate in any of the live tours by buying a ticket via the link at the end of this page. 

    Please note that participation does not require any special software  – we will send you a link for the session, which you need to click on - and you just join via a web browser.  

    Dates and topics 

    Tour 1: May 6, 2021. Duration: 60 min. Price: 50 DKK  

    The beginning of the LEGO Group, 1932 – 1946  

    Wonder how it all started? 

    Please join us for a guided tour in the LEGO House History Collection covering the beginning of the LEGO Group. The tour will touch upon the background of LEGO® founder Ole Kirk Kristiansen and how he started the company as well as cover the ups and downs he had to endure in the company´s first years of existence.  

     

    Tour 2: June 22, 2021. Duration: 60 min. Price: 50 DKK  

    The LEGO Group - Consolidating plastic, 1947 – 1961  

    Want to know more about the big gamechanger for the LEGO Group?   

    Through this guided tour in the LEGO House History Collection, you’ll learn about a crucial period in the history of the LEGO Group. The gamechanger happened in 1958 when the LEGO brick was introduced, but many other activities in the late 1940s and up through the 1950s contributed to creating the foundation of the company we know today, and we are here to tell you all about it.  

      

    Tour 3: August 30, 2021. Duration: 60 min. Price: 50 DKK  

    The LEGO Group - Expanding the LEGO System in Play, 1962 – 1978  

    Wonder how LEGO System in Play secured great expansion?  

    Go on a virtual guided tour in the LEGO House History Collection and learn more about how the LEGO System in Play was expanded up through the 1960s and 1970s. We will cover the introduction of movement and role play, talk about the background for creating the first LEGOLAND Park and much more. We will even touch upon who the first CEO/Managing Director to come from outside the owner family was.  

      

    Tour 4: October 11, 2021. Duration: 60 min. Price: 50 DKK  

    The LEGO Group - Introducing new ideas, 1979 – 2001  

    Kjeld Kirk Kristiansen and his many great ideas.  

    Third generation owner Kjeld Kirk Kristiansen, and the new ideas he introduces, play a huge role in this virtual tour in the LEGO House History Collection covering the first 22 years of Kjeld at the helm. We will look into the introduction of storytelling, how the appearance of the minifigure was changed, the introduction of our first brick built IP products and more.  

      

    Tour 5: November 8, 2021. Duration: 60 min. Price: 50 DKK  

    The LEGO Group - Crisis and turnaround, 2002 – 2020  

    How do you make a turnaround in a giant crisis?  

    In this virtual tour in the LEGO House History Collection the theme is very much ups and downs, as we will look into the crisis and turnaround and some of the contributing factors.

    We will also touch briefly on more contemporary topics such as collaborating with the AFOL community or setting up our sustainable materials center.  

     

    We are looking very much forward to seeing you online. Please buy your ticket to any of the tours here : 

    LEGO® House - Live tours of History Collection

    Many greetings

    Jan

    • Like 9
    • Thank You 4
    Go to articles LAN Blog

    User Feedback

    Recommended Comments

    Lukas Voloskevicius

    Lukas Voloskevicius

    Posted

    Awesome!!

    Observations:

    • Would be a bit more user-friendly if there were be links for the ticket dates/times within the description, instead of making the user to use the calendar. But maybe I am too picky here ;)
    • After selecting the date and choosing the time, the page jumps to the very top instead of where it should. Confuses the user in more than one way, especially when you also see TICKETS --> at the top right corner. Tried on a few browsers - this needs fixing.

    At the second stage, and this is where it gets actually bad, - 'Your information'

    • It allows to go through without agreeing to the Terms & Conditions. It looks as if that tick-box is only intended to agree with receiving the newsletter, but the actual page links to the Privacy Policy and is talking about the collection and use of personal info, "LEGO House and our services, etc. offer a number of activities, including activities that might comprise collection of information from children." etc. Secondary issue is that if someone would 'fix' this by making this tick-box mandatory, then there would be no way to say NO to the newsletter from the LEGO House and it's partners. Partners link is a 404 btw.
    • 'Rules and Conditions' have nothing to do with online tickets except perhaps the Cancellation Policy, but.. not really.
    • While 'Terms and Conditions' links to the 'LEGO® House Privacy Policy', 'Rules and Conditions' in turn links to 'Terms and conditions'.

    A mess from the start to the end really :( Perhaps not the most correct place to post all this -please let me know if it's preferred if I move this elsewhere.

    Question - is it okay to gift the tickets? I guess no one really cares too much, but I am missing the 'gift' option. And - at the same time - a nice email to the receiver stating that it is a gift from someone. This is an inexpensive but a very nice gift idea and I would like to purchase a few.

    Question 2 - if I want to buy more than one ticket at once, will it be several different links in the email? Or is it going to be a single link with multiple uses. Or.. a link with no set number of uses and the while thing based on trust?

    • Like 1
    • Thank You 1
    Link to comment
    Jan Beyer
    12 hours ago, Lukas Voloskevicius said:

    Awesome!!

    Observations:

    • Would be a bit more user-friendly if there were be links for the ticket dates/times within the description, instead of making the user to use the calendar. But maybe I am too picky here ;)
    • After selecting the date and choosing the time, the page jumps to the very top instead of where it should. Confuses the user in more than one way, especially when you also see TICKETS --> at the top right corner. Tried on a few browsers - this needs fixing.

    At the second stage, and this is where it gets actually bad, - 'Your information'

    • It allows to go through without agreeing to the Terms & Conditions. It looks as if that tick-box is only intended to agree with receiving the newsletter, but the actual page links to the Privacy Policy and is talking about the collection and use of personal info, "LEGO House and our services, etc. offer a number of activities, including activities that might comprise collection of information from children." etc. Secondary issue is that if someone would 'fix' this by making this tick-box mandatory, then there would be no way to say NO to the newsletter from the LEGO House and it's partners. Partners link is a 404 btw.
    • 'Rules and Conditions' have nothing to do with online tickets except perhaps the Cancellation Policy, but.. not really.
    • While 'Terms and Conditions' links to the 'LEGO® House Privacy Policy', 'Rules and Conditions' in turn links to 'Terms and conditions'.

    A mess from the start to the end really :( Perhaps not the most correct place to post all this -please let me know if it's preferred if I move this elsewhere.

    Question - is it okay to gift the tickets? I guess no one really cares too much, but I am missing the 'gift' option. And - at the same time - a nice email to the receiver stating that it is a gift from someone. This is an inexpensive but a very nice gift idea and I would like to purchase a few.

    Question 2 - if I want to buy more than one ticket at once, will it be several different links in the email? Or is it going to be a single link with multiple uses. Or.. a link with no set number of uses and the while thing based on trust?

    Thanks a lot for your observations @Lukas Voloskevicius - i have shared them with my LEGO House colleagues and let you know their reply.

    Jan

    • Like 1
    • Thank You 1
    Link to comment
    Marco Cantu

    Marco Cantu

    Posted (edited)

    I appreciated the series of similar events last summer. I'd recommend this to my friends (even beyond the LUG). I'm a bit puzzled by the fact this isn't free like it was last summer...

    Edited by Marco Cantù
    • Like 1
    • Thank You 1
    Link to comment
    Jan Beyer
    On 4/24/2021 at 5:13 PM, Marco Cantù said:

    I appreciated the series of similar events last summer. I'd recommend this to my friends (even beyond the LUG). I'm a bit puzzled by the fact this isn't free like it was last summer...

    Thanks a lot @Marco Cantù - the reason why we take a little fee to join is that there is quite some workload behind the production and we have 5 colleagues involved so we need to make sure that activities like this are at least a bit sustainable.

    Thanks for your understanding.

    Jan

    • Thank You 1
    Link to comment
    Jan Beyer
    3 hours ago, Marco Cantù said:

    Sure, makes sense... but a bit harder to get less passionate AFOLs to join.

    Could be but at the end it is cheaper than a cinema ticket so perhaps not a super big hurdle if you are interested into the LEGO history.

    • Thank You 1
    Link to comment

×
×
  • Create New...

Privacy preferences: The cookies are ours. The control is yours.

To make the LEGO Ambassador Network experience more targeted and user-friendly, LEGO System A/S (and selected third parties) use "cookies" on this website.

Clicking "Accept" will only set those cookies necessary for us to enable the website to function. These cookies cannot be disabled.

Please visit our Cookies and Privacy Policy for more information.

Cookie Policy and Privacy Policy

Accept
Cookie Settings