Welcome to the LAN - Start Here

[The LEGO Ambassador Network]

Welcome to the LEGO Ambassador Network.

The LEGO Ambassador Network (LAN) is a community network to provide valuable dialogue and collaboration activities for the mutual benefit of Recognized LEGO User Groups (RLUG), Recognized LEGO Online Communities, Recognized LEGO Fan Media (RLFM) and the LEGO Group (TLG).

Below are the frequently asked questions on the LEGO Ambassador Network:

Services

How do I reach Consumer Services?
Does the LEGO Group offer support or donations to schools, educational organizations, hospitals, charities etc.?
Can you send me free LEGO sets so I can review them?

LEGO Ambassador Network

What is the LEGO Ambassador Network?
What is "Recognition"?
How do I find a Recognized LEGO Fan Community near me?
How do I find a Recognized Fan Event Near me?
What are the rules and requirements to become Recognized and part of the LAN?
How does an AFOL community apply for Recognition?
What is a Community Ambassador?
What is a Recognized LEGO User Group (RLUG)?
What is a Recognized LEGO Online Community (RLOC)?
What is a Recognized LEGO Fan Media (RLFM)?
What is a Recognized AFOL Networking Event?
Where is a list of Recognized AFOL Networking Events?
Who is the AFOL Engagement Department (AE or AFOLET)?
Can an employee of the LEGO Group, or affiliated entities, be a Community Ambassador?
Can the LEGO Ambassador Network logo be used by anyone and are there any restrictions to its use?

[The LEGO Ambassador Network]

Q: How do I reach Customer Service?

A: For all non LAN related questions, such as problems with an order or missing pieces, please contact LEGO Customer Service.

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[The LEGO Ambassador Network]

Q: Does the LEGO Group offer support or donations to schools, educational organizations, hospitals, charities etc.?

A: Not through the LEGO Ambassador Network. Charity and donations are granted through the LEGO Foundation. A clear description and how to can be found via their homepage (www.LEGOFoundation.com) with the “contact us” link on the bottom of the page.

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[The LEGO Ambassador Network]

Q: Can you send me free LEGO sets so I can review them?

A: No. While some AFOL communities are provide advanced copies of LEGO sets for review, this service is reserved for communities that we officially Recognize. We do not have a process to send LEGO sets to unrecognized AFOL communities or content creators.

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[The LEGO Ambassador Network]

Q: What is the LEGO Ambassador Network?

A: While LEGO® bricks might remind you of your childhood there are an increasing number of adults that use the LEGO brick in their daily life in work and in play. This is not a new concept as the first “club” for adults has been actively meeting and building together for over 30 years!
 
Everyday, adults around the world use LEGO bricks as a creative medium. Some build at home with friends and family while others participate in an adult LEGO culture where you meet up and share your passion with other adults. If you are building and creating with LEGO bricks as an adult, you might not even realize it, you are an Adult Fan of LEGO (AFOL)!
 
The LEGO Group recognizes this fan base and has a department that engages with and represents adult fans. Members of the LEGO Group’s “AFOL Engagement” team help fan creations become real LEGO sets through LEGO Ideas, assist with finding opportunities for local community engagement, globally connect fans communities through a network of other fans communities, and provide a place to learn from LEGO fan communities from around the world.
 
On the LEGO Ambassador Network (LAN) you can Find a Group near you, Find Events to join around the world, and read the LAN Blog. 
 
We also officially recognize certain LEGO User Groups, LEGO Online Communities and LEGO Fan Media outlets and provide these communities additional support. Each recognized LEGO community also has a community Ambassador who has additional access to communicate directly with the AFOL Engagement Team and work with other community Ambassadors from around the world in the Forum.
 
While the Forum is "for Ambassadors only" the Rules, Guidelines and How to Apply to become a recognized community can all be found in the Visitor Section.

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[The LEGO Ambassador Network]

Q: What is "Recognition"?

A: "Recognition" or being "Recognized" is the term used for the select AFOL communities that are officially represented on the LEGO Ambassador Network where they directly engage and collaborate with other AFOL communities and the LEGO Group itself.

While there are thousands of active and engaged AFOL communities around the world there, there are a limited number of communities that can be officially Recognized.

Click Here to learn more about the Review Process and Recognition

 

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[The LEGO Ambassador Network]

Q: How do I find a Recognized LEGO Fan Community near me?

A: You’ve come to the right place, you can search all the recognized communities right here on the LEGO Ambassador Network, just click the Find A Group and you can search and filter to your preference and location.

Don't see a group near you? There are also Recognized LEGO Online Communities (RLOC) that do most meet-ups, collaborations, and events virtually. There are even RLOCs with specific passions including Trains, BIONICLE, Star Wars, and Technic!

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[The LEGO Ambassador Network]

Q: How do I find a Recognized Fan Event near me?

A: You can Find Events from the Recognized Communities in the Event Calendar. You can filter based on location, date and even by specific community.

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[The LEGO Ambassador Network]

Q: What are the rules and requirements to become Recognized and part of the LAN?

A: The rules and requirements can be found in the LAN Program Rules and Guidelines.

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[The LEGO Ambassador Network]

Q: How does an AFOL community apply for Recognition?

A: Before an AFOL Community applies, it is important to first review the LAN Program Rules and Guidelines as well as have a good understanding of the purpose of the LAN.

A representative of an AFOL community can then apply for Recognition online here.

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[The LEGO Ambassador Network]

Q: What is a Community Ambassador?

A: Since there can be hundreds or even thousands of AFOLs in a Recognized AFOL Community, there is a need for a point person/spokesperson to represents each AFOL community. This position is called Community Ambassador or just Ambassador. The Community Ambassador will then share relevant information both to and from the LAN.

The Community Ambassador represents their individual AFOL Community and does not represent the LEGO Group. Each AFOL Community is responsible for determining who their Ambassador will be and establish their own rules around possible term limits.

For additional thoughts on the Community Ambassador role, please read this LAN Blog post:

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[The LEGO Ambassador Network]

Q: What is a Recognized LEGO User Group (RLUG)?

A: A LEGO User Group typically has physical presence in a limited geographical area (for example a country, state, region or city). The members organize events, get together for build meetings and do local community work. 

An Recognized LUG is a term owned by the LEGO Group. It is how we identify a LEGO User Group that we have Recognized, given access and participation rights to on the LEGO Ambassador Network. 

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[The LEGO Ambassador Network]

Q: What is a Recognized LEGO Online Community (RLOC)?

A: A LEGO Online Community is present online, mainly, and does most of their community activities via their online forums in which they drive discussions, collaborative building activities, competitions and everything else celebrating the LEGO Brand.

A Recognized LOC is a term owned by the LEGO Group. It is how we identify a LEGO Online Community that we have Recognized, given access and participation rights to on the LEGO Ambassador Network. 

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[The LEGO Ambassador Network]

Q: What is a Recognized LEGO Fan Media (RLFM)?

A: LEGO Fan Media outlets are a variety of media styles that are actively engaging with their community and are an integrated and part of AFOL passion. Examples are physical/digital magazines, blogs, YouTube channels, Twitch streamers, TikTok content creators, etc. Fan Media produce content around LEGO History and News, Product Reviews and everything related to the AFOL experience of the LEGO Brand.

A Recognized LFM is a term owned by the LEGO Group. It is how we identify fan driven and owned media that we have Recognized, given access and participation rights to on the LEGO Ambassador Network. 

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[The LEGO Ambassador Network]

Q: What is a Recognized AFOL Networking Event (Recognized ANE)?

A: Recognized AFOL Networking Events are events where the main focus is on the AFOL community.  International AFOLs come together with the focus on networking, idea exchange, education as well as socializing and having a great time together.

Usually these events have activities or even days only for AFOLs in connection to a public MOC exhibition.

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[The LEGO Ambassador Network]

Q: Where is a list of Recognized AFOL Networking Events?

A: Listed below is a list of Recognized ANEs based on the order they typically happen throughout the year.

https://lan.lego.com/events/featured/

Brickvention Jan 19 - 22 Melbourn, Australia  Bricks Cascade  Mar 21 - 24 Portland, OR, USA  BrickCan  Apr 18 - 21 Richmond, BC, Canada Paredes de Coura Fan Weekend Jun 7 - 9 Paredes de Coura, Portugal Kobe Fan Weekend (Japan Brickfest) Jun 8 - 9 Kobe, Japan BrickWorld Chicago Jun 12 - 16 Chicago, IL, USA Brick Rodeo Jul 4 - 7 Houston, TX, USA BrickFair Virginia Jul 31 - Aug 4 Chantilly, VA, USA Brickslopes Aug 29 - 31 Salt Lake City, UT, USA BrickCon Sep 4 - 8 Bellevue, WA, USA Skærbæk Fan Weekend Sep 26 - 30 Skærbæk, Denmark

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[The LEGO Ambassador Network]

Q: Who is the AFOL Engagement team (AE or AFOLET)?

A: AE is a department at the LEGO Group which engages the mature LEGO fan community through various support offerings and experiences. AE has more than 20 employees working to engage and learn from the AFOL Community through different experiences including LEGO Ideas and the LEGO Ambassador Network.

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[The LEGO Ambassador Network]

Q: Can an employee of the LEGO Group be a Community Ambassador?

A: No. Employees of The LEGO Group, LEGOLAND or LEGO Branded stores are not able to be Community Ambassadors. (This rule was added in 2021. Existing Community Ambassadors were/are exempt of this rule.)

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[The LEGO Ambassador Network]

Q: Can the LEGO Ambassador Network logo be used by anyone and are there any restrictions to its use?

A: The LEGO Ambassador Network (LAN) logo, as seen at the top of the current website and the LAN ambassador logos are only available for public use to currently Recognized Communities. Images are available through the LEGO Ambassador Network forums. Modification of these logos in any capacity is not allowed. This includes manually adding the LEGO Group’s brand logo.

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