The LEGO Ambassador Network - Rules and Guidelines

[The LEGO Ambassador Network]

If you are interested in what it takes to acquire recognition and who we consider for recognition, please read the following information

The different types of Recognized Communities we recognize:

RLUGs – Recognized LEGO® User Groups
The LEGO User Groups typically have physical presence in a limited geographical area (for example a country or state). The members organize events, get together for build meetings and do local community work. A LUG may or may not collaborate with the local LEGO Business Unit.

RLOCs – Recognized LEGO® Online Communities
The Online Communities are present online mainly and do most of their community activities via their online forums in which they drive discussions, collaborative building activities, competitions and everything else celebrating the LEGO Brand.

RLFMs – Recognized LEGO® Fan Media
Media outlets where the media is actively engaging with their community or media outlets that are involved, integrated and part of AFOL community groups. Examples are physical/digital magazines, blogs, YouTube channels, etc. Fan Media produce content ex. around LEGO History and News, Product Reviews and everything related to the AFOL experience of the LEGO Brand.

All Recognized Communities are divided into 2 tiers; Stable (Tier 1) and Lead (Tier 2). All new Recognized Communities start in Stable. 
Below you see an example of how each community type could look at Stable.

Minimum requirements to be considered for recognition

• Comply with the Novelty Policy and Confidentiality Policy Novelty and Confidentiality Policy Clarification for LAN.pdf
• Comply with the IP Guidelines IP Guidelines .pdf
• One full year of existence
• Active Community with a reasonable number of members/followers/subscribers/contributors depending on community type
• Compliance with the below listed policies

*Shops, after-school programs/clubs, event organizations and other commercial entities will not be considered for recognition.

*Applications will be reviewed based on proximity to other recognized communities to prevent oversaturation. "Find a Group" near you!

Community Ambassador and community requirements and responsibilities

A Community Ambassador of a recognized community must be 18+ and appointed by the community to represent the community and its members actively on the LAN. The Ambassador does not represent The LEGO Group.

The Community Ambassadors primary responsibilities are:

• To be the single point of contact between the LEGO Group and the community they represents.
• To bring forward relevant topics raised in the community to the LAN in order for everyone to benefit from the experience of the other Community Ambassadors.
• Take information from the LAN to the community members.
• To ensure that all formal requirements related to reporting, support, etc. are met.
• To actively engage and participate on the LAN.
• To distribute and/or participate in surveys that are generated by the LEGO Group.
• To keep the LAN team updated on any changes to the community, be it address changes, change in Community Ambassador, community structure, inability to meet requirements or other relevant information.

*Employees of The LEGO Group, LEGO Retailers, LEGOLAND or LEGO Branded stores are not able to be community ambassadors. (This rule was added in 2021. Existing Community Ambassadors were exempt of this rule.)

 

Roles and Responsibilities

To maintain recognized state, the RLUG/RLFM/RLOC must meet the following requirements:

• The Ambassador must fulfill their role and responsibilities as outlined in this document
• Activity and Event Reports must be submitted in time
• Comply with TLG Fair Play Policy and TLG Brand Values
• Engage the AFOL Community and the LEGO Group in a manner consistent with the LAN Community Guidelines
• Plan and drive activities of value to and impact on the AFOL Community
• To ensure an optimal relationship and interaction between the Ambassadors and the LEGO Group, each Ambassador is expected to act in a constructive and respectful manner and be, in all actions and activities, a role model for other Ambassadors as well as members.
• It is considered a breach of agreement if responsibilities cannot be met or an unacceptable behavior is demonstrated by the Ambassador or the RLUG/RLFM/RLOC. This will initiate a of review the status of the Ambassador, or the RLUG/RLFM/RLOC
• Failure to meet the above requirements to maintain recognized state or behavior may result in loss of recognition, support and participation on the LAN.
• The exclusion may lead to the RLUG/RLFM/RLOC being asked to elect a new Ambassador to represent them but it may also lead to the RLUG/RLFM/RLOC being excluded as well.
• Exclusion can happen with no prior warning.