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  • The LEGO Minifigure Factory to be revealed in the LEGO® House store in Billund


    Jan Beyer

    Dear all, I got exiting news from my LEGO House colleagues to share with you.

    Jan

     

    At the LEGO Store in LEGO® House a big secret has been hidden behind decorative cardboard boxes for a while with the text “coming soon” written outside it. From Friday guests will be met by the brand new LEGO Minifigure Factory when they enter the retail store.

    The LEGO Minifigure Factory lets you customise and personalise your own minifigure torso by adding text, decorations and even drawings on it. All done on a computer and a few minutes later - a freshly printed personal minifigure is ready just for you!

    Guests will be able to pick between a few pre-selected designs to start with, but it is also possible to create a new design by drawing and adding text to the minifigure torso. Furthermore guests will be able to pick among approximately 20 exclusive LEGO House prints like the LEGO House logo, a Play Agent torso, the house drawn in drone perspective, the dinosaurs and many more iconic illustrations from the house. 

    Store Manager, Thomas Jensen is super excited about the new retail experience and especially the exclusive LEGO House decorations are dear to him: “The most fantastic part of having this new retail experience is the possibility for our guests to personalise and create their unique LEGO minifigure. With the exclusive LEGO House decorations they get the possibility to create their very own piece of souvenir from their visit and in that way bring home a little piece of LEGO House. In the store we look very much forward to creating lots of minifigures together with our guests and feel the creative and playful atmosphere even more.” 

    This unique experience is available in LEGO Stores in Berlin, Orlando and Amsterdam, and now also in LEGO House, Billund.

    https://legohouse.com/en-gb/press-releases/lego-minifigure-factory/

     




    User Feedback

    Recommended Comments

    Steve Ready SBLUG

    Posted

    This is such a cool idea. How much will it cost to make your own minifig? 

    If it is successful and popular are there any plans to roll it out to other Lego stores around the world?
    ok, I'm really just asking about Australia, but I know that is a long shot - lol)

    Francesco Spreafico

    Posted

     

    30 minutes ago, Steve Ready SBLUG said:

    How much will it cost to make your own minifig? 

    It costs 89 DKK (source: LEGO House's FB page.)

    • Thank You 1
    Steve Ready SBLUG

    Posted

    That's not too bad considering what you're getting. Lots of fun.

    David Boddy (CLUG) - Australia

    Posted

    I suspect the AFOLs, in fact most fans, will embrace this.
     

    Paul Wolters

    Posted

    I will ofcourse embrase this. just waiting for the change to get into denmarck again


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