More than 1500 Fans Construct Massive LEGO® Tower Filled with Colorful Apartments, Shops and Businesses
Billund, Denmark - June 23, 2019 - LEGO® Games, part of The LEGO Group, shattered all expectations today, breaking the Guinness World Records title for the largest LEGO® Brick Diorama at the LEGO® House in Billund, Denmark. The massive structure, weighing in at 400 kilograms (881.8 pounds) and spanning 21,04 square meters (226 square feet), brings to life themed floors, apartments and shops from the upcoming game LEGO® Tower. Over the course of three days, more than 1500 number of fans joined together to recreate 554 rooms and their Minifigure residents as they appear in the game.
"It’s thrilling to see hundreds of creative and passionate builders come together to construct the world’s largest LEGO® Brick Diorama, and truly an honor to be recognized by Guinness World Records for this monumental achievement,” said Edgaras Racinskas, LEGO Tower Marketing Lead. “Our fans have given rise to a massive structure that is testament to the imaginative power of LEGO bricks combined with the fun digital play to be found in LEGO® Tower.”
“Together with LEGO Games we have been working hard to develop LEGO® Tower, created to inspire and charm our fans worldwide. Seeing the LEGO community come together to build LEGO® Tower in the real world has truly been a captivating and rewarding experience over the last three days,” said Ian Marsh, co-founder of NimbleBit.
LEGO® Tower, launched on iOS and Android devices on July 1, tasks players to build and manage their own tiny skyscrapers, overseeing a wide variety of spaces for their Minifigure residents to live, work and play. The tower-building game was created in partnership with acclaimed mobile games studio NimbleBit, giving players a new way to build out their LEGO® dream rooms in the real world.
To pre-register for LEGO® Tower, please visit the App Store or Google Play.
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About LEGO Group
About the LEGO Group
The LEGO Group is a privately held, family-owned company with headquarters in Billund, Denmark, and main offices in Enfield, USA, London, UK, Shanghai, China, and Singapore. Founded in 1932 by Ole Kirk Kristiansen, and based on the iconic LEGO® brick, it is one of the world's leading manufacturers of play materials.
Guided by the company spirit: "Only the best is good enough”, the company is committed to the development of children and aims to inspire and develop the builders of tomorrow through creative play and learning. LEGO products are sold worldwide and can be virtually explored at www.LEGO.com.
For more news from the LEGO Group, information about our financial performance and responsibility engagement, please visit http://www.LEGO.com/aboutus.
LEGO, the LEGO logo, the Minifigure, DUPLO, BIONICLE, LEGENDS OF CHIMA, DIMENSIONS, the FRIENDS logo, the MINIFIGURES logo, MINDSTORMS, MIXELS, NINJAGO and NEXO KNIGHTS are trademarks of the LEGO Group. ©2018 The LEGO Group.
Edited by Sara Skahill
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