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  1. Why LCS - LEGO® Certified Stores? The LEGO Group discovered more than 300+ stores throughout the world using the LEGO logo, with each having their own idea of “what good looks like”. The LEGO Group refers to these stores as MONOBRAND stores - stores which sell only LEGO products with an often un-licensed logo above the entrance. These stores offer no consistency in size, look and feel or customer service and are not part of the LEGO Group or operated by LEGO. To address this challenge – and to protect the LEGO brand – The LEGO Group started to offer a LEGO Certified Store Program to customers who would like to operate a number of LEGO Certified Stores in a defined region. What is LCS? The global LCS Program offers our partners and The LEGO Group a great opportunity to: •Deliver high quality retail experiences for consumers and shoppers •Heighten brand awareness •Increase distribution points This program allows The LEGO Group to: •Protect the LEGO brand •Deliver a uniform “look and feel” in the stores •Ensure high levels of customer service Create a structured and scalable approach to expand in markets where The LEGO Group has chosen not to place company-owned brand retail stores. How does LCS operate with a partner? The LEGO Group offers it’s Certified Store Partners a “value proposition” to operate LCS stores within a defined territory. The benefits to the partner include: Officially licensed to use the LEGO brand name and have LEGO logo at the store front Regional exclusivity to potentially grow the retail network expansion The partner will be a ‘preferred’ customer within the LEGO framework (for example, will be given exclusive product rights) The stores will be designed by The LEGO Group to ensure design consistency and compliance The partner stores will participate in training programs developed by The LEGO Group Do LCS operate the VIP loyalty program? We are currently in the process of launching the first loyalty program with an LCS partner. The partner program will: Contain the same basic mechanics as the LEGO VIP Program Shoppers will be able to collect and redeem points only at partner operated stores detailed on the loyalty card (for example, at stores throughout Italy if the shopper registers to join the Italian partner loyalty scheme) The partner loyalty card is only for use at store locations – not online since the partner doesn’t operate an online business. (Shop.LEGO.com is operated by The LEGO Group) Where LCS stores currently operate Europe: Bosnia, Croatia, Hungary, Italy, Latvia, Lithuania, Poland, ROmania, Russia & Slovenia Middle East: Bahrain, Kuwait, UAE - Abu Dhabi & UAE - Dubai Asia/Pacific: Hong Kong, Indonesia, Malaysia, Philippines, Singapore & South Korea
  2. Hi everybody, it's Friday, spring is here and this week The LEGO Group announced the Annual Result for 2016. Outside the sun is shining and you can really sense spring is here. Well it did rain quite a bit yesterday, but still. Winter is gone (or coming soon on HBO) and everything is moving in the right direction. The result is not as important as the fact that 4 ambassadors took the time and trip to Billund to join the press conference and meet with me. Well actually more ambassadors made the trip as Henry from Klemmbaussteinlyrik, Andres from Zusammengebaut and Michael from Promobricks were all here as well as regular press in agreement with their market. So it was quite the gathering and we were fortunate enough to cross paths several times during the day. The 4 ambassadors travelling here for the LCE driven part of the Annual Result were; Gary Davis (The Brickish Association), Francesco Spreafico (ItLUG), Sophie Deprez (LCC) and Lesilie Araujo (PinoyLUG). We met before 9 and talked while we waited for the press conference. As Bali passed we managed to get a quick greet with him before he had to rush of to prepare his part of the press conference - he did promise to meet us afterwards for a quick talk and some pictures. Then the press conference started at 10 o'clock and 30 minutes later it was all over.For those who missed the live stream, you can watch the recording here But that was also when our program really kicked off - we rushed to the first floor for the 10 minutes session we had with Bali which was awesome. Bali was truly impressed that the ambassadors had taken time to come to Billund and even travel for up to 17 hours as Leslie had to do so. We took some great pictures with Leslie's supercamera and I hope he will share them with the rest of you. Then we went back to the press conference area and spend half an hour or so talking to the designers from Boost, Technic, Friends and the LEGO Life team present there. We then did a tour of Kornmarken factory and returned for catering lunch before getting tour of the LEGO House with Jesper Vilstrup (the LEGO House director). I've never been in the LEGO House and I really enjoyed it - which I am certain the ambassadors did as well. Once the tour was over, we still had a little while before going seperate ways and we made good use of it by checking out Memory Lane in the basement of the LEGO Idea House and a quick visit to the employee store. It was an amazing day and for me it was full of good talks with the ambassadors and being reassured that what we do and achieve in cooperation with the community is beyond fantastic. Thank you for coming, thank you for being awesome and thank you for being honest. As a quick update I can also announce that the preparations for the Recognized LEGO Fan Media Days are going well. Brickheadz announced that they want to be part of the interview day as well as Technic. LEGOLAND shot me an e-mail today saying they'd be more than happy to do something on Friday June 2nd with the RLFM there. So while some parts (the accomodation agreements) are behind schedule, I am certain it will be as awesome as this Thursday was. Have a great weekend and always be yourself, unless you can be Batman, then be Batman! /kim
  3. Posted by Jan Beyer on June 9th 2017 This weekend Kim and myself are visiting the Paredes de Coura Fanweekend in Portugal. It is the 2nd edition and this time there are around 250 AFOLs from 19 different countries participating. A lot of cool MOCs can be seen here and we had and will have very good and inspiring discussions over the weekend! In the picture you can see Manuel with his latest awesome creation. See more pictures attached! Also at this weekend there is the Kobe Fanweekend in Japan happening where our colleagues Tanja and Jacky are joining.
  4. Dear Ambassadors and AFOL Community. We are in the last 24 hours or so, of the LEGO Ambassador Network being on this platform. The site will shut down and reopen in approximately a week. You'll still visit using the same URL - www.LEGO.com/LAN, but the look and feel will change. We'll still have a blog and we hope you'll continue to follow it. We look forward to enaging with the ambassadors on the new platform. Take care until then and always be yourself, unless you can be Batman, then be Batman! /kim
  5. Posted by Paul Striefler on May 26th 2017 Hi Ambassadors, Happy Friday all, I hope your all enjoying the day! I am extremely excited to wrap this week up because here in the US we have a long weekend due to the Memorial Day holiday. With that being said I would like to thank all those who serve or have served in the military and gave their lives for our freedom. Moving right along…As Jacky mentioned last week the Community Managers came together in Billund for the week to accomplish our goals in getting the ball moving for the new LAN 2.0. By now you should have all seen the posts by Signe, our experience manager in regards to the roll out plan and some new and exciting opportunities for all you ambassadors. I hope that you all will join us in this upcoming journey! Today I also bring you some more exciting news, but from LEGO Ideas. Felix Stiessen the fan designer who created the NASA Apollo Saturn V interviewed with our own LCE colleague Hasan Jensen at the LBR Store in Vienna Austria. This was a Facebook live stream seen by 55,000+ viewers and a first for a LEGO Ideas fan designer. If you have not had a chance to see the video please check it out at the following link (https://facebook.com/LEGO/videos/10154729538983403/). This awesome set will be available June 1st and will be the largest LEGO Ideas set to date. It has 1969 pieces which coincidentally is the day we landed on the moon. I can’t wait to get my hands on this one, thanks Felix! I hope everyone has a great weekend! To Infinity and Beyond… Paul StrieflerCommunity Manager - Americas
  6. Posted by Jacky Chen on May 20th 2017 Technology connects people from all places in the world, however it still can’t compare to the bonding effect when we are physically being together. In this sunny warm week of May, all of us four community managers were brought together in the heart of the LEGO Group - Billund to seriously prepare for our next major leap for this community. All of us are super excited about the new platform and the experience we are about to deliver. Months of the preparation now leads to the stage where confident to say "we are prepared!". Our LAN Experience Manager Signe and us will start to share more of what we’ve been working on to the ambassadors from next week which is definitely worthy to stay closely with. On Tuesday, thanks to the coordination from Jan, we managed to make a tour in the non-opened LEGO House (https://www.legohouse.com/) for a sneak peek. Even with most of the facilities are under final construction, we were still amazed by the progress it has made and can't help picturing the coolness it can be. Especially the moment when we stood in front of the incredible tree (from the bottom to the top of the LEGO House) made by LEGO Bricks, we were simply astonished. I can assure you that the more you know about the LEGO House, the more you may want to explore it yourself. The LEGO House is going to open to public on Sep 28th, 2017, check out its website to follow the latest news of it.
  7. So we finally got to say a proper hello to the sun this past weekend, it felt like summer! Well sort of, and it was only briefly - now Mr Rain and his friend Chilly Winds are roaming again. Nevertheless, May is here and so is a lot of activity in office. The June wave of LEGO sets has landed in our basement storage and with that came quite a few of the Marketing Driven Reviews that we offer through the support for the Recognized LEGO Fan Media. So I have been busy getting orders in, on behalf of the various themes, for review copies of the giant Apollo set from LEGO Ideas, the new Creator Expert Carousel and the DC Super Heroes Girls sets as well. It's a bit odd to hold the Summer sets in your hands, when you mentally already are planning activities in 2018. Our department and especially our team has taken great strides this past year to get in front of the cart and we are beginning to reap the fruits of that. We are where it counts and we are part of a lot of superawesome projects and plannings that should bring great things back to the community. On top of that I've been busy preparing various topics for next week, when all the Community Managers will be right here in Billund for a week of discussions and preparations for the new installment of LAN that we are super eager to roll out to the community within long. I am personally very pleased with the platform selected and with the amazing cooperation we have inside the department and with our external partners - it is going to be a fantastic journey ahead for all. Then I am also in the final planning stages for the Recognized LEGO Fan Media Days which are getting closer every day. The Interview Day has been planned and now I need to finalize the bookings of the themes and their designers as well as getting all the practical details around food and tours done. Hopefully I will find a couple of hours to get that done next week in between all our meetings and talks. Once the next couple of weeks are wrapped up and done, it is time for another round of interview offerings, a trip to the Paredes de Coura Fan Weekend and preparing for a couple of weeks of summer vacation. So time sure flies when you are having fun and I do have loads of fun - though it is a bit stressful every now and then. This Monday we had Fanabriques visit us as part of the HQ Visit Program for recognized communities. It was a great day and, as usual, spending a day in the AFOL community is really energizing and fills me with ideas on how to do more and improve what we are already doing. Tomorrow, or today, as this is a scheduled post, is a day off here in Denmark. I am looking forward to spending it with my family and hopefully Mr Rain and his buddy Chilly Winds will go away and allow for some of that beautiful Danish Spring weather to drop in and complete the day. If not, then we'll just dress for the occasion and still have a great time. Have an awesome weekend, take care and "Always be Yourself, Unless You can be Batman, then be Batman!"
  8. Hi all, within this week several big outers (the cardboard boxes that contain the LEGO sets) as well as a whole Euro Pallet arrived in our warehouse with the new cool 2nd half 2017 LEGO sets as well as the Creator Expert Carousel, the UCS Snow Speeder and the awesome LEGO Ideas Apollo 11 Satur V rocket! We always enjoy to unpack so we know what we have in stock to support the AFOL Community with. In addition the first LEGO Inside Tour happen this week Wednesday to Friday so I had the chance to meet AFOLs from Singapore, Hong Kong and Australia here in Billund. Have a great weekend!
  9. So it's that day! It's May 4th which could mean a lot to your or potentially less if you are not a Star Wars fan. But these days, who isn't? right? RIGHT? I know I am and it's what brought me back to the LEGO brand that one day in 1999 when I walked past a toy store and saw the new superawesome LEGO Star Wars X-Wing Fighter in the window. Almost 20 years later and probably around 500 sets richer (or poorer if you ask my better half) I am still a big fan of Star Wars and especially LEGO Star Wars. I've stopped the "buying one of each" approach and now it's mostly the UCS and Classic Trilogy sets. Those upcoming constraction sets look pretty awesome and I'll clearly "need" a few of them as soon as they are available. I'm already building the "new" Snowspeeder at home and I'm liking it. I trust You'll all have a blast at the AFOL shopping day that perfectly aligns with the "May The 4th Be With You" this year. Han Shot First and you can never have too much LEGO Star Wars! /kim
  10. Posted by Paul Striefler on April 28th 2017 Hey All, I can’t believe that the first four months of 2017 are already behind us! It seems like just yesterday that we were ringing in the New Year. As I reflect, a lot of fun stuff has happened… In January we on-boarded several new LUGs in each of our regions, the resurgence of the BLOG is in full effect, we saw the release of the highly anticipated LEGO Batman Movie, an excellent RLUG Workshop in Enfield took place, the global launch of the LEGO Life app came to fruition, 4 ambassadors joined us for the Annual Result, the new Shanghai Hub has opened as well as the first LEGO Certified Store, and many incredible events have taken place globally. I know the list goes on and there are so many more great things that I didn't even mention and that there will be more to come over the next few months as well as the remainder of the year. I think that this is truly amazing and what has been accomplished in just the first quarter of the year not just by the LEGO Group but also with you the fans, is very inspirational. I am not sure you can get that close-knit type of community anywhere else in the world. There has certainly been a bunch of hard work by all the different people involved and it has not come without a few bumps in the road. I think that is also what makes this community unique. We all share the same passion for this wonderful brand and hobby. I am happy to be a part of this journey and cannot wait to see what’s next! I know that LCE has some exciting things on the horizon and we hope to be sharing that information real soon. I promise you will approve! I will be travelling to BrickFair NE next weekend and am really looking forward to seeing everyone in attendance. Due to the event’s proximity to the Enfield office, many LEGO employees will be in attendance both in an official capacity as well as for fun. Even Bali Padda (new Chief Executive Officer) will be getting in on the action. He will be presenting about himself and his LEGO journey. He has also decided to bring four or five Corporate Management members with him. This certainly will be a treat as we have not had any of the higher ups join us at a US Fan Event for over 10 years. I hope you all have a wonderful weekend and happy building! Best, Paul
  11. Easter has come and gone and we've identified the raffle winners for the #LEGOEaster pictures shared in the picture pool. In no particular order the winners are: "Rabbots first Easter" by brickeyed - Renay from Jay's Brick Blog "Hoppy Easter Everyone" by tronsoda from Toy Photographers "Sweet treats from the easter bunny" by shellanie astorga from PinoyLUG All winners have been contacted via Flickr Mail and will each recieve one 21309 LEGO® NASA Apollo Saturn V (LEGO Ideas) one week prior to global launch on June 1st. In the next couple of days we will be drawing the remaining 7 winners of smaller goodie bags! So check back - the remaining 7 winners will also be contacted via Flickr mail. '
  12. Posted by Jacky Chen on April 21st 2017 How was the Easter weekend for everyone? I hope it was full of joy and bricks! For me, even we don’t have the tradition to celebrate in particular, I still want to share how I spent my fantastic weekend. The weather starts to get warmer in Asia, so does the community. I am lucky enough to take on a trip to Taiwan while 3 AFOL activities happening at the same weekend, but of course in different cities. Day One: Taipei – Taichung It’s the 2nd time for me to join Pockyland’s regional gatherings and this time moved to the central area. The transportation costs us 2 hours on the road, and guess what? What a perfect timing for re-watching the LEGO Movie for the 101th time! Nobody takes a nap! Well, it seems we can take even longer trip when the LEGO Batman Movie DVD releases. ;p The party itself was really fun and inspiring, many AFOLs brought over their recent MOCs and latest sets for fellow AFOLs to have a closer look and play with. An ancient saying said by Bruce Banner, there isn’t an unbreakable MOC on this planet. Well, a super-duper Alaskan Malamute MOC was unintentionally smashed by the power of Hulk during the party. What we see from the builder and the group wasn’t blaming and complaining but rapidly grouped up and started to rebuilt it. And of course they made it less than 1 hour! Day Two: Taichung – Miaoli County – Taipei After a short break in Taichung for the night, we took off to the Miaoli County. The county arts exhibition center sponsored a group of local AFOLs for displaying their MOCs. As I see it, this is not only an exhibition but also containing the entire journey of their LEGO hobby. I saw how a great builder evolved from an enthusiastic LEGO collector, 1st MOC built by 10 years ago, 1st time won a contest, and a lot other stories to discover. I particularly love one display made by hundreds of empty old LEGO boxes. The AFOL builder told me that he decided to dump them all due to the limited spaces but wanted to give it a chance to show at publics. What a nice and thoughtful retirement plan. Day Three: Taipei – Shanghai The last day was short but a very eye opening opportunity to learn how AFOL creations tapping into the ACG (Animation, Comic and Game) area to attract younger generation. Pockyland was invited to run an exhibition at Taipei City Street (Underground) where normally lots of youth appears. Younger AFOL builders like Mike Dung and Eric Tsai found their stage to shine their love and talent. I couldn’t even resist my camera to take photos for all those cutest characters. J I’ve uploaded more photos of this trip to a flickr album (URL), check out if interested. (featured image credit to Chris Visnjic) See you next time. Sincerely Jacky
  13. Posted by Jan Beyer on April 7th 2017 s this was my last week before Easter Holidays you can imagine it was quite busy. On Monday we had a very pleseant first 2017 Billund HQ visit by 35 lovely Fairy Bricks members and it was a true pleasure. The paar few days I spent a lot of my time on the LEGO House making sure the AFOL Community as well as their MOCs ars very well represented. On Wednesday I had a meeting with the LEGOWorld CPH Steering Group as well as the Event Organizer from LEGO Nordic to finish of the 2017 event and start initial discussions around the 2018 event. As you can see as always a wide variety of activities - so much fun! So to finish off I wish you on behalf of the entire LCE Department a Happy Easter.
  14. Posted by Paul Striefler on March 31st 2017 Hey All, Convention season in the US is upon us! We have had a few great conventions throughout the first couple of months of 2017 to get us started; Bricks LA, BrickFair Alabama, and BricksCascade to name a few. Over the next few months we shift into second gear with multiple conventions happening over this time. Please see the awesome list below... I thought this would be an excellent time to show you what goes on in my neck of the world in regards to the support I am offering this year to the conventions for you AFOLs in attendance. This support will help go to all the different activities that you know and love as well as for giveaways and prizes. We currently do not accept event support applications to LUGs attending a convention because we are already supporting them in some fashion. Here in the US the convention owners cannot purchase product support as you may know so I decided to help them out by sending each some goodies. I spent a few days out in our local warehouse in Enfield unboxing product and then putting it together for all the conventions that I will be supporting this year. It was really nice getting away from my desk and doing something completely different than what I do on a daily basis. It was a very large task and I got quite dirty, but with that being said the process was totally worth it and I had a ton of fun knowing that this will eventually be in the hands of many of you! My first convention that I will be participating in will be BrickFair NE in Marlborough Massachusetts which is happening in early May. I hope to see many of you throughout my travels and have highlighted the ones I will be in attendance for. Happy Building! Supported Conventions: April: BrickUniverse RaleighBrickFest Live PhillyBrickCan May: BrickFair NE [PS in attendance] June: Brickworld Chicago [PS in attendance]BrickSlopes [PS in attendance]BrickFiesta July: Brickfete [PS in attendance] August: BrickFair VirginiaBricks By The Bay [PS in attendance] September: BrickFair NJ October: BrickCon [PS in attendance] November: Cine Brique ELUAL
  15. Posted by Jacky Chen on March 24th 2017 Last night I attended the LCS pre-opening VIP night event together with 10 local AFOLs in Shanghai. The LCP in HK, Andy Hung has brought three of his masterpieces to celebrate the store opening which are two iconic buildings of Shanghai, a few eastern style modular houses and a mosaic Shanghai skyline. They will be permanently displayed at the store until further notice, so don’t miss them if you have the chance to come by. The event started at sharp 7pm, when LCP, AFOLs and a few invited kids built the LEGO keys to open the door of LCS. Once everybody was in, a group of store staff performed a dance show which is very entertaining and indeed energetic. The store manager gave a short speech to welcome all attendees and revealed the breathtaking work with Andy. Everybody was amazed and cannot even move their eyes away from it. A highlight of the night was when a 4th-grade boy shyly pulled over one of the AFOLs and asked about how to build up his LEGO parts collection and build better MOCs. Isn’t that exactly how the AFOLs inspiring the builders of tomorrow? As least I see an enthusiastic young TFOL is arising. Thanks for all AFOLs who spared their personal time in the evening to participate this VIP night event, I believe they all had a great time and get their purse ready for the official opening this Saturday. Almost forget, two events teaser from Asia: First, I’m exciting to share that this year’s Japan Brickfest (Kobe Fan Weekend) is going to be a blast! More than 270 AFOLs from 10 countries (approx. 70 of them will be travelling from out of Japan) have registered for the event. The organizer has to find another hall to suffice the needs due to the increasing AFOL participants. How amazing! I really look forward to meeting everybody in June at this event. Spoiler Alert: Tanja will be there as well! J Second, a group of Chinese AFOLs is planning for a secret event in Shanghai this summer. It aims at gathering most of the talented local AFOLs for the very first time to showcase their MOCs, have parties, do workshops, run contests and most importantly inspire one another for their LEGO hobby. Unfortunately that’s all I could disclose for the moment, I believe the Chinese ambassadors will be able to share more on LAN when time comes closer. Do let them know if there is any interest to visit or exhibit. That’s all for this week. Have a great weekend and don’t put your hands away from the bricks! (Credit to XMing Jin for the photos) Cheers, Jacky
  16. Posted by Jan Beyer on March 17th 2017 Hi all, most of this week Kim and myself moved our little warehouse where we keep all the materials (old, very old and newer LEGO Sets, rare and sought LEGO elements, LEGO Community related magazines and other rare items) to use with the AFOL community from one place in Billund to another. As we are kind of hoarders for the sake of serving the AFOL community we collected a lot of stuff over the years so we moved around 25! Euro pallets of good stuff. :-) It kept us busy for 3 full days moving and sorting but now almost all is in place in the new warehouse. Another cool thing in this week is the awesome Rebrick contest https://www.lego.com/en-us/rebrick/contest-page/contests/mini-modulars related to the 10 years anniversary of the modular buildings - I am sure you agree with me that the prize is insanely cool! So I expect many of you to join this contest!
  17. Posted by Paul Striefler on March 3rd 2017 Happy Friday All! Today marks the seventh year in a row, the LEGO Group has been ranked in the Top 10 of the Reputation Institute annual RepTrak 100 survey and this year climbing the list to the number 2 rank! I think this is quite an amazing feat and truly is a reflection of our values, passion, and brand advocacy that not just our employees but our fans and consumers show on a daily basis for this wonderful brand. When you take a look at the top 10 list of companies that we are ranked against it is very humbling as most of these organizations are trusted, respected, and admired globally. I am happy to be a part of this journey and want to thank all of you for your support, love for your hobby and our brand! If you would like to read the article in its entirety please follow the link (https://www.lego.com/en-us/aboutus) I hope you all have a wonderful weekend! Happy Building! Best, Paul
  18. Jacky Chen

    [CMW] The Moving Day

    Posted by Jacky Chen on February 24th 2017 Dear AFOL community, Wow, time really flies. I haven’t even fully revived from CNY and It’s me again. The random visitor to Kim’s Weekly. /chuckle Next Monday we will be officially moving into the new Shanghai Hub which has been prepared for quite a long time. The past week was a crazy one of packing and moving. After being for 20 months in this office, I’m surprised a little to find out I’ve packed more than 10 K8 boxes full of good stuff (sets, polybags, t-shirts). I’m really looking forward to putting them into some good use in the future community activities. Underneath from the huge improvement of physical working environment, the most beautiful thing of moving into this hub is that we will be living with a New Way of Working which we normally know as Hot Desking (but it's way more than that). There won’t be any fixed spot for anybody, even the top management. It is an activity based working style and gives us lots of autonomy and variety on choosing the right working stations for different tasks. It's all about effectiveness and collaboration. How you work and where do you work, totally up to yourself. What an exciting challenge! At last, thanks to the great effort by Ana and all involved stakeholders, the Annual RLUG support packages has started to leave from different warehouses all the way to RLUGs. Your ambassadors shall be receiving them from time to time. We can’t wait to see another amazing year in this community. See you all next month. Jacky (PS: the featured image is a work by the Australian LCP - Ryan McNaught)
  19. Posted by Jan Beyer on February 17th 2017 Today it is my turn and it is live from LEGO World in Copenhagen, Denmark. It is a huge event with around 40.000 public visitors in 4 days and a big MOC display made by around 65 AFOLs. The picture is from the AFOL party where we had the honour to welcome Thomas Kirk Kristiansen! It is a great evening to celebrate and network. In addition this week the new LEGO House website was launched as well as the opening date for LEGO House (28th of September 2017) was announced which is a quite Big thing for the LEGO Company and a must see place for AFOLs.
  20. Posted by Paul Striefler on February 15th 2017 Happy Valentine's Day to all of you from the Community Team! We hope you were able to spend it with your special someone. I dropped by my local LBR Store on my way home tonight to check out the Adult Building night which took place between 6-8pm. There were a few people building upon my arrival and store was pretty busy for a Tuesday night. The staff told me that they filled all 30 spots available and even allowed for an extra 5-6 slots. The mini build tonight was a nice little rose with 26 pieces. I enjoyed watching a few people build and the smiles it brought while doing something together! I also joined in the fun and made one for my wife. I hope you all have a Happy Valentine's Day!
  21. Posted by Paul Striefler on February 12th 2017 Hi All from Snowmaggedon here in Connecticut! We had about 22 inches of snowdrop Thursday night and into Friday and are currently getting another 8-10 inches today, Sunday. This has really been the first snowfall of the year for us, which is crazy considering it is the second week of February. As a skier, I am absolutely loving it and cannot wait to get on the slopes! The snow has certainly added some excitement and buzz to everyone’s lives over the past few days. In addition to all this snow hype, we also had some great things happening here in Enfield! Tanja my manager and Yun Mi our Director of Innovation and Development have been in the office this week visiting myself and the rest of our US based team. It was fantastic to have both of them here as they work out of our Billund office and we do not get to see each other very often. This also provided the perfect timing to hold our first ever RLUG Workshop. We opened the doors to 50 RLUG members on Friday to spend the day with us and discuss some important topics that we believe will bring added value and support to both the Community Team and our community. Although the snow did cancel a few of the flights into Connecticut, it did not stop everyone! We had 34 brave souls from 9 different RLUGs (QueLUG, WMLUG, NEOLUG, TexLUG, MichLUG, NELUG, ConnLUG, RLUG, and PennLUG) battle the snow and make the drive to Enfield. We started off our morning hearing from each of the LUGs in regards to the Past, Present, and Future of their clubs. This was one of my favorite parts of the day as I got to hear about some interesting initiatives as well as got a cool inside look at each group. I think there was a ton of "AHA" moments as many people around the rooms shared the same perspective but also learned something new that they can take back to their LUG. After these presentations and during our working lunch we heard from Tim Courtney about LEGO Ideas, Sara Moore about Rebrick and Tanja provided an overview of the new LEGO House opening in Billund. We then proceeded down to the company store where everyone got to do a bit of shopping. I believe most scored a bunch of goodies as far as I could tell from all the yellow LEGO shopping bags! We headed back to the auditorium for the rest of the workshop where we heard a presentation on the Support Programs and LAN 2.0. We had some interesting discussion as well as some awesome feedback. I loved this portion as well and wish we had more time for this. The day ended with a tour of the campus and catered dinner in our canteen. Our day was met with a ton of enthusiasm, which led to some great discussions, and on top of that, I got to meet some incredible people! I felt very inspired leaving this workshop and hope that we can do something like this again in the future.
  22. Posted by Jan Beyer on February 10th 2017 The new LEGO House website is live so check it out! It tells you a lot about the exciting content of the LEGO House as well as news around the LEGO House are shared here. https://wwwsecure.lego.com/en-gb/legohouse
  23. EDIT: Looks like the draft/scheduled publication/prepared blog post did NOT work for me this time.I usually consider myself ok in terms of setting up timed activities like blog posts, surveys and such - but this time it failed - please accept my deepest apologies for not having this out Friday as agreed. It's Friday and for some odd reason I am once more the Community Manager doing the Community Manager Weekly - perhaps this should be renamed to Kim Weekly with random visits of other Community Managers?I can't even blame the guy who set up the rotation schedule, because that is me too. I guess I just somewhat failed, even though there are perfectly valid reasonings behind it being me again already.I swear that soon the rotation scheduled will be in motion and then you won't have to hear from me every weel (almost). So this week introduced the pseudo-global launch of the LEGO Life app. We had launch "parties" here in Billund and in Enfield as well - check out Paul's and/or Kevin's Instagram for pictures from the US launch party. I left my phone in office and obviously didn't get any photos of our launch here - but as the saying goes "seen one, seen them all" :-) LEGO Life will be rolling out globally over the next year, starting out in Europe and the US and then spreading globally. We've also been onboarding loads of new Recognized LEGO User Groups and LEGO Fan Media overe the past week. We ended the reviews ultimo February and started sending out approvals and rejections soon after. Welcome to all those who got approved and we're sorry for those that didn't. I approved and onboarded 17 new Recognized LEGO Fan Media all over the world. Perhaps I should share a list of all the recognized LEGO Fan Media in one of my future Community Manager Weekly posts? I've also been working more on preparing the LEGO Fan Media Days here in Billund, dated to be May 31st to June 2nd. I know the Recognized LEGO Fan Media are eagerly awaiting more information and invites, but I still need a little time to get everything right and work on some of the logistics. Patience is key. Have an awesome weekend, I know I will, I get to celebrate my birthday a little later than actual, but I get to celebrate it with my daughter ( a little early) and we're going bowling with the gramps and grandmas! Take care and Always Be Yourself, unless You can be Batman, then be Batman! /kim :-)
  24. Posted by Jan Beyer on February 1st 2017 Dear UK and Ireland AFOLs, please see the attached flyver for an exciting LEGO Building Competition on Channel 4.It should be a pretty cool activity so perhaps you might be interested to join or know somebody who would be a great person so feel free to share. Please note that this activity is only open for UK or Ireland residents. I am looking forward to spot some AFOLs on TV! Thanks Jan
  25. Posted by Jacky Chen on January 27th 2017 Dear AFOL community, The saying says "good things come in threes", however I'm breaking that loop from having Kim for the 3rd CMW blog in a row. So yes, it will be me to share a little bit of my excellent January in Asia. As most of you might know, quite a lot Asian countries will celebrate the Chinese New Year from today as the New Year Eve according to the Lunar Year Calendar. Once a year, families will be reunited no matter how far you've been going. Feast will be served and the red pockets will be given to those younger kids as good wishes. Based on the Chinese Zodiac, it's the year of the rooster starting from tomorrow, that's why you've been seeing various rooster MOCs from the Asian AFOL community. I have to say, so many of them are really beautiful! Back to the working life. Yesterday, Jan, Paul, Kim and I went through the list of new sign-ups for RLUG/RLFM in the last cycle. We are very excited to see a great number of potential RLUGs and RLFMs, the next step will be us going back to the applicants with acceptance, declination or request for further information within February. So sit back and wait for our new friends to the LAN. From last September, three Chinese RLUGs were invited to build a 1.5m x 1.5m diorama for showcasing in the new LEGO Shanghai Hub. Their ambassador selected nine talent builders while the traditional Chinese architecture was decided to be the theme. After four months of coordination and hardworking, the diorama finally managed to be assembled and installed in the new Hub which are still under construction two weeks ago. Here's the spoiler but the background has to be removed due to confidentiality. So cool, isn't it? Last but not the least, the 2nd registration period for Japan Brickfest 2017 (aka: Kobe Fan Weekend) will open until February 28th. Don't miss the chance if you are interested in participating and displaying your model over there. Okay, that's pretty much for this week. I wish you all have a great weekend and Chinese New Year! See you next week and never forget - Gong Xi Fa Cai! Jacky
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