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untilDear all, Our Singapore representatives in the #OverwatchLTBM Challenge will be on display at the LEGO Certified Store (ION Orchard) from 1st - 30th March 2019 There will be a Bricksworld (LCS) inspired Overwatch MOC contest coming up in the month of March inspired by these builds Do come down to ION Orchard to have a look at the wonderful MOCs created by members of Titans Creations Address : 2 Orchard Turn #04-15 ION Orchard Singapore 238801 Display Period : 1st - 30th March 2019
Why LCS - LEGO® Certified Stores? The LEGO Group discovered more than 300+ stores throughout the world using the LEGO logo, with each having their own idea of “what good looks like”. The LEGO Group refers to these stores as MONOBRAND stores - stores which sell only LEGO products with an often un-licensed logo above the entrance. These stores offer no consistency in size, look and feel or customer service and are not part of the LEGO Group or operated by LEGO. To address this challenge – and to protect the LEGO brand – The LEGO Group started to offer a LEGO Certified Store Program to customers who would like to operate a number of LEGO Certified Stores in a defined region. What is LCS? The global LCS Program offers our partners and The LEGO Group a great opportunity to: •Deliver high quality retail experiences for consumers and shoppers •Heighten brand awareness •Increase distribution points This program allows The LEGO Group to: •Protect the LEGO brand •Deliver a uniform “look and feel” in the stores •Ensure high levels of customer service Create a structured and scalable approach to expand in markets where The LEGO Group has chosen not to place company-owned brand retail stores. How does LCS operate with a partner? The LEGO Group offers it’s Certified Store Partners a “value proposition” to operate LCS stores within a defined territory. The benefits to the partner include: Officially licensed to use the LEGO brand name and have LEGO logo at the store front Regional exclusivity to potentially grow the retail network expansion The partner will be a ‘preferred’ customer within the LEGO framework (for example, will be given exclusive product rights) The stores will be designed by The LEGO Group to ensure design consistency and compliance The partner stores will participate in training programs developed by The LEGO Group Do LCS operate the VIP loyalty program? We are currently in the process of launching the first loyalty program with an LCS partner. The partner program will: Contain the same basic mechanics as the LEGO VIP Program Shoppers will be able to collect and redeem points only at partner operated stores detailed on the loyalty card (for example, at stores throughout Italy if the shopper registers to join the Italian partner loyalty scheme) The partner loyalty card is only for use at store locations – not online since the partner doesn’t operate an online business. (Shop.LEGO.com is operated by The LEGO Group) Where LCS stores currently operate Europe: Bosnia, Croatia, Hungary, Italy, Latvia, Lithuania, Poland, ROmania, Russia & Slovenia Middle East: Bahrain, Kuwait, UAE - Abu Dhabi & UAE - Dubai Asia/Pacific: Hong Kong, Indonesia, Malaysia, Philippines, Singapore & South Korea
Posted by Jacky Chen on March 24th 2017 Last night I attended the LCS pre-opening VIP night event together with 10 local AFOLs in Shanghai. The LCP in HK, Andy Hung has brought three of his masterpieces to celebrate the store opening which are two iconic buildings of Shanghai, a few eastern style modular houses and a mosaic Shanghai skyline. They will be permanently displayed at the store until further notice, so don’t miss them if you have the chance to come by. The event started at sharp 7pm, when LCP, AFOLs and a few invited kids built the LEGO keys to open the door of LCS. Once everybody was in, a group of store staff performed a dance show which is very entertaining and indeed energetic. The store manager gave a short speech to welcome all attendees and revealed the breathtaking work with Andy. Everybody was amazed and cannot even move their eyes away from it. A highlight of the night was when a 4th-grade boy shyly pulled over one of the AFOLs and asked about how to build up his LEGO parts collection and build better MOCs. Isn’t that exactly how the AFOLs inspiring the builders of tomorrow? As least I see an enthusiastic young TFOL is arising. Thanks for all AFOLs who spared their personal time in the evening to participate this VIP night event, I believe they all had a great time and get their purse ready for the official opening this Saturday. Almost forget, two events teaser from Asia: First, I’m exciting to share that this year’s Japan Brickfest (Kobe Fan Weekend) is going to be a blast! More than 270 AFOLs from 10 countries (approx. 70 of them will be travelling from out of Japan) have registered for the event. The organizer has to find another hall to suffice the needs due to the increasing AFOL participants. How amazing! I really look forward to meeting everybody in June at this event. Spoiler Alert: Tanja will be there as well! J Second, a group of Chinese AFOLs is planning for a secret event in Shanghai this summer. It aims at gathering most of the talented local AFOLs for the very first time to showcase their MOCs, have parties, do workshops, run contests and most importantly inspire one another for their LEGO hobby. Unfortunately that’s all I could disclose for the moment, I believe the Chinese ambassadors will be able to share more on LAN when time comes closer. Do let them know if there is any interest to visit or exhibit. That’s all for this week. Have a great weekend and don’t put your hands away from the bricks! （Credit to XMing Jin for the photos） Cheers, Jacky