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  1. Last Saturday, I learnt that it's not just AFOL community has its own fancy acronyms when we meet the H.O.G (Harley Owners Group) in a LCS activity. Two LCS events were made to celebrate the release of 10269 Harley-Davidson Fat Boy set, one in Shanghai while another in Wuhan, a city located in central China. The setup was unique as it's not ordinary marketing launch event as you could imagine, but a super cool party joint by both the Harley community and the AFOL community. I was fortunate to join one of these events, thus this blog is mostly based on the event that I have attended. The event started by 10+ Harley bikers roaming their vehicles towards the LEGO store. A group of AFOLs have just completed setting up their motorcycle MOCs in the store, and waiting for the H.O.G to show up. We were a little nervous about whether there will be good chemistry between AFOL and the motorcycle community, but it turns out the concern was total unnecessary. Without much facilitation, they were having great fun together already. Bikers immediately recognized the original model the AFOLs has built which made them super happy, while AFOLs were also deeply intrigued when the bikers talking about their very own unique Harley babe and ride trips. If there’s anything in common between the two communities, it is definitely the hands-on customization. A H.O.G representative said to the AFOLs, you can never find two identical Harley Davison motorcycle on the road. We believe that applies to MOCs too. One of the major activities of the day is to split AFOLs and bikers into two groups and customize two 10269 Fatboy sets. No surprisingly, Tony and Stone (two very capable AFOLs from Heroes Club) have got plenty of ideas about what to do and even have some modules built already, while H.O.G fellows also threw many good ideas and inputs as well. Here’s what we eventually got -- a badass tricycle by Tony and a gorgeous bike with side-car and ape hangers by Stone. The event concluded at when representatives of each community exchanges the gift to one another. H.O.G rep received a smaller sized Harley Division MOC and AFOLs received good loads of Harley’s merchandise and the honorable membership badges of their H.O.G organization. Overall it was an awesome activity that brought a lot resonance and of course laughs to both community. Did your group have any experience interacting with other hobby communities? Tell us in the comment area.
  2. Why LCS - LEGO® Certified Stores? The LEGO Group discovered more than 300+ stores throughout the world using the LEGO logo, with each having their own idea of “what good looks like”. The LEGO Group refers to these stores as MONOBRAND stores - stores which sell only LEGO products with an often un-licensed logo above the entrance. These stores offer no consistency in size, look and feel or customer service and are not part of the LEGO Group or operated by LEGO. To address this challenge – and to protect the LEGO brand – The LEGO Group started to offer a LEGO Certified Store Program to customers who would like to operate a number of LEGO Certified Stores in a defined region. What is LCS? The global LCS Program offers our partners and The LEGO Group a great opportunity to: •Deliver high quality retail experiences for consumers and shoppers •Heighten brand awareness •Increase distribution points This program allows The LEGO Group to: •Protect the LEGO brand •Deliver a uniform “look and feel” in the stores •Ensure high levels of customer service Create a structured and scalable approach to expand in markets where The LEGO Group has chosen not to place company-owned brand retail stores. How does LCS operate with a partner? The LEGO Group offers it’s Certified Store Partners a “value proposition” to operate LCS stores within a defined territory. The benefits to the partner include: Officially licensed to use the LEGO brand name and have LEGO logo at the store front Regional exclusivity to potentially grow the retail network expansion The partner will be a ‘preferred’ customer within the LEGO framework (for example, will be given exclusive product rights) The stores will be designed by The LEGO Group to ensure design consistency and compliance The partner stores will participate in training programs developed by The LEGO Group Do LCS operate the VIP loyalty program? We are currently in the process of launching the first loyalty program with an LCS partner. The partner program will: Contain the same basic mechanics as the LEGO VIP Program Shoppers will be able to collect and redeem points only at partner operated stores detailed on the loyalty card (for example, at stores throughout Italy if the shopper registers to join the Italian partner loyalty scheme) The partner loyalty card is only for use at store locations – not online since the partner doesn’t operate an online business. (Shop.LEGO.com is operated by The LEGO Group) Where LCS stores currently operate Europe: Bosnia, Croatia, Hungary, Italy, Latvia, Lithuania, Poland, ROmania, Russia & Slovenia Middle East: Bahrain, Kuwait, UAE - Abu Dhabi & UAE - Dubai Asia/Pacific: Hong Kong, Indonesia, Malaysia, Philippines, Singapore & South Korea
  3. Posted by Jacky Chen on March 24th 2017 Last night I attended the LCS pre-opening VIP night event together with 10 local AFOLs in Shanghai. The LCP in HK, Andy Hung has brought three of his masterpieces to celebrate the store opening which are two iconic buildings of Shanghai, a few eastern style modular houses and a mosaic Shanghai skyline. They will be permanently displayed at the store until further notice, so don’t miss them if you have the chance to come by. The event started at sharp 7pm, when LCP, AFOLs and a few invited kids built the LEGO keys to open the door of LCS. Once everybody was in, a group of store staff performed a dance show which is very entertaining and indeed energetic. The store manager gave a short speech to welcome all attendees and revealed the breathtaking work with Andy. Everybody was amazed and cannot even move their eyes away from it. A highlight of the night was when a 4th-grade boy shyly pulled over one of the AFOLs and asked about how to build up his LEGO parts collection and build better MOCs. Isn’t that exactly how the AFOLs inspiring the builders of tomorrow? As least I see an enthusiastic young TFOL is arising. Thanks for all AFOLs who spared their personal time in the evening to participate this VIP night event, I believe they all had a great time and get their purse ready for the official opening this Saturday. Almost forget, two events teaser from Asia: First, I’m exciting to share that this year’s Japan Brickfest (Kobe Fan Weekend) is going to be a blast! More than 270 AFOLs from 10 countries (approx. 70 of them will be travelling from out of Japan) have registered for the event. The organizer has to find another hall to suffice the needs due to the increasing AFOL participants. How amazing! I really look forward to meeting everybody in June at this event. Spoiler Alert: Tanja will be there as well! J Second, a group of Chinese AFOLs is planning for a secret event in Shanghai this summer. It aims at gathering most of the talented local AFOLs for the very first time to showcase their MOCs, have parties, do workshops, run contests and most importantly inspire one another for their LEGO hobby. Unfortunately that’s all I could disclose for the moment, I believe the Chinese ambassadors will be able to share more on LAN when time comes closer. Do let them know if there is any interest to visit or exhibit. That’s all for this week. Have a great weekend and don’t put your hands away from the bricks! (Credit to XMing Jin for the photos) Cheers, Jacky
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