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Jacky Chen | LEGO posted an article in NewsLast weekend, from Friday to Sunday, our best friend, the LEGO designer, Jamie Berard paid his first visit to Shanghai and Beijing for a series of signing event for the upcoming Shanghai skyline set and some of the other Creator Expert sets which designed by him. Local AFOLs in those two cities were offered 30 minutes each for an exclusive Q&A session where brought them to know what’s inside of a LEGO designer’s brain. Unsurprisingly, the new Modular House became one of the most popular topics of the day. Alright, another one to the must buy list! ;p By participating both signing events and witnessing the reaction from the consumers, from kids to adults. I shared their real excitement and joy when they met with a LEGO designer in person. I heard over and over from them, “my dream is to become a LEGO designer, like you”, which is absolutely awesome to hear. From my eyes, a stronger community in China is arising. Photos attached shows the exciting AFOLs who even brought their MOCs to the event to share with Jamie! I bet they had a great time! (Cover Photo credit to Lin Ye)
Hey Ambassadors, Happy Friday from the states! I can’t believe that we are already half way thru November. I feel like I was just enjoying the warm sun of summer. I now have the dreadful task of raking leaves and getting prepped for winter. It’s actually not that bad as this my favorite time of year. So…I was sitting on my couch the other night thinking about what to write for the blog today and was having quite a brain fart. My travels are completed for the year, LUGBULK and the Annual Support are in full swing, and I currently do not have any awesome warehouse stories to share. It was at this moment I heard the familiar sound of the swooshing of LEGO Bricks. This is not an unfamiliar sound in my home with two young boys ages 3 and 8 but it was at 10 o’clock at night. I walked up the stairs to my 8 year old Carter’s room where the noise definitely seemed to be getting louder. I opened the door to find him sitting in the middle of his room in his entire collection of LEGO, a huge pile of bricks surrounding him. I asked him what he was up to. His response was classic! “Dad, I couldn’t sleep because I was thinking about sorting.” I laughed as he told me he loves building but was getting frustrated because it would take him hours to sift thru his bin just to build something small. I see a smile on many of your faces! This is a common problem for most of us unless you are truly organized and have the dedicated space. I left his room thinking I have a true AFOL in the making on my hands! This brings me to another question. For those with small children do you let build out of your organized and sorted collection of elements or is this forbidden like Lord Business? I can’t say that I organized in this fashion at all and am not a talented MOCer like all of you. I am sure many of you have experienced this and I would love to hear your thoughts. By the way, after a day of sorting my son has built 3 or 4 MOCs and told me he wanted to display them at the next convention I attend. I’m not surprised but pretty psyched to know my son has drank the kool-aid and I will now be raising an AFOL. I hope that you all have a great weekend! Cheers and Happy Building!
Hi All, I hope everyone is enjoying the new platform and that your summer has gotten off to a great start! It has been awhile since my last blog post. After being away at back to back to back conventions I finally have some down time before I disappear again. I am back at the office catching up and tending to most of my day to day tasks. I thought I would start by sharing a quick story. This past week started off like any other Monday except for the fact that I was paid a visit by Pepe Le Pew at my home. A momma skunk got snagged in one of our chipmunk traps. You can guess where this might be going! While trying to release this varmint I got sprayed. This provided much excitement for my family as well as a horrible stench! Note to self...let the pro's handle these situations. I thought everyone could use a chuckle event if came at my own expense. With that being said, I was hoping that this was not a sign of things to come for the week. I am happy to report that was not the case. I entered the office to a lot of buzz surrounding San Diego Comic Con that is taking place right now. As you know, the LEGO Group has a booth where we show off some new exciting products, unveil a few great models, and of course showcase some awesome exclusives. I have never attended SDCC before and wish that someday I will get my chance and be able to join in on all the excitement! I hope all of you have had a chance to follow the LEGO live feed as well as the great coverage from a few of our RLFMs. In addition to this buzz I always enjoy seeing the updates that Jan and the LEGO House share with us. There was a pic of a Technic dinosaur that absolutely blew my mind. I have never seen anything like that on such a large scale before and cannot wait to walk thru this building once completed. Although I will not be there for the Grand Opening, I will be heading back to Billund at the end of August for two weeks to work closer with my team as well as to participate in our department meetings. As one of seven team members that do not sit in the Denmark offices it is always great to be there and to get some face time with my colleagues. August again will be a pretty full month for me as I will be at Bricks By The Bay in Santa Clara the first weekend, then I am taking my family on vacation while in California, and then straight to Billund. Life moves pretty fast. If you don't stop and look around once in a while, you could miss it! - Ferris Bueller Enjoy your summer...until next time! Paul Striefler Community Manager - Americas (Photos compliments of: The Brick Fan & Brickset)
Hi All, I apologize for the delay in getting this blog post up. June has been quite a busy month for me so far with all the different conventions taking place in the US and the launch of the new LAN platform. So, where do I start? I think I am going to move backwards…First, I want to thank you all for attending the training sessions that Signe put on. I found these to be very valuable, I loved seeing all the participation, and was happy to hear all the excitement from all of you in regards to the new features that the LAN will bring. It has been a long time coming and our team is super psyched to have this new and improved tool that will help us better communicate with all of you. At lot of hard work has gone into making this possible and I want to quickly give a shout out to Mike, Mie, Johnny, and Signe for making this happen! So, while we were rolling this platform out I was attending BrickSlopes in Utah, which is in its 4th year as a convention. The event took place in picturesque Orem on the campus of the Utah Valley University which is about 45mins from Salt Lake City. This convention is one of our smaller ones which gave me the opportunity to see all the mocs and speak to all the fans/vendors in attendance. There was also some buzz at the event because our most recent LEGO Ideas 10K member, Jacob Sadovich was in attendance showcasing his ship in the bottle moc “Leviathan” off for the first time to the fans and public. Jacob gave a good presentation to the fans on how he came up with the idea and his process that he endured to become a 10K member. It only took 48 days! I added a few pictures for all of you to enjoy as well! As I mentioned earlier I have been quite busy. The weekend before BrickSlopes I attended Brickworld Chicago for the first time and LCE had a strong presence this year as well. I was joined by Tormod, Johnny, Sara, & Kevin. We were met with over 1,000 fans that make this pilgrimage for this epic event. We even had 8 members from the Heroes Club LUG in China make the journey to display their mocs. During the private days, I held an ambassador meeting and met with about 20 or more ambassadors. We discussed some interesting topics including US Support for events as well as the LAN onboarding sessions. Sara and I also gave a presentation that covered an overall view of the community, LEGO Rebrick, and LEGO Ideas. Tormod also got in on the fun and spoke to the fans about the Traumatic Moments in the Community. This presentation was well received and offered up some humor too! Finally, Kevin showed up late and in a suit no less, to gain a perspective from the public side of things as well as to drive some marketing initiatives. While walking the event he took 3 different videos of our fans explaining their mocs. Kevin then shared these with our LEGO Social Media team for an Instagram story. These were posted on our official site and between the three of them saw 364,000 views. Brickworld was truly amazing! I saw some insane mocs and met some incredibly cool and talented people. I also endured some long nights but I can’t wait to go back again. I am home for a week and then off to Brickfete in Toronto. No rest for the wicked! Until next time…