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Dear all I'm thrilled to let you know that the Korean LEGO Certified Professional (LCP) Jay has moved from the LCP Entry Program into the LCP program. We are really happy about that as it has been a great pleasure working with Jay in the past two years. He is very excited to continue the LCP journey together with us. Currently there are 21 LCPs in the program of which 3 LCPs are in the Entry Program and 18 LCPs are in the LCP program. If you do not know that the LEGO Certified Program is all about please read this blog post
We receive questions about the LEGO Certified Program all the time and while we have information available in LEGO.com it is not very elaborate. The objective of this blog post is therefore to hopefully answer all the questions that you might have. History The LEGO Certified Professional program has been around for 12 years and counts 20 LEGO Certified Professionals (LCP) globally. Today LCPs are only admitted into the program if their business can help solve a specific business need for a local LEGO office. The LCP program is divided into an 1-2 year entry program where the LCP and the local LEGO office get to know each other. If the working relation is a success; the LCP is moved into the actual LCP program. The latest addition to the LCP program is the Danish LCP Caspar Jensen Bennedsen who I want to congratulate! What does it mean to be a LCP? I might not be the right person to ask, but I believe if you are a LEGO fan it has to be dream job. All LCPs have businesses which allows them to work for the LEGO Group, 3rd parties, and on own projects and exhibitions. They can use the LCP logo which show affiliation to the LEGO Group, and we even pass 3rd party requests unto them. What do LCPs do for LEGO Group? Historically the LEGO Group used LCPs to build 3D LEGO models. In the last years, the demand is changing to also cover new business areas. One example is our Chinese LCP Wei Wei, Shannon Gluckman (Playable Design) who is working with LEGO China’s local community and social responsibility team to teach “learning through play” that can facilitate learning in young children to improve their creativity, educational careers, and life chances. Another example is our Australian LCP Ryan McNaught (the Brickman) working on the Australian LEGO Masters show, where building LEGO models is only part of his job as he is also supporting the show backstage (designing contests etc) and in front of the camera as a judge on the show. What does it take to become an LCP? Due to the dynamic nature of the business, we are unable to provide a check list for people who would like to become a LCP. Additionally it is impossible for us to predict and share any future plans for inviting new LCPs into the program. Current we have the below requirements looking for candidates based on his or her: Enthusiasm for the LEGO brick and building system Working business model and ability to organize and drive building projects and / or event Strong business plan and match with the need of the local LEGO office Strong collaboration skills and personal dedication to core LEGO values Professional approach towards other LEGO fans and the broader public The best tip we can give you is to find out what motivates you and brings you joy. People that can combine talent with purpose and meaning are often the best candidates. Learn more about the program and most of the LCPs in the program.
Dear all I'm thrilled to let you know that we have invited Luke Reveruzzi to join the LEGO Certified program. Luke has worked with LEGO Dubai for many years and they have a very strong and valuable collaboration, it was therefore a natural next step to invite Luke to join the LCP program. If you do not know that the LEGO Certified Program is all about please read this blog post
For the 7th time the LCP summit took place in February this time in Shanghai. It was the first time I had to plan and attend an LCP summit, so I was very excited and privileged to be heading up the summit for this group of amazing LEGO entrepreneurs. A total of 11 LCPs attended the summit mainly from the Asian region as well as Nathan Sawaya from the US and Matija from Norway. The agenda was tailored to the topics of interest which this year focused on business opportunities as a result of the revised LCP contract (a revised contract went into effect mid-January 2019). We were happy to have our internal team working with Merlin Entertainment joining the summit allowing all of us to get to know Merlin Entertainment in more detail (LEGOLAND, LEGO Discovery Centers etc). Being in one of the most vibrating and trending cities in the world I wanted the LCPs to be inspired as part of the summit. I was therefore very happy that the LCP Wei Wei planned and executed the Vertical City workshop for us in collaboration with our social responsibility team. The work shop took place in the 2nd highest tower in the world (the Shanghai Tower) on the top floor which is also the highest accessible floor in the world. So one could say that we were on top of the world. On this particular day however, it was foggy and raining and we were not able to see the beautiful Shanghai skyline. During the workshop all LCPs incl Tormod and I were helping children to build their future vertical city and each ‘sub-city’ was later assembled into a skyscraper (aka vertical city). It was really fun to be part of this creative activity and see how kids approach the creative process. The event received very strong media coverage in key media which was really good news. The following day we were all visiting the Jiaxing factory where they opened up sections for us which have previously not been opened to the public – something which was very valued by the LCPs. Meeting the talented LCPs for the first time, was a great experience and I have all the respect in the world to the LCP people in the program. They are very professional, dedicated, innovative and caring. Helene