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I think Jetro is right. LEGO Ideas is nice but lately there seems more focus on themed competitions than innovative ideas. It can take up to 2,5 years before an idea goes into review. I think this is about having a pool of talented AFOL designers and could provide a shortcut for AFOLs to have their design (or part of it) put on the market much sooner by LEGO. A good example is the space rocket (although a gift).