Jacky Chen

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About Jacky Chen

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    Market Integration Manager

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  1. Let's not be surprised by the title. It's not a mysterious announcement about the new power function or anything. Just want to make sure of that first. 😜 Okay, now we are good to go. Starting from today, fans in China are able to experience this super-duper LEGO Technic campaign delivered by LEGO China marketing in Beijing Indigo Mall (北京颐堤港). The event has a super authentic Technic by its garage-like setting. With all different components incl. history wall, design sketch, crush test (pull-back), parking lot challenge (remote control) and etc, it does make people feel like hearing the tinkering in dad's garage. Despite the obvious awesomeness already, that's still not the reason of me blogging about it on LAN. Yes, you are right. The best part of this event in my eyes is absolutely 10 AFOLs from Heroes LUG are invited to bring their GBC creations and facilitate this 7 meters long GBC project for publics. Moreover, their ambassador Kelvin Guo has surprised everyone on the site by presenting us a 1:3 size w16 engine! And it is power functioned! The event will last until 12th of August, while the AFOLs will only be there for the 1st weekend to demonstrate the GBC and interact with the public visitors. Hope you will have the chance to check that out! Kelvin Guo (aka: G_phy's w16 engine next to the LEGO Technic Bugatti) The group of Heroes LUG with their GBC modules Design Sketch Overview of the event from 2nd floor
  2. Jacky Chen

    Becoming a beacon - Japan Brickfest 2018

    Last weekend, I traveled to Kobe, Japan to participate the 4th (my 3rd) Japan Brickfest Event. The event is organized by Kansai LUG and a bunch of passionate AFOL volunteers across Asia. This year, around 300 AFOLs from 10+ different countries and regions were presented at this event, which also known as Kobe Fan Weekend. The event was growing rapidly over the past two years, kept doubling its size year by year. Also with the increasing number of international participants, it carries out great diversity in terms of theme, technique and culture. There are so many cool MOCs being showed at the event and also come with great workshops by skillful AFOLs. Let’s take a peek at some of those from the photos taken at the event. Nevertheless, I sincerely encourage you to make a visit to the event in person whenever you got the chance, it’s definitely a place you will fall in love with. (Start with a LAN ambassador summit) (a cutie spinning sushi with Brickheadz customers by Dr. Peigan) (Traditional Chinese Emperor's Palace setup by John Cheng) (fierce black dragon by Timothy Ng) (super creative rebuild by shiopon) (LEGO Designer Frédéric Roland Andre was doing Q&A after presentation) (free build at AFOL party, guess which one's mine and which one is by Mecha Master Lu Sim!) At last, allow me to thank to the great work @Edwin Knight- KLUG and KLUG has done, as well as every volunteer and builder who put an effort into this event. Japan Brickfest can’t be this great without everyone’s contribution. Keep going!
  3. Jacky Chen

    Tradition of April: Reflections

    If it wasn’t Sara calls me out, I wouldn’t realize that I haven’t been blogging for almost five months. Time really just went by when everything is on the fast lane. The plan was to blog about the HKLUG Factory Tour two weeks ago, but I believe words can never beat the happy faces on the photo. Also a quick reminder, there are still rooms for the Nov. tour, please contact your ambassador to sign up for it if you are interested. However, I decided to write up a little reflections of the past few months where a lot changes has occurred. It’s also because I happened to read our best friend Paul’s blog about Reflections exactly a year ago which turns the mood a bit nostalgia. It has not been an easy beginning in many ways for 2018, but things are starting to boil down and move into positive directions with a lot of effort from a lot of people. The new AE kicked off by an offsite summit in February, teams were getting together to pick up the scrolls of magic plans and sharpen the sword of confidence. A few weeks later, LAN embraced another 50 new communities, it created some challenges to the onboarding but thanks to the Brickmates and Support Engagers, we are making good progresses. Now, the result of the latest round of LAN NPS survey has just been presented to us, hot and fresh. We are ready to dive into your feedback, especially for the part about the local market interactions. It definitely sets a good baseline for the new Market Integration team and help us find the knot to crack. Talking about the new team, I’m super excited to have our new colleague Alyssa onboard next week which will definitely bring in stronger portfolio. At the same time, the AFOL events are happening all over the place. It’s so nice to read these guest blogs from many different ambassadors. I believe it is exactly the unstoppable passion and this life-long commitment from the AFOL community keeps us forward and motivated! Wish you and your fellow AFOLs have a nice weekend!
  4. Last weekend, from Friday to Sunday, our best friend, the LEGO designer, Jamie Berard paid his first visit to Shanghai and Beijing for a series of signing event for the upcoming Shanghai skyline set and some of the other Creator Expert sets which designed by him. Local AFOLs in those two cities were offered 30 minutes each for an exclusive Q&A session where brought them to know what’s inside of a LEGO designer’s brain. Unsurprisingly, the new Modular House became one of the most popular topics of the day. Alright, another one to the must buy list! ;p By participating both signing events and witnessing the reaction from the consumers, from kids to adults. I shared their real excitement and joy when they met with a LEGO designer in person. I heard over and over from them, “my dream is to become a LEGO designer, like you”, which is absolutely awesome to hear. From my eyes, a stronger community in China is arising. Photos attached shows the exciting AFOLs who even brought their MOCs to the event to share with Jamie! I bet they had a great time! (Cover Photo credit to Lin Ye)
  5. Hey what's up guys, This is Jacky live from Philippine, today I attended Pinoy LUG's yearly event - Bricktober. Even though It's my first time to visit this country and the AFOLs out there, it doesn't take me too long to feel the Filipino spirit and hospitality. More than 100 members from Pinoy LUG and a few from other local groups are gathered today to celebrate their 3rd year journey since became an RLUG. Displays were divided by LEGO franchises and particular themes, there's a vivid LEGO Ninjago Movie scene where the Garmadon Generals can actually be shoot away from the volcano base with real smoke and the secret ninja force hiding behind the bamboos by power functions. A huge combination of vignettes also impressed me a lot which was built by 20 members together (making their own rooms with tons of LEGO humor). Also a lot of other cool builds that I believe Leslie will share more to the LAN later. Members' kids were invited to dress up their Halloween costumes, enjoy the Brick or Treat, and most essentially be inspired by a room of awesomeness! At a game session in the afternoon, a nine-year-old boy won the grand prize of the trivia quiz challenge out of 50+ participants. And guess what, today is his birthday! It felt truly warm when a house of AFOLs started to sing the birthday song for him. And...he cried, obviously his first step to the adult world was a bit overwhelming. ;p Last but not the least, Happy Anniversary, Pinoy LUG!
  6. There aren't many chances in one's lifetime to celebrate an 85th anniversary, especially for a company. Just imagine how fortunate we are! Continuing the LEGO Global Play Day concept since last year, every LEGO office and factory in the world is using its own way to celebrate this great momentum at the same period of time. Being in Billund for two weeks for our LCE dept days, I'm lucky enough to grab the chance to experience this awesome celebration with the whole team from where everything started. Some photos to take you through some great moments that we've captured. Just like what has been said on LEGO.com:"we are 85 years old now, but one thing has stayed unchanged: play and creativity have always been close to our heart, since the early beginnings in 1932."
  7. Jacky Chen

    Let's Go Raya Event

    Happy that I've seen them in person! Love all those details. And good luck for gathering support for your LEGO Ideas project: 'Kampung House'!
  8. Jacky Chen

    RLUG member MOC

    very nice MOC, Van. I would also love to see more of your members' train MOC.
  9. Jacky Chen

    HKLUG Album

    awesome! look forward to having more from HKLUG, CK.
  10. Jacky Chen


    Oh I love this photo, seeing the elders are also visiting your project display. Great work!
  11. I hope all of you are enjoying the summer but it’s a bit tough out here. According to the Meteorology Bureau, the temperature of Shanghai has been exceeding 37 Celsius for more than 3 weeks in a row while some of these days are even reaching 41! It feels like melting when you are outside, really hope we could have a Zane to wield his ICE Ninja power to cool us down a little bit. (This is how I look like these days, lol) Talking about Ninjago, I was super excited to watch the new trailer of the LEGO Ninjago Movie brought by Warner Bros. at SDCC, again and again. And finally, we will encounter our greatest villain of the 16 realms, the unstoppable beast – the Meowthra! It was so funny and great to see that the real-life element is not missing in this movie as well. And you know in other languages, sometimes it’s hard to pick up jokes like L-loyd vs. Lloyd. But the Taiwanese transcript made it even funnier by translating the name into “Rolex” which sounds actually close enough. I really look forward to watching the full movie in the cinema, hopefully we will be lucky enough to make a pre-screen in Billund next month! Finger Crossed! Also at this year’s SDCC, a sneak peak of the opening sequence of the LEGO Ninjago Season 8 also came at a surprise. The fighting scene looks great and I love the vehicle that Master Lloyd is driving. Can’t wait to know more about the bikers and Sons of Garmadon. Back to real life, AFOLs in Hong Kong is collaborating with local LEGO sales office to run their 11th annual MOC contest at ACGHK 2017 this weekend. This theme of this year is "Build Hong Kong Amazing", thus you will see lots of impressive MOCs features the most beautiful part of this city. Don’t miss it if you happen to be in town! (Thanks to William Wong for providing the photo. Enjoy the event, guys!) One more piece of exciting news to share with the community, LCE is looking for a LCP in China. If you are interested, move to China (no, I’m kidding). Check out the LCP page on LEGO.com (URL) and learn how to submit your application. Have fun, keep cool in summer and see you on LAN! Jacky Community Manager of Asia
  12. Thank so much Jacky. I'll update my profile

  13. First off, wish all ambassadors and AFOLs from the United of States have a great 4th of July on behalf of the entire LCE team. ******************************************************************************************************************************************************************** You may need to wait for a year to watch the Guardian of the Galaxy Vol.2, but the great stories are happening everyday, everywhere in this community. So now, LCE presents, No Rest for the Wicked Vol.2 (Yeah seriously, I am just stealing the title LoL) – casting by Tanja Friberg, Jacky Chen and of course the awesome AFOL community in Asia. SCENE ONE: Japan Brickfest 2017 (Kobe Fan Weekend) “I love to see those happy kids getting inspired at AFOL events ---- @Edwin Knight- KLUG” This was the 3rd year of the Japan Brickfest since everything started back in 2015 on this small artificial island of Kobe. Edwin and his crew from Kansai LUG managed to gather about 70 AFOLs (mainly local) to display their MOCs and exchange their ideas about the LEGO hobby at that time. However, the growth speed of this event is like a rocket, the number of participants has been doubling year by year. For 2017, 270 AFOLs from 11 different countries/regions actively participated while three large halls filled up with those coolest LEGO models and its lovely builders. Despite the event itself is mainly serving the purpose of connecting AFOLs across the world, the committee always try very hard to make sure that kids can also enjoy the event by having brick pools, running kids contests and workshops. During the AFOL party, there was even a celebration for the 10th anniversary to a group of guests traveled from Thailand (T-LUG) and connected with Paredes de Coura Fan Weekend via webcam. More photos of the Japan Brickfest 2017 on flickr: https://flic.kr/s/aHskXzdBbg SCENE TWO: Continue the Tour in Asia “The MOCs of Asian AFOLs maybe smaller, but more into the details. I really love the “attitude” that reflecting from those models ---- @Tanja | LEGO” After a quick stop at LEGOLAND Japan, we flew over to South Korea, Singapore and Malaysia. Our brain constantly gives us the illusion of no idea where we are at for a few seconds. Average two days in each country, the biggest challenge for a connected trip like this is to keep up the same spirit level but fortunately meeting with AFOLs is always energetic. In South Korea, Jae Won from Brickland has organized a builder’s sharing workshop which enables us to hear how the AFOLs think behind their models in a very constructive way. In Singapore, our colleagues are kind enough to open the LEGO office to facilitate a Sing AFOL gathering where Tanja and I are able to share the story of LCE. Our final stop in Malaysia, thanks to the fantastic agenda made by LOM, we were invited into their gathering where we met with THE Lendy Tayag, the Malaysian fan designer who build the Voltron which is still under the LEGO Ideas final evaluation. Good luck with the review! More photos of the Asia Tour on flickr: (to be updated) SCENE THREE: AFOL Festival 2017, Shanghai “It feels like a dream come true after so many years ---- @Prince Jiang | Heroes Club LUG” People always say that China is too large to connect a bunch of friends from all over the country. Many of the Chinese AFOLs have never met with each other in person. Many of them were the only one in their city who called themselves “AFOL”. And many of them were even considering to give up the hobby because of the loneliness. Fortunately, the event came in and successfully brought together 60+ AFOLs from 20 different cities of China into this awesome party. Prepared for more than 8 months by Prince and his steering group in Heroes Club, the very first Shanghai AFOL Festival sailed into reality last weekend. It’s really like giving birth to a baby. No matter how painful the process was, the moment you see the true joy and gratitude from those AFOL’s face, it’s all worth. I guess that’s how Prince and his crew feel about it. More photos of Shanghai AFOL Festival 2017 on flickr: https://flic.kr/s/aHsm3ZeFPR (photo credit to JXM and Fox) Overall it was an extremely busy month but at the same time absolutely inspirational. Seeing how devoted the community can be is also pushing us to do a better job otherwise no rest for the wicked!
  14. I will be away for the AFOL Festival in Shanghai from tomorrow till next Monday. Please excuse for my absence on LAN for a few days and I will be back soon!

    1. Ana Albouy

      Ana Albouy

      Enjoy the AFOL Festival in Shanghai and greetings to everyone over there!

      Have a fantastic event!!:D

    2. Jacky Chen

      Jacky Chen

      Manually Liked! ;p

    3. Prince Jiang | Heroes Club LUG
  15. Jacky Chen


    This is absolutely awesome! Thanks for sharing all these amazing photos. And definitely look forward to your future stops in Asia. Keep up the great work!