Paul Striefler

LEGO Employee
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  1. Paul Striefler

    [Community Manager Weekly] Seasons Greetings

    Hi All, I do not have much of an update here from the US. I quickly wanted to jump on to say thank you, goodbye, and I'll be seeing you. Today is my last day with the LEGO Community Engagement team. I wanted to say thank you for a being a part of my LEGO journey and allowing me to be a part of yours the last year and half. I have been able to meet many great and talented people as well as see some incredible MOCs throughout my travels. This community is certainly very close and I hope that you all can continue to grow together. I will be moving to a new role within the LEGO Retail business and hope that our paths will cross again in the future. For now, my watch has ended. I wish you and your LUGs a Happy Holiday season and a blessed New Year! Best, Paul
  2. Paul Striefler

    Happy Thanksgiving!

    Hey All, Happy Thanksgiving from my family to yours!
  3. Paul Striefler

    [COMMUNITY MANAGER WEEKLY] Raising AFOL

    Hey Ambassadors, Happy Friday from the states! I can’t believe that we are already half way thru November. I feel like I was just enjoying the warm sun of summer. I now have the dreadful task of raking leaves and getting prepped for winter. It’s actually not that bad as this my favorite time of year. So…I was sitting on my couch the other night thinking about what to write for the blog today and was having quite a brain fart. My travels are completed for the year, LUGBULK and the Annual Support are in full swing, and I currently do not have any awesome warehouse stories to share. It was at this moment I heard the familiar sound of the swooshing of LEGO Bricks. This is not an unfamiliar sound in my home with two young boys ages 3 and 8 but it was at 10 o’clock at night. I walked up the stairs to my 8 year old Carter’s room where the noise definitely seemed to be getting louder. I opened the door to find him sitting in the middle of his room in his entire collection of LEGO, a huge pile of bricks surrounding him. I asked him what he was up to. His response was classic! “Dad, I couldn’t sleep because I was thinking about sorting.” I laughed as he told me he loves building but was getting frustrated because it would take him hours to sift thru his bin just to build something small. I see a smile on many of your faces! This is a common problem for most of us unless you are truly organized and have the dedicated space. I left his room thinking I have a true AFOL in the making on my hands! This brings me to another question. For those with small children do you let build out of your organized and sorted collection of elements or is this forbidden like Lord Business? I can’t say that I organized in this fashion at all and am not a talented MOCer like all of you. I am sure many of you have experienced this and I would love to hear your thoughts. By the way, after a day of sorting my son has built 3 or 4 MOCs and told me he wanted to display them at the next convention I attend. I’m not surprised but pretty psyched to know my son has drank the kool-aid and I will now be raising an AFOL. I hope that you all have a great weekend! Cheers and Happy Building!
  4. Hi Paul,

    because my RLFM will host and co-host at least 3 or 4 "LUG Event" during next months, I'm wondering if there is a chance to "access" to LEGO xy Event Kit, were "xy" will be "hot themes" such as LEGO Boost, LEGO Creator or LEGO Speed Champions themes.

    Is it possibile to know how can we apply for it?

    Many thanks,
    Damiano

  5. Paul Striefler

    [Community Manager Weekly] - Summer Time

    Hi All, I hope everyone is enjoying the new platform and that your summer has gotten off to a great start! It has been awhile since my last blog post. After being away at back to back to back conventions I finally have some down time before I disappear again. I am back at the office catching up and tending to most of my day to day tasks. I thought I would start by sharing a quick story. This past week started off like any other Monday except for the fact that I was paid a visit by Pepe Le Pew at my home. A momma skunk got snagged in one of our chipmunk traps. You can guess where this might be going! While trying to release this varmint I got sprayed. This provided much excitement for my family as well as a horrible stench! Note to self...let the pro's handle these situations. I thought everyone could use a chuckle event if came at my own expense. With that being said, I was hoping that this was not a sign of things to come for the week. I am happy to report that was not the case. I entered the office to a lot of buzz surrounding San Diego Comic Con that is taking place right now. As you know, the LEGO Group has a booth where we show off some new exciting products, unveil a few great models, and of course showcase some awesome exclusives. I have never attended SDCC before and wish that someday I will get my chance and be able to join in on all the excitement! I hope all of you have had a chance to follow the LEGO live feed as well as the great coverage from a few of our RLFMs. In addition to this buzz I always enjoy seeing the updates that Jan and the LEGO House share with us. There was a pic of a Technic dinosaur that absolutely blew my mind. I have never seen anything like that on such a large scale before and cannot wait to walk thru this building once completed. Although I will not be there for the Grand Opening, I will be heading back to Billund at the end of August for two weeks to work closer with my team as well as to participate in our department meetings. As one of seven team members that do not sit in the Denmark offices it is always great to be there and to get some face time with my colleagues. August again will be a pretty full month for me as I will be at Bricks By The Bay in Santa Clara the first weekend, then I am taking my family on vacation while in California, and then straight to Billund. Life moves pretty fast. If you don't stop and look around once in a while, you could miss it! - Ferris Bueller Enjoy your summer...until next time! Paul Striefler Community Manager - Americas (Photos compliments of: The Brick Fan & Brickset)
  6. Paul Striefler

    Community Manager Weekly - No Rest for the Wicked

    Hey Vincent, Thanks for your comment. I will be adding all the photos from Brickworld, BrickSlopes, and all the other events I attend to my Flickr account. Please follow me so you can view them!
  7. Paul Striefler

    Community Manager Weekly - No Rest for the Wicked

    Hi All, I apologize for the delay in getting this blog post up. June has been quite a busy month for me so far with all the different conventions taking place in the US and the launch of the new LAN platform. So, where do I start? I think I am going to move backwards…First, I want to thank you all for attending the training sessions that Signe put on. I found these to be very valuable, I loved seeing all the participation, and was happy to hear all the excitement from all of you in regards to the new features that the LAN will bring. It has been a long time coming and our team is super psyched to have this new and improved tool that will help us better communicate with all of you. At lot of hard work has gone into making this possible and I want to quickly give a shout out to Mike, Mie, Johnny, and Signe for making this happen! So, while we were rolling this platform out I was attending BrickSlopes in Utah, which is in its 4th year as a convention. The event took place in picturesque Orem on the campus of the Utah Valley University which is about 45mins from Salt Lake City. This convention is one of our smaller ones which gave me the opportunity to see all the mocs and speak to all the fans/vendors in attendance. There was also some buzz at the event because our most recent LEGO Ideas 10K member, Jacob Sadovich was in attendance showcasing his ship in the bottle moc “Leviathan” off for the first time to the fans and public. Jacob gave a good presentation to the fans on how he came up with the idea and his process that he endured to become a 10K member. It only took 48 days! I added a few pictures for all of you to enjoy as well! As I mentioned earlier I have been quite busy. The weekend before BrickSlopes I attended Brickworld Chicago for the first time and LCE had a strong presence this year as well. I was joined by Tormod, Johnny, Sara, & Kevin. We were met with over 1,000 fans that make this pilgrimage for this epic event. We even had 8 members from the Heroes Club LUG in China make the journey to display their mocs. During the private days, I held an ambassador meeting and met with about 20 or more ambassadors. We discussed some interesting topics including US Support for events as well as the LAN onboarding sessions. Sara and I also gave a presentation that covered an overall view of the community, LEGO Rebrick, and LEGO Ideas. Tormod also got in on the fun and spoke to the fans about the Traumatic Moments in the Community. This presentation was well received and offered up some humor too! Finally, Kevin showed up late and in a suit no less, to gain a perspective from the public side of things as well as to drive some marketing initiatives. While walking the event he took 3 different videos of our fans explaining their mocs. Kevin then shared these with our LEGO Social Media team for an Instagram story. These were posted on our official site and between the three of them saw 364,000 views. Brickworld was truly amazing! I saw some insane mocs and met some incredibly cool and talented people. I also endured some long nights but I can’t wait to go back again. I am home for a week and then off to Brickfete in Toronto. No rest for the wicked! Until next time…
  8. Welcome to the new LAN Ambassadors!

  9. Paul Striefler

    [Community Manager Weekly] To Infinity And Beyond

    Posted by Paul Striefler on May 26th 2017 Hi Ambassadors, Happy Friday all, I hope your all enjoying the day! I am extremely excited to wrap this week up because here in the US we have a long weekend due to the Memorial Day holiday. With that being said I would like to thank all those who serve or have served in the military and gave their lives for our freedom. Moving right along…As Jacky mentioned last week the Community Managers came together in Billund for the week to accomplish our goals in getting the ball moving for the new LAN 2.0. By now you should have all seen the posts by Signe, our experience manager in regards to the roll out plan and some new and exciting opportunities for all you ambassadors. I hope that you all will join us in this upcoming journey! Today I also bring you some more exciting news, but from LEGO Ideas. Felix Stiessen the fan designer who created the NASA Apollo Saturn V interviewed with our own LCE colleague Hasan Jensen at the LBR Store in Vienna Austria. This was a Facebook live stream seen by 55,000+ viewers and a first for a LEGO Ideas fan designer. If you have not had a chance to see the video please check it out at the following link (https://facebook.com/LEGO/videos/10154729538983403/). This awesome set will be available June 1st and will be the largest LEGO Ideas set to date. It has 1969 pieces which coincidentally is the day we landed on the moon. I can’t wait to get my hands on this one, thanks Felix! I hope everyone has a great weekend! To Infinity and Beyond… Paul StrieflerCommunity Manager - Americas
  10. Paul Striefler

    [Community Manager Weekly] Reflections

    Posted by Paul Striefler on April 28th 2017 Hey All, I can’t believe that the first four months of 2017 are already behind us! It seems like just yesterday that we were ringing in the New Year. As I reflect, a lot of fun stuff has happened… In January we on-boarded several new LUGs in each of our regions, the resurgence of the BLOG is in full effect, we saw the release of the highly anticipated LEGO Batman Movie, an excellent RLUG Workshop in Enfield took place, the global launch of the LEGO Life app came to fruition, 4 ambassadors joined us for the Annual Result, the new Shanghai Hub has opened as well as the first LEGO Certified Store, and many incredible events have taken place globally. I know the list goes on and there are so many more great things that I didn't even mention and that there will be more to come over the next few months as well as the remainder of the year. I think that this is truly amazing and what has been accomplished in just the first quarter of the year not just by the LEGO Group but also with you the fans, is very inspirational. I am not sure you can get that close-knit type of community anywhere else in the world. There has certainly been a bunch of hard work by all the different people involved and it has not come without a few bumps in the road. I think that is also what makes this community unique. We all share the same passion for this wonderful brand and hobby. I am happy to be a part of this journey and cannot wait to see what’s next! I know that LCE has some exciting things on the horizon and we hope to be sharing that information real soon. I promise you will approve! I will be travelling to BrickFair NE next weekend and am really looking forward to seeing everyone in attendance. Due to the event’s proximity to the Enfield office, many LEGO employees will be in attendance both in an official capacity as well as for fun. Even Bali Padda (new Chief Executive Officer) will be getting in on the action. He will be presenting about himself and his LEGO journey. He has also decided to bring four or five Corporate Management members with him. This certainly will be a treat as we have not had any of the higher ups join us at a US Fan Event for over 10 years. I hope you all have a wonderful weekend and happy building! Best, Paul
  11. Paul Striefler

    [Community Manager Weekly] Convention Support

    Posted by Paul Striefler on March 31st 2017 Hey All, Convention season in the US is upon us! We have had a few great conventions throughout the first couple of months of 2017 to get us started; Bricks LA, BrickFair Alabama, and BricksCascade to name a few. Over the next few months we shift into second gear with multiple conventions happening over this time. Please see the awesome list below... I thought this would be an excellent time to show you what goes on in my neck of the world in regards to the support I am offering this year to the conventions for you AFOLs in attendance. This support will help go to all the different activities that you know and love as well as for giveaways and prizes. We currently do not accept event support applications to LUGs attending a convention because we are already supporting them in some fashion. Here in the US the convention owners cannot purchase product support as you may know so I decided to help them out by sending each some goodies. I spent a few days out in our local warehouse in Enfield unboxing product and then putting it together for all the conventions that I will be supporting this year. It was really nice getting away from my desk and doing something completely different than what I do on a daily basis. It was a very large task and I got quite dirty, but with that being said the process was totally worth it and I had a ton of fun knowing that this will eventually be in the hands of many of you! My first convention that I will be participating in will be BrickFair NE in Marlborough Massachusetts which is happening in early May. I hope to see many of you throughout my travels and have highlighted the ones I will be in attendance for. Happy Building! Supported Conventions: April: BrickUniverse RaleighBrickFest Live PhillyBrickCan May: BrickFair NE [PS in attendance] June: Brickworld Chicago [PS in attendance]BrickSlopes [PS in attendance]BrickFiesta July: Brickfete [PS in attendance] August: BrickFair VirginiaBricks By The Bay [PS in attendance] September: BrickFair NJ October: BrickCon [PS in attendance] November: Cine Brique ELUAL
  12. Posted by Paul Striefler on March 3rd 2017 Happy Friday All! Today marks the seventh year in a row, the LEGO Group has been ranked in the Top 10 of the Reputation Institute annual RepTrak 100 survey and this year climbing the list to the number 2 rank! I think this is quite an amazing feat and truly is a reflection of our values, passion, and brand advocacy that not just our employees but our fans and consumers show on a daily basis for this wonderful brand. When you take a look at the top 10 list of companies that we are ranked against it is very humbling as most of these organizations are trusted, respected, and admired globally. I am happy to be a part of this journey and want to thank all of you for your support, love for your hobby and our brand! If you would like to read the article in its entirety please follow the link (https://www.lego.com/en-us/aboutus) I hope you all have a wonderful weekend! Happy Building! Best, Paul
  13. Paul Striefler

    Happy Valentine's Day

    Posted by Paul Striefler on February 15th 2017 Happy Valentine's Day to all of you from the Community Team! We hope you were able to spend it with your special someone. I dropped by my local LBR Store on my way home tonight to check out the Adult Building night which took place between 6-8pm. There were a few people building upon my arrival and store was pretty busy for a Tuesday night. The staff told me that they filled all 30 spots available and even allowed for an extra 5-6 slots. The mini build tonight was a nice little rose with 26 pieces. I enjoyed watching a few people build and the smiles it brought while doing something together! I also joined in the fun and made one for my wife. I hope you all have a Happy Valentine's Day!
  14. Paul Striefler

    [Community Manager Weekly] RLUG Enfield Workshop

    Posted by Paul Striefler on February 12th 2017 Hi All from Snowmaggedon here in Connecticut! We had about 22 inches of snowdrop Thursday night and into Friday and are currently getting another 8-10 inches today, Sunday. This has really been the first snowfall of the year for us, which is crazy considering it is the second week of February. As a skier, I am absolutely loving it and cannot wait to get on the slopes! The snow has certainly added some excitement and buzz to everyone’s lives over the past few days. In addition to all this snow hype, we also had some great things happening here in Enfield! Tanja my manager and Yun Mi our Director of Innovation and Development have been in the office this week visiting myself and the rest of our US based team. It was fantastic to have both of them here as they work out of our Billund office and we do not get to see each other very often. This also provided the perfect timing to hold our first ever RLUG Workshop. We opened the doors to 50 RLUG members on Friday to spend the day with us and discuss some important topics that we believe will bring added value and support to both the Community Team and our community. Although the snow did cancel a few of the flights into Connecticut, it did not stop everyone! We had 34 brave souls from 9 different RLUGs (QueLUG, WMLUG, NEOLUG, TexLUG, MichLUG, NELUG, ConnLUG, RLUG, and PennLUG) battle the snow and make the drive to Enfield. We started off our morning hearing from each of the LUGs in regards to the Past, Present, and Future of their clubs. This was one of my favorite parts of the day as I got to hear about some interesting initiatives as well as got a cool inside look at each group. I think there was a ton of "AHA" moments as many people around the rooms shared the same perspective but also learned something new that they can take back to their LUG. After these presentations and during our working lunch we heard from Tim Courtney about LEGO Ideas, Sara Moore about Rebrick and Tanja provided an overview of the new LEGO House opening in Billund. We then proceeded down to the company store where everyone got to do a bit of shopping. I believe most scored a bunch of goodies as far as I could tell from all the yellow LEGO shopping bags! We headed back to the auditorium for the rest of the workshop where we heard a presentation on the Support Programs and LAN 2.0. We had some interesting discussion as well as some awesome feedback. I loved this portion as well and wish we had more time for this. The day ended with a tour of the campus and catered dinner in our canteen. Our day was met with a ton of enthusiasm, which led to some great discussions, and on top of that, I got to meet some incredible people! I felt very inspired leaving this workshop and hope that we can do something like this again in the future.
  15. Paul Striefler

    LEGO KidsFest Hartford 2017

    Posted by Paul Striefler on December 14th 2016 LEGO KidsFest is a giant LEGO event held over three days and filled with fun interactive, creative, and educational activities for the whole family. Since 2009, LEGO KidsFest has made over 35 tour stops, visiting more than two dozen cities across America. Sadly, it’s the end of era and this fun filled event that started in Hartford, CT has come to an end. With that being said, what better way than to go with a bang by having its final journey be in Hartford, CT on December 2nd-4th and to an almost sold out show. There was a total of 25,574 happy attendees walking the show floor Friday thru Sunday out of a possible 27,500! This was a very bitter sweet moment for me as the mobile Brand Retail store has been very close to my heart, as I managed the store over the past 4 years before becoming a Community Manager. Over the course of the weekend, many guests were asking what’s next for LEGO events. This curiosity further supports the demand for the new era in events going forward. While we didn’t offer specific details about 2017 and beyond plans, we did offer a comforting “more to come” answer. In addition to all the LEGO activities and booths, a few members of our LCE team were in attendance as well and joined in on all the fun! Mike and Johnny assisted their DCE counterparts in LEGO Life with UX testing of the new LEGO Life functionality during this year’s KidsFest in Hartford, CT. They set up shop in the LEGO Club booth where testing focused on new account creation and physical building capabilities. Testers worked with children ranging from 6 to 11 to gather feedback on their experience while using the new functionality. Overall children responded positively to the new features. Overall, it was a truly amazing and inspiring event and a great way to kick off the holiday spirit!