Jan Beyer | LEGO

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About Jan Beyer | LEGO

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    Community Manager | Events & Programs
  1. Dear all, first of all I wish you a Happy New Year! When LEGO® House announced its first Christmas party for AFOLs, it was actually with a bit of anxiety. One could not quite know if the event would carry - a Saturday evening late in December? - in Billund? - for international AFOLs? All doubt proved unfounded. The word of the event was quickly spread and in a few days the tickets were rapidly sold. So there we are. Saturday evening on the 16th December, 70 excited adult LEGO enthusiasts from 8 different countries went to Billund to hold their first Christmas party at LEGO House. After such a great event there is no doubt -a new tradition has been founded! Andres Lehmann from Zusammengebaut.com and Michael Friedrichs from Promobricks.de were among the participants and we have been permitted to publish their review of the event: http://zusammengebaut.com/gruss-aus-dem-lego-house-in-billund-40579/ and https://www.promobricks.de/afol-julefrokost-event-im-lego-house-in-billund-bericht-und-bilder/48919 as well as a report about the new 10260 Downtown Diner that was presented by the LEGO Designer at the Christmas Party http://zusammengebaut.com/lego-downtown-diner-10260-mike-psiaki-im-interview-40629/ The evening was a lot of fun for all participants as well as us as hosts and we are looking forward to the 2018 version of this activity. All the best, Astrid Mueller, Senior Event & Tour Manager in LEGO House and Jan Beyer, Community Manager LEGO System A/S
  2. [Community Manager Weekly] LEGO Designer in Town --- Next Stop, Skyline Shanghai

    That would be very cool @Philip Jeon | Creator Magazine
  3. 2018/12/09 Pockyland Taipei get-together

    Looks really fun - I wish I could have joined!
  4. [COMMUNITY MANAGER WEEKLY] Happy 1st of December

    Dear all, I wish you all a happy 1st of December - now we go into Christmas time, things are getting a little slower, people getting a little happier, all are looking forward to Christmas and hopefully a lot of LEGO sets as gifts. I wish you and awesome pre Christmas time and hope all your wishes come true! Thanks for a great year so far!
  5. [COMMUNITY MANAGER WEEKLY] Changes ahead!

    Dear all, as you might have heard or read there are quite some changes ahead in the LCE Department due to that the LEGO Group is right now going through a process of building a smaller and less complex organization. So that is what is really a lot on my mind these days. The purpose of these changes will be to focus our efforts on where we create most value for the global AFOL community and for the LEGO Group. In our collaboration with the Recognized Communities, our focus areas in the coming years will be to further consolidate our support operations by simplifying our work processes. It also means that all dialogue and collaboration with the Recognized Communities will be moved to LAN and we will continue to develop the LAN platform so it can serve all the needs as good and convenient as possible. Doing this will significantly reduce the time that is spend on dialogue with individual groups on e-mail, phone and face to face which will be for sure missed by many, but it will ensure that more people are involved in our shared dialogue and collaboration and can be hopefully served in a good way going forward. In addition, we will even increase our focus on AFOL related events and conventions around the world that bring larger groups of AFOLs together as we believe this heavily stimulates inspiration and collaboration in the AFOL community so stay tuned on that development Over the coming months you will experience changes as we focus in on the above priorities. The extensive dialogue that my colleague Paul Striefler and I have had with many individual groups as Community Managers in Americas and Europe/Pacific/ROW will gradually shift to LAN. Paul’s position as Community Manager for Americas has unfortunately been made redundant and Paul moves to a new position in LEGO Brand Retail in December. Paul has done an excellent job as Community Manager for Americas and a fantastic team mate and he will for sure take his Community experience with him in to his new position. My focus moves to collaboration with and support of the above-mentioned events and conventions globally and I continue to be the link between the LEGO House and the AFOL Community. So I will be for sure still in touch with many AFOL now with a global but more task limited focus instead of the Community Manager for a geografic region. My colleagues Ana, Kim and Jacky will proceed with so far most likely only slightly changes to their areas of responsibility, tasks and daily work. It has been a huge pleasure and always very exciting, extremely fun and highly inspiring to work with the AFOL community over the past 13 years with responsibility for different regions and I will for sure be still somehow part of this adventure. I like to express my deepest thanks to all the AFOLs I have met in all these years for a great time and good cooperation and looking forward to many good things to come. So long folks! Stay tuned!
  6. I hope many of you join this cool competition! Check it out! What would you build from an endless supply of LEGO bricks? We’ve had entries ranging from a treehouse to a full size unicorn, and even a portal to a LEGO universe. Winners of the contest will get a full expense paid trip to the LEGO House and enjoy it all to themselves for a whole night. They will sleep in a dream LEGO bedroom under a giant LEGO waterfall and create their winning entry with the skillful support of the host, Jamie Berard, one of the finest Master Builders in the world and a true expert of the brick. Enter your idea here: https://www.airbnb.com/night-at/lego-house/ Watch the video: https://www.youtube.com/watch?v=RJca_CD2lsU&t=6s
  7. [COMMUNITY MANAGER WEEKLY] Building time

    Hi all, the days are getting colder, it gets dark very early (basically you get to work in the dark and come back home in the dark) and the year is coming slowly to the end so it is time to spend a lot of time on building LEGO Sets. So I started to get the sets I wanted to build but had no time to do so until now so first one was the new LEGO House Set, lately the Saturn 5 rocket and now I am working on the Winter Village Station. It is a lot of fun but it takes now a little longer as my 3 year old son is so much into LEGO building now that he always wants to help. That is really great. Next on my list will be the Old Fisihing Store and Ninjago City (need to see where to place that one as I run out of space in my LEGO room). At work I spend a lot of time on planning cool AFOL related activities with my LEGO House colleagues as well as slowly start to wrap up the passing year and start out plannung for the upcoming year so there will be hopefully a smooth transition and new great things to come for the AFOL Community and the LEGO Group. Have a great weekend and keep on building!
  8. A night @ the LEGO House

    Dear all, I am happy to announce a pretty cool competition the LEGO House is running together with AirBnB and the prize is a night at the LEGO House. I think this is a pretty cool thing for AFOLs so feel free to participate and share. You can find all information in the attached file and using this link https://www.airbnb.dk/night-at/lego-house. Good luck! Night @ LEGO House Press Release ENG.docx
  9. [Community Manager Weekly] The aftermath

    It is still me Martin. So keep them coming. Thanks
  10. [Community Manager Weekly] The aftermath

    Dear all, now the LEGO House AFOL opening as well as the LEGO House Grand Opening are well done and all seems to be very happy about this. Daily operations kick in, I still spend some time to clear up and finish the last duties together with the AFOL exhibitors and LEGO House colleagues so all is in place as promised. But of course planning for future AFOL related activities in the LEGO House have already begun - so stay tuned. Also the Skærbæk Fan Weekend 2017 is not completely forgotten - still looking through great pictures (also to check what I not have managed to see even though being there the whole weekend) and also sorting and answering the last to do emails from that weekend. This years SFW was really the biggest we ever have experienced (it has for sure pushed the organisation to the boundaries) and I even in my wildest dreams never could imagine - over 700!!! participants, over 500!!! MOCs, over 70!!! Ambassadors, over 35!!! countries represented - superlatives I never expected when I started this event as the first tiny LEGO Fan Weekend 13 years ago. I am so grateful but also very humble and I want to thank all who put their efforts in to make this event happen so many AFOLs (including myself) enjoy so much! We only can do this as a team - we are nothing alone! So now back to daily work, planing new activites and being ready for the challenges and changes to come. Oh, one last thing - Kim finally convinced me to be active on Instagram (as he puts it "the new Facebook") so go there and see my pictures if you like (Jan Beyer / janb3101) Have a great rest of your week and stay strong!
  11. [Community Manager Weekly] LEGO House AFOL Opening and Skærbæk Fan Weekend

    It was a true pleasure to have you all around! I am so happy you enjoyed and thank you so much for visiting!
  12. Hi all, today we had around 600 AFOLs (including over 80 Ambassadors) from almost 40 different countries participating the LEGO House AFOL Opening - it was really a blast. It went really smooth and was an amazing experience for all AFOLs as well as the LEGO House Staff, Kjeld Kirk Kristiansen, Jørgen Vig Knudstorp, Bali Padda, the DCE Leadership Team as well as all LCE team members present. We had all such a great time and I got plenty of very positive comments and saw plenty of very happy faces so it was a true mindblowing experience. Now most of the AFOLs and even some more (yes, you read right - there are over 700! registered participants) enjoy the Skærbæk Fan Weekend here in Denmark and will turn this into the most international AFOL driven event worldwide. So I wish us all here present a great weekend of LEGO brick fun and all others a great weekend and hope you are able to join in the future!
  13. Do your community members have great ideas for a “gift with purchase"-set?

    Thanks for your input guys - please wait until we have the setup in the LAN ready for you comments and suggestions as mentioned in the blog post.
  14. Dear all, I got this message from my department colleagues: "Exciting news for all members of registered LEGO fan communities: Next week we will share brief on the LAN Forum asking LAN Ambassadors to involve their community members in the idea generation for a "gift with purchase"-set (GWP)*. We hope that all registered LEGO communities will contribute with ideas and forward their ideas to their LAN ambassador in a prioritized list. Stay tuned for more information on the LAN Forum next week and start noting your ideas down today. If you are a registered community member ask your LAN Ambassador for more information about this initiative. The deadline for submitting the prioritized list of ideas is November 1st 2017. There might be questions linked to this blog post and the brief, i.e.: "will some ideas be turned into an actual product?" The answer is that the ideas are inspirational allowing LEGO Group to understand what fans believe is a great GWP set. Please look out for the topic on LAN next week and ask your questions there. Note that we will not be collecting ideas posted in the comments of this blog post, so please follow the directions in the topic on the LAN forum posted next week. *A “gift with purchase”-set is as the name indicates a set which is given to people who purchase a specific LEGO offer. " Thanks so much for you interest and your participantion is very much appreciated. Jan
  15. Today we concluded our first week of team meeting (it is great to have Paul and Jacky in Billund) with participating in the AFOL test visit @ the LEGO House. Over 200 AFOLs from 8 different countries visited the LEGO House to give the staff an experience how AFOLs act and react as well as experience the LEGO House. It was a truely great activity and all sides were very happy and had a lot of fun. I am so excited to get to the AFOL opening in September with over 600 AFOLs - it will be so much fun! I hope to welcome many of you to the opening or in the time to come in the LEGO House - an exceptional LEGO Brand experience!