Kim Thomsen | LEGO

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About Kim Thomsen | LEGO

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    Community Manager | LAN

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  1. So it's 2018 and we're already 2 weeks in

    So 2018 has arrived and we're already 2 full weeks in from when the Christmas Holidays were over and everything booted up again. Luckily my computer was fine - it seems I always fail to update my password prior to a down period and then it doesn't work when I fire up "ye olde steamie dell". But not this year - could this be a sign of things to come? Anyways, you all probably recall the somewhat mad dash to get everything out and ready for 2018 - we made it, but it comes with a cost. Every action has a reaction and it was indeed hard for us to announce the tiered system in the new Recognized LEGO Fan Community Program as well as the updates and changes to our Support Programs and at the same time revoke close to 40 communities' recognition. That took its tolls on both the community and us. My sincere hope is that, after a good and relaxing holidays with our loved ones, we can rebuild any broken trust between us and the community and then continue on the amazing journey we are all part of. We have so many ideas and thoughts on what we would like to achieve together with our most dedicated fans and we're super thrilled to see more than 100 applications for recognition from new and returning communities. The best part of December was for me seeing, that despite all the tough announcements and changes, the community still appreciates us and our efforts. It's comforting to learn that while you're reducing and sending out hard messages, you - the amazing fans - know that it's part of the game and life itself. Sometimes awesome opportunities arise and sometimes we have to cut back or change things temporarily or permanently. And what convinced me was partly the superprofessional communication on LAN with the ambassadors but also all the Christmas Cards and local specialties showing up in the mail. We sometimes forget how important these tings are and how much they mean. In this modern time of digitization, it is easy to forget the joy of getting something real in your hands with a hand written signature and personal message. This is also why we take the time and resources to send out a small thank you gift for all ambassadors during Christmas - just to let them know that we appreciate their efforts and hard work. We know and we care - and feeling that you think the same towards us is simply mind blowing! Thank You and as a dear colleague of mine once said - and it must be true since it's still stored in my memory: "We're fans of the LEGO fans". I've added the Christmas Cards I got during December and when I returned to office. Not to brag... well actually it is! Look World, look how awesome our fans are!
  2. [Community Manager Weekly] Yaay! It's Friday

    It's Friday and the weekend is at hand! The past weeks have been a lot about launching the next round of the LUGBULK Program and Ana's been very busy indeed in getting everything ready for the Recognized Communities and their members to sign up. The LUGBULK 2018 topic inside the LEGO Ambassador Network are already red hot with information and questions on everything LUGBULK. At the same time, we've kicked off the Annual Activity Report which requires the Recognized Community to feedback all their activities in 2017. So far a little more than 30 have already submitted their reports - there's still time, the deadline is not just yet. if You have any questions on what the Annual Activity Report or LUGBULK is, I suggest you reach out to the LAN Ambassador for your Recognized Community. Autumn is getting closer and the weather has certainly made sure we're all aware of that. Temperature has dropped a bit (despite it almost being impossible from this year's low in summer degrees and plenty of rain) and the rain has been quite intense. I hope the red/orange/yellow colored Autumn with bright skies comes soon as I do prefer that to greyness and rainshowers. This week also saw the official announcement of the next LEGO Ideas set - the Women of NASA.I'm certainly getting one - are you?
  3. [COMMUNITY MANAGER WEEKLY] Well Hello Q4

    @Rob Hendrix | ArkLUG Yes I believe we will. Once I am done updating the report tool, I will post it on LAN with an overview of the questions in it.
  4. [COMMUNITY MANAGER WEEKLY] Well Hello Q4

    So it's October and the weather is playing its usual game with us. You get outside and it's warm and sunny - the you take off your jacket and it's raining "Cats & Dogs". So there's no chance to dress properly - you're either cold or sweating. Can it please be Winter soon? Anyway, we're moving steadily ahead into the Fourth Quarter and closer to the end of the year and that means preparing LUGBULK and the Annual Activity Report Survey Tool. We're also, as mentioned at the Skærbæk Fan Weekend, looking into a New Engagement Model which has been well received so far by the LAN Ambassadors. Not that anything is set in stone at this point as we're still taking input and suggestions outside and inside the Community Team. We'll let the LAN Ambassadors know as soon as we're ready and then they let the rest of you know. I am confident it will make sense to all of us once we get started - that's at least the vibe I've been getting in my talks with the Recognized LEGO Fan Media both at the Skærbæk Fan Weekend and at the RLFM Meet & Greet in Enfield last month. Good ol' Q4, there's nothing quite like working your way through a survey setup trying to ensure that everyone will understand and be able to fill out the data without losing their mind or giving up in the process. Good thing I just had the RLFM Meet & Greet Day plus the Skærbæk Fan Weekend to energize me for several days of just tapping away at the keyboard. At least the sun has come out and burned away some of the rainy clouds which dominated the entire morning. It seems we won't have any major changes to the rules on our various Support Programs this year. We are rewriting them to make it simpler and less complex to read (and hopefully understand) the rules and requirements. We then hope to have all the clarification and discussions in the proper forums on the LEGO Ambassador Network instead of all of you trying to decipher complex rules lingo by yourself. At the same time there's plenty of awesome discussions and topics in the LEGO Ambassador Network where the ambassadors are asking, talking and discussing topics related to the AFOL Community. If you want to know more, you should ask your ambassador about it! Perhaps some of the discussions in here could do well with input from you through your LAN Ambassador and it might even be good for your community to discuss these topics in a LUG or Fan Media setting?
  5. [Community Manager Weekly] LEGO House AFOL Opening and Skærbæk Fan Weekend

    It certainly was and Thank You for coming over to see the LEGO House.
  6. So today we had the pleasure of getting a visit at LEGO HQ in Enfield, Conneticut, USA from 12 North American and Global Recognized LEGO Fan Media. On August 17th I could finally send out the invitations for the first ever Recognized LEGO Fan Media Meet & Greet Day in Enfield. I was surprised to see that 12 of the invited Fan Media accepted the invite despite the short notice and having to carve out time from their real life schedule and jobs - I was not expecting that, but it happened and I am really grateful for that. Thank You for taking the time and for making this a day to remember for me and certainly also for my marketing colleagues from LEGO Systems Inc. in Enfield who participated. 16 representatives showed up and gave presentations to each other, the LEGO Community Engagement department and the invited LEGO colleagues from LEGO Systems Inc. The day provided great opportunity to network between the RLFM and to provide loads of great input and feedback which I will make sure to bring back with me to Billund and bring to future discussions on improving our support structure and cooperation with the Recognized LEGO Fan Media. The day also marked my final day in our Enfield office for this time. Hopefully I'll be able to make the trip again next year and perhaps I might even be able to persuade the right people to do another RLFM Meet & Greet if that happens. Again, Thank You all for coming - I feel blessed to have been given this opportunity to finally meet those of you with whom I've only been communicating and talking through e-mails and the occasional phone call. Pictures courtesy of Paul Striefler.
  7. [Community Manager Weekly] - Celebrating 85 yrs of Play

    We don't mind illegal building techniques as long as they don't go into sets. Well unless we can sneak them in there as Easter Eggs
  8. Another Monday, another day!

    Another Monday, another day working for the best company in the world (in my humble opinion at least). So despite it being Monday morning and yes, it is gray and rainy here in Denmark, I feel fantastic. We're getting ready for another one of those weeks where all the Community Managers are in one place. It's the best times as we get to discuss face to face instead of via dubious videocalls and drop-out phone calls. We will be discussing and evaluating all our support programs and structures as we usually do once per year. We constantly strive to support and engage with the AFOL Community the best we can and that requires lots and loads of talks and evaluations. It seems that the world is spinning faster every day and new initiatves and trends keep us on our toes. What we did last year might not create any real value to us nor the AFOL Community this year or next year. So we do these talks and evaluations as often as possible - challenging everything from phone calls to LUGBULK to ensure that we do (what we believe to be) the right thing as often as possible. An no, I do not believe LUGBULK is going away, but it is very refreshing to discuss questions such as "What would happen if we shut down LUGBULK?" Once we're done with this week of Community Manager meetings, we head into next week gathering the entire LEGO Community Engagement department here in Billund - which will allow our team to be complete as Sara is the only non-Community Manager from our team seated outside of BIllund. I am really looking forward to having the entire team and also the entire department in one place. Just before I left for the weekend this Friday, I had the esteemed honor of taking all the fan designers from the LEGO Remake project on a factory tour at Kornmarken. It was magic finally getting to meet all these great guys in real life. We've spend so much time communicating back and forth on LEGO Remake and now, all of the sudden, we all meet and I got to say "Thank You!" for real instead of via e-mail. I'd like to extend a special thank you to Nathan (Rebrickable) for all the work and engagement he put in when we approached him with the idea of the LEGO Remake project. , He was instrumental in setting up communication and in identifying the fan designers for the LEGO Remake project. Thank You guys - you're amazing and I hope we can call on you and your community again whenever opportunities arise!
  9. [Community Manager Weekly] Back on the job

    Long vacations? You'd be more than welcome over here - we have plenty of vacation time for everyone
  10. [Community Manager Weekly] Back on the job

    So Summer Vacation is over for me and I am back in office desperately trying to catch up with the 100's of e-mails which have found their way to my inbox while I was away. It's been a hectic first week, first I had to get up to speed on the recent leak of LEGO Star Wars The Last Jedi leak. Then I send out the offers to review the LEGO Ideas Old Fishing Store and the LEGO NINJAGO D2C set - Ninjago City. Later this month, all the community managers will assemble in Billund again to discuss the support for 2018 - it is that time again as it is once every year. I really look forward to discussing face to face with my team colleagues and to continue polishing and improving our support to fit the needs of the community as much as possible. Once the week with the community managers is done, we will have a department meeting - which is going to be awesome. Having the entire department in one place and being able to have a discussion uninterrupted by network fallouts or bad microphones is going to be a bliss. I am also planning my September trip to the US and hopefully I will be able to plan a day for the Americas based RLFMs to come to Enfield and meet with me and my colleagues from marketing there. The plan is to send out invitations this week - but as you know plans are great until they are no longer valid. It's a pleasure to come back, sit down and log in to the LEGO Ambassador Network to discover that, despite it being summer vacation, there's plenty of discussions and activity going on in here. I am looking forward to read through the 100+ notifications I have on new topics and comments! Happy to be back and please allow me a few days to get back up to speed
  11. It's great to see you in LAN 2.0, Kim! :)

    1. Kim Thomsen | LEGO

      Kim Thomsen | LEGO

      You too - this is going to be a fantastic new home for all of us

  12. Lovely F1 Racer you have there - a true classic

     

  13. Fantastic picture Timothy!

    It's all about the hearts and minds.

     

    1. Timothy Nolan | LUGVegas

      Timothy Nolan | LUGVegas

      Thank you for the comment. This picture was taken during a program I taught that showed how to make the heart using 1x2 bricks. This specific heart incorporated 14 smaller hearts, each made from 12 trans-clear 1x2 bricks as 'Windows Into My Heart'.

    2. Kim Thomsen | LEGO

      Kim Thomsen | LEGO

      That makes it even more special

  14. The LEGO Ambassador Network 2.0 goes live!

    The LEGO Ambassador Network 2.0 platform officially launched on this day in 2017.