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Kari Vinther

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About Kari Vinther

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    Lead User Lab

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  1. @Brickthus Not at all. This is also what the team is here to help with.
  2. Finally! Mr. IT solved my log-in issue and I'm now available to answer some of the questions and comments. It's great to hear about some of the areas you would find beneficial for us to explore. First, I would like to emphasize that this starts as a two-year pilot where we will explore the process around working with lead users in more systematical and co-creation. We will focus on more radical innovation seen from a LEGO® perspective. We will build insights, understand the best way to work with Lead Users, understand AFOLs needs, support and endorse selected lead users and much more. Lead users are people that see a problem and then they try to fix it by making a prototype, launch something into the market etc. They are problem solvers and invest a lot of time and effort into making the idea come alive. We see a lot of fantastic new innovation evolving around the LEGO® brand. It’s amazing to see Lead users build marketplaces, subscription models, technology, digital building, personalization assets and much much more. How can we learn and ideate around that together in the future? That’s what lead user lab is here to explore. A team is being onboarded in August and from there we will start to look at some of the established ideas and creations out there. I’m sorry that I’m not able to share concrete lead user opportunities at the moment. More to come. I’ll get back to you with more information and will also introduce the team once they are onboarded in August. Talk soon😀
  3. The Lead User Lab will aim to capture new-to-the-company ideas, evaluate their potential and bring them to life in new ways. Planned to start in August, the Lead User Lab pilot project sets out to build a unique innovation model for the LEGO Group, capturing, evaluating and nurturing ideas from the brilliant and creative minds of LEGO fans and Lead Users among adult LEGO users. Co-creating these future innovations will set the ground for developing investigate new opportunity areas which might include complementary add-ons to the LEGO building system, digital experiences and even marketplaces, imagined by the Lead Users, and brought to scale by the LEGO Group. Kari Vinther Nielsen, Head of Lead User Lab at the LEGO Group said: “Innovation is often something you don’t know you need. Lead Users often create this future – they react to trends and come up with ingenious solutions to problems we perhaps didn’t even know we had! We want to capture this brilliance and ingenuity of Lead Users in a systematic way, explore the high potential ideas and co-create to expand the LEGO idea in ways we haven’t yet imagined.” The Lead User Lab will focus on breakthrough ideas on a wide spectrum of future application ranging from new experiences, services, channels and audiences, while keeping the Lead User front and center. What’s a Lead User? Lead Users are at the starting edge of future market and consumer trends – they experience latent needs that often haven’t been crystalized yet and tailor innovative solutions that are well ahead of the market. The LEGO Group currently benefits from AFOLs’ (Adult Fans of LEGO) amazing talents in many ways. Whether as loyal consumers of LEGO products and experiences, as highly creative producers of content, experiences and many other LEGO knowledge areas, or as amazing brand advocates – and some of them can turn out to be the future Lead Users. Over a third of AFOLs self-report that they have developed a LEGO related innovation – with Lead User Lab, we will explore a unique opportunity to get closer to the breakthrough ideas pipeline, capture the best and turn them into reality together with Lead Users. How will it work? The Lead User Lab will take in ideas on two simultaneous fronts. A dedicated innovation portal will be launched, where all potential Lead User candidates can submit their radical innovation ideas and keep track of the intake and evaluation process done by the LEGO Group. Simultaneously, the Lead User Lab team will also approach various existing Lead Users who are extremely motivated in finding ingenious solutions to a LEGO related need, and who have developed a prototype, solution, or have an established business, and are eager to co-create on taking their idea to the next level. If you already have a breakthrough idea, we encourage you to keep an eye out for the Lead User Lab innovation portal launch. And if you can’t wait, please send us a note to kvn@lego.com Please expect a delay in getting an answer. The LUL team will not be onboard until August The lead user Lab is planned as a two-year pilot and the LEGO group will ongoingly evaluate the potential of scaling this initiative.
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