This topic came up before when some Ambassadors seemed surprised and/or overwhelmed at the job. I had posted this in another Thread back in January, when the (2) Ambassador idea was discussed back then. I feel like TLG sets pretty clear expectations before they onboard a Group, but individuals don't even bother to assess their responsibilities and 'click' to sign on. And if a Group does get "off-boarded," it's not the end of the world. Regroup. Maybe your organization doesn't need the recognition and responsibilities and reporting requirements to achieve your Group's goals. That is a dialogue every Group should revisit once in a while.
But, I'll include this information for individuals who may not recall:
When our Group was accepted into the LUG, we received a very detailed message from TLG about selecting only a single person to be a representative on the LAN
It will be important to discuss with your community how to best select your ambassador.
Requirements of an Ambassador:
Fluent in written and spoken English
Minimum 18 years old
Understands the LEGO Brand Values
Individual principles are in line with the LEGO Brand Values
Participate on the LAN multiple times per week
Acceptance of being a public person.
At no point will a member of the AFOL Engagement department or the LEGO Group appoint a specific person from a community to become the ambassador.
It would be difficult to know who the ambassador should be, prior to knowing the expectations for the role.
For this reason, the individual who submits the form to gain their community recognition is not automatically the ambassador either.
Choosing the right ambassador is an important step to ensuring a strong and stable relationship between the Recognized Community and the LEGO Group.
It is a time-consuming task to be the Ambassador and therefore we do not recommend putting the ambassadorial task on top of other key functions within the community.
Being, for example, both Chairperson and Ambassador can easily be too much, and we have also seen that distributing the key community functions on as many community members as possible create great transparency and member satisfaction.
The Ambassadors of the Recognized Communities are viewed as public persons by the LEGO Group, meaning that they are expected to accept a certain level of public disposure.
They are not expected to act as the Recognized Community’s spokesperson as that is for the Recognized Community to decide.
In most cases the LEGO Group will refer any outreach from within the company to the Ambassador and any 3rd party outreach is directed to the contact information in the Community Profile on LAN.
It is expected that since the LAN is public, most media will ask for the Ambassador when engaging the Recognized Community at events or similar.
It is therefore expected that the Ambassador is prepared to meet media at an event and speak on behalf of the Recognized Community he/she represents and answer questions related to the LEGO Ambassador Network and being part of it.
As the Ambassador function is viewed as a public person by the LEGO Group, it is expected that the Ambassador in his/her function accepts that his/her name and/or picture may be shared in media by the LEGO Group for example in relation to an activity driven by the LEGO Group such as, but not limited to; workshops, visits, conventions, events and other activities where the LEGO Group’s employees may meet and engage with an Ambassador.
To be the single point of contact between the LEGO Group and the Recognized Community he/she represents.
Brings topics raised in the community to the LAN for the benefit of other Ambassadors and Recognized Communities.
Share information from the LAN to the Recognized Community she/he represents.
To ensure that all formal requirements related to reporting, sign ups, etc. are met.
To actively engage and participate on the LAN.
To distribute and participate in surveys that are generated by the LEGO Group.
To keep the LAN Engagement Team updated on any changes in the Recognized Community, be it address changes, change in Ambassador, structure, inability to meet requirements or other relevant information.
The Ambassadorial role is public, and the ambassador must accept having name and picture shared when participating in community activities where media is present.