The ambition of being recognized by The LEGO Group is often a goal that many communities hope to one day achieve. Being officially recognized means that we see your community’s value within the hobby as both fans and ambassadors for the brand. Recognition for a community is also a testament of your place within your local area where we often see a behavior of stewardship, charity outreaches, creativity and knowledge sharing.
Many factors were considered during the quarterly review. We considered the current pandemic but also the activity/participation level of the ambassador and community they represent prior to the pandemic. It is normal for any club to ebb and flow over time and at times the responsibilities required to maintain recognition are no longer maintained. When this happens, recognition is revoked for a minimum of one year.
During our quarterly review of recognized communities, it was determined for various reasons that a handful of communities have needed to be off-boarded and the ambassadors of these communities have now been made aware.
You might be reading this as a member of a recently off-boarded community and have a variety of questions and concerns. It is first important to remember that recognition in no way takes away from you as a builder or a fan. Fans and their unrecognized community still have a place locally as well as in the greater fandom.
If you are reading this as a member of a recognized community and you have any issues or concerns about your community’s status, please talk with your ambassador. Your ambassador can likely ease any of your concerns.
What happens next to recently off-boarded communities:
Please remember that an off-boarded community cannot reapply for exactly one year. After one year, an application can be submitted for review again. It will be important for a recently off-boarded community to discuss the reason behind their off-boarding and take appropriate action to address any possible concerns prior to reapplying. Here are direct links to the application and the Rules and Guidelines.
As mentioned earlier in this message, recognition can be a goal for many communities and losing recognition can be an emotional or challenging time for both the community that has been off-boarded and for the ambassador. Please be considerate during this time and please respect these impacted parties.
AFOL Engagement Team
Edited by Jordan Paxton