LEGO KidsFest Hartford 2017

Posted by Paul Striefler on December 14th 2016

LEGO KidsFest is a giant LEGO event held over three days and filled with fun interactive, creative, and educational activities for the whole family. Since 2009, LEGO KidsFest has made over 35 tour stops, visiting more than two dozen cities across America.

Sadly, it’s the end of era and this fun filled event that started in Hartford, CT has come to an end. With that being said, what better way than to go with a bang by having its final journey be in Hartford, CT on December 2nd-4th and to an almost sold out show. There was a total of 25,574 happy attendees walking the show floor Friday thru Sunday out of a possible 27,500!         

This was a very bitter sweet moment for me as the mobile Brand Retail store has been very close to my heart, as I managed the store over the past 4 years before becoming a Community Manager. Over the course of the weekend, many guests were asking what’s next for LEGO events. This curiosity further supports the demand for the new era in events going forward.  While we didn’t offer specific details about 2017 and beyond plans, we did offer a comforting “more to come” answer.  

In addition to all the LEGO activities and booths, a few members of our LCE team were in attendance as well and joined in on all the fun! Mike and Johnny assisted their DCE counterparts in LEGO Life with UX testing of the new LEGO Life functionality during this year’s KidsFest in Hartford, CT. They set up shop in the LEGO Club booth where testing focused on new account creation and physical building capabilities. Testers worked with children ranging from 6 to 11 to gather feedback on their experience while using the new functionality. Overall children responded positively to the new features.

Overall, it was a truly amazing and inspiring event and a great way to kick off the holiday spirit!