• Do your community members have great ideas for a “gift with purchase"-set?


    Jan Beyer | LEGO

    Dear all, I got this message from my department colleagues:

     

    "Exciting news for all members of registered LEGO fan communities: Next week we will share brief on the LAN Forum asking LAN Ambassadors to involve their community members in the idea generation for a "gift with purchase"-set (GWP)*.

     

    We hope that all registered LEGO communities will contribute with ideas and forward their ideas to their LAN ambassador in a prioritized list. Stay tuned for more information on the LAN Forum next week and start noting your ideas down today. If you are a registered community member ask your LAN Ambassador for more information about this initiative.

     

    The deadline for submitting the prioritized list of ideas is November 1st 2017.

     

    There might be questions linked to this blog post and the brief, i.e.: "will some ideas be turned into an actual product?" The answer is that the ideas are inspirational allowing LEGO Group to understand what fans believe is a great GWP set. Please look out for the topic on LAN next week and ask your questions there.

     

    Note that we will not be collecting ideas posted in the comments of this blog post, so please follow the directions in the topic on the LAN forum posted next week.

     

    *A “gift with purchase”-set is as the name indicates a set which is given to people who purchase a specific LEGO offer. "

     

    Thanks so much for you interest and your participantion is very much appreciated.

     

    Jan

     

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    This is coming from my longtime experience with S@H, not from a community, but I'm always very fond of the Star Wars polybag mini sets. I have very much enjoyed the 30497 First Order Heavy Assault Walker set being added to a S@H order recently, in fact it was what prompted me to place an order. Since I own a number of these sets on a display (e.g. 30277, 30278 and 30279), it was very tempting to add the Walker to my collection. I think this is what makes the SW mini sets stand out as GWP sets: it's difficult to stop with just one. I now own eight of these, all displayed on a shelf (they take very little display space: another advantage) and I'm sure I will be tempted to get another when it's offered as a GWP set. They're so recognizable and poseable despite their size!

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    We look forward to helping out with this bit of info gathering. The GWPs are almost always sought after items. Thanks for including the rest of the LUG. I think it gives our members a greater sense of community when they believe that their opinions are valued. 

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    Thanks for your input guys - please wait until we have the setup in the LAN ready for you comments and suggestions as mentioned in the blog post.

     

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    I'm not recognized (yet!), so I can't see the posts or offer up any input. I've still posted about it to see what my followers have to say. I just wanted to say I think this is a great idea! There are times when the GWP does influence my timing of purchasing sets, and it is great that LEGO goes beyond a conference room for ideas. So, thank you!

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    Exclusive Minifigures are ALWAYS awesome.

    Parts sets, (polybags etc) are nice in that they're bonus lego, but that don't have that feel of 'exclusive' lure that a special minifig does; but they're just parts, and I can get parts elsewhere. Exclusive minifigs though? That's going to get our attention. Particularly if it's attached to a licensed line. (For instance I'm sure I'm not the only one that will get Joker's manor only for the sweet disco suits) And it's probably worth dropping a reminder about how popular previous minifig GWP, such as the Plastic Man and Martian Manhunter exclusives, ran out when they were offered.

    I guess the reason is simple, most of the AFOLs I know wait for sales and discounts. Where I live there is always at least one major retailer offering such discounts. There really isn't any compelling reason for any of us to buy direct unless there is an exclusive, or an awesome GWP. But a great GWP? Yeah, you better believe I went out of my way to get a '66 batcave direct, and soley because I wanted a Mr Freeze Polybag as well (As did anyone else I know who owns that Batcave)

    But, to be more specific, I'd like to see variants of the San Diego Comic-Con exclusives made available as GWP. Every year those exclusives are announced; and every year there's outcry about how unobtainable they are. Well, a lot of that is simply because those figures haven't been released at all as regular minifigures. So, how about a variant of some of the SDCC minifigs also offered as GWP? I get that Howard the Duck might not be appropriate, but how about Jean Grey? Shazam?

    Or stretching a little further, minifigures we haven't seen yet, '66 Batgirl & Egghead? Lizard (the Spiderman foe)? And there's no shortage of fan fave characters from other IPs we haven't seen yet.

    Or, alternatively, fun suit characters that aren't from a specific IP, but linked to a holiday such as Halloween? Or a fun suit character similar to the collectable series?

    And, yeah, all of that is just a long way of saying Minifigures. That's what gets me, and the people I know, to buy straight from S@H, or a specific retailer. That's what makes a great GWP. Beautiful, exclusive minifigs.



     

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