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  • [Community Manager Weekly] Spring is here and so is the Annual Result

    Kim Ellekjær Thomsen


    Hi everybody, it's Friday, spring is here and this week The LEGO Group announced the Annual Result for 2016.

    Outside the sun is shining and you can really sense spring is here. Well it did rain quite a bit yesterday, but still. Winter is gone (or coming soon on HBO) and everything is moving in the right direction.

    The result is not as important as the fact that 4 ambassadors took the time and trip to Billund to join the press conference and meet with me. Well actually more ambassadors made the trip as Henry from Klemmbaussteinlyrik, Andres from Zusammengebaut and Michael from Promobricks were all here as well as regular press in agreement with their market.

    So it was quite the gathering and we were fortunate enough to cross paths several times during the day.

    The 4 ambassadors travelling here for the LCE driven part of the Annual Result were; Gary Davis (The Brickish Association), Francesco Spreafico (ItLUG), Sophie Deprez (LCC) and Lesilie Araujo (PinoyLUG).

    We met before 9 and talked while we waited for the press conference. As Bali passed we managed to get a quick greet with him before he had to rush of to prepare his part of the press conference - he did promise to meet us afterwards for a quick talk and some pictures.

    Then the press conference started at 10 o'clock and 30 minutes later it was all over.For those who missed the live stream, you can watch the recording here

    But that was also when our program really kicked off - we rushed to the first floor for the 10 minutes session we had with Bali which was awesome. Bali was truly impressed that the ambassadors had taken time to come to Billund and even travel for up to 17 hours as Leslie had to do so. 

    We took some great pictures with Leslie's supercamera and I hope he will share them with the rest of you.

    Then we went back to the press conference area and spend half an hour or so talking to the designers from Boost, Technic, Friends and the LEGO Life team present there.

    We then did a tour of Kornmarken factory and returned for catering lunch before getting tour of the LEGO House with Jesper Vilstrup (the LEGO House director). I've never been in the LEGO House and I really enjoyed it - which I am certain the ambassadors did as well.

    Once the tour was over, we still had a little while before going seperate ways and we made good use of it by checking out Memory Lane in the basement of the LEGO Idea House and a quick visit to the employee store.

    It was an amazing day and for me it was full of good talks with the ambassadors and being reassured that what we do and achieve in cooperation with the community is beyond fantastic.

    Thank you for coming, thank you for being awesome and thank you for being honest.

    As a quick update I can also announce that the preparations for the Recognized LEGO Fan Media Days are going well. Brickheadz announced that they want to be part of the interview day as well as Technic. LEGOLAND shot me an e-mail today saying they'd be more than happy to do something on Friday June 2nd with the RLFM there. So while some parts (the accomodation agreements) are behind schedule, I am certain it will be as awesome as this Thursday was.

    Have a great weekend and always be yourself, unless you can be Batman, then be Batman!





    Edited by Kim Thomsen | LEGO

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