• [Community Manager Weekly] LEGO Designer in Town --- Next Stop, Skyline Shanghai

    Jacky Chen

    Last weekend, from Friday to Sunday, our best friend, the LEGO designer, Jamie Berard paid his first visit to Shanghai and Beijing for a series of signing event for the upcoming Shanghai skyline set and some of the other Creator Expert sets which designed by him.

    Local AFOLs in those two cities were offered 30 minutes each for an exclusive Q&A session where brought them to know what’s inside of a LEGO designer’s brain. Unsurprisingly, the new Modular House became one of the most popular topics of the day. Alright, another one to the must buy list! ;p

    By participating both signing events and witnessing the reaction from the consumers, from kids to adults. I shared their real excitement and joy when they met with a LEGO designer in person. I heard over and over from them, “my dream is to become a LEGO designer, like you”, which is absolutely awesome to hear. From my eyes, a stronger community in China is arising. 

    Photos attached shows the exciting AFOLs who even brought their MOCs to the event to share with Jamie! I bet they had a great time!

    (Cover Photo credit to Lin Ye)




    Edited by Jacky Chen | LEGO

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    Very nice :D

    Official visit of the LEGO designers presents a great significance!!
    In particular, it is very significant that many LEGO fans have the opportunity to communicate directly with LEGO designers.

    Dreaming of launching 'Skyline Seoul' in the distant future, I hope to meet in South Korea too !!



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