[COMMUNITY MANAGER WEEKLY] Changes ahead!

Dear all, as you might have heard or read there are quite some changes ahead in the LCE Department due to that the LEGO Group is right now going through a process of building a smaller and less complex organization.  So that is what is really a lot on my mind these days.

The purpose of these changes will be to focus our efforts on where we create most value for the global AFOL community and for the LEGO Group.

In our collaboration with the Recognized Communities, our focus areas in the coming years will be to further consolidate our support operations by simplifying our work processes. 

It also means that all dialogue and collaboration with the Recognized Communities will be moved to LAN and we will continue to develop the LAN platform so it can serve all the needs as good and convenient as possible. 

Doing this will significantly reduce the time that is spend on dialogue with individual groups on e-mail, phone and face to face which will be for sure missed by many, but it will ensure that more people are involved in our shared dialogue and collaboration and can be hopefully served in a good way going forward.

In addition, we will even increase our focus on AFOL related events and conventions around the world that bring larger groups of AFOLs together as we believe this heavily stimulates inspiration and collaboration in the AFOL community so stay tuned on that development    

Over the coming months you will experience changes as we focus in on the above priorities.

The extensive dialogue that my colleague Paul Striefler and I have had with many individual groups as Community Managers in Americas and Europe/Pacific/ROW will gradually shift to LAN.  Paul’s position as Community Manager for Americas has unfortunately been made redundant and Paul moves to a new position in LEGO Brand Retail in December.

Paul has done an excellent job as Community Manager for Americas and a fantastic team mate and he will for sure take his Community experience with him in to his new position.  

My focus moves to collaboration with and support of the above-mentioned events and conventions globally and I continue to be the link between the LEGO House and the AFOL Community. So I will be for sure still in touch with many AFOL now with a global but more task limited focus instead of the Community Manager for a geografic region.

My colleagues Ana, Kim and Jacky will proceed with so far most likely only slightly changes to their areas of responsibility, tasks and daily work.

It has been a huge pleasure and always very exciting, extremely fun and highly inspiring to work with the AFOL community over the past 13 years with responsibility for different regions and I will for sure be still somehow part of this adventure.

I like to express my deepest thanks to all the AFOLs I have met in all these years for a great time and good cooperation and looking forward to many good things to come.

So long folks! Stay tuned!