Today we concluded our first week of team meeting (it is great to have Paul and Jacky in Billund) with participating in the AFOL test visit @ the LEGO House.
Over 200 AFOLs from 8 different countries visited the LEGO House to give the staff an experience how AFOLs act and react as well as experience the LEGO House.
It was a truely great activity and all sides were very happy and had a lot of fun.
I am so excited to get to the AFOL opening in September with over 600 AFOLs - it will be so much fun!
I hope to welcome many of you to the opening or in the time to come in the LEGO House - an exceptional LEGO Brand experience!
Another Monday, another day working for the best company in the world (in my humble opinion at least).
So despite it being Monday morning and yes, it is gray and rainy here in Denmark, I feel fantastic.
We're getting ready for another one of those weeks where all the Community Managers are in one place. It's the best times as we get to discuss face to face instead of via dubious videocalls and drop-out phone calls. We will be discussing and evaluating all our support programs and structures as we usually do once per year.
We constantly strive to support and engage with the AFOL Community the best we can and that requires lots and loads of talks and evaluations. It seems that the world is spinning faster every day and new initiatves and trends keep us on our toes. What we did last year might not create any real value to us nor the AFOL Community this year or next year. So we do these talks and evaluations as often as possible - challenging everything from phone calls to LUGBULK to ensure that we do (what we believe to be) the right thing as often as possible.
An no, I do not believe LUGBULK is going away, but it is very refreshing to discuss questions such as "What would happen if we shut down LUGBULK?"
Once we're done with this week of Community Manager meetings, we head into next week gathering the entire LEGO Community Engagement department here in Billund - which will allow our team to be complete as Sara is the only non-Community Manager from our team seated outside of BIllund. I am really looking forward to having the entire team and also the entire department in one place.
Just before I left for the weekend this Friday, I had the esteemed honor of taking all the fan designers from the LEGO Remake project on a factory tour at Kornmarken. It was magic finally getting to meet all these great guys in real life. We've spend so much time communicating back and forth on LEGO Remake and now, all of the sudden, we all meet and I got to say "Thank You!" for real instead of via e-mail. I'd like to extend a special thank you to Nathan (Rebrickable) for all the work and engagement he put in when we approached him with the idea of the LEGO Remake project. , He was instrumental in setting up communication and in identifying the fan designers for the LEGO Remake project.
Thank You guys - you're amazing and I hope we can call on you and your community again whenever opportunities arise!
So Summer Vacation is over for me and I am back in office desperately trying to catch up with the 100's of e-mails which have found their way to my inbox while I was away.
It's been a hectic first week, first I had to get up to speed on the recent leak of LEGO Star Wars The Last Jedi leak.
Then I send out the offers to review the LEGO Ideas Old Fishing Store and the LEGO NINJAGO D2C set - Ninjago City.
Later this month, all the community managers will assemble in Billund again to discuss the support for 2018 - it is that time again as it is once every year. I really look forward to discussing face to face with my team colleagues and to continue polishing and improving our support to fit the needs of the community as much as possible.
Once the week with the community managers is done, we will have a department meeting - which is going to be awesome. Having the entire department in one place and being able to have a discussion uninterrupted by network fallouts or bad microphones is going to be a bliss.
I am also planning my September trip to the US and hopefully I will be able to plan a day for the Americas based RLFMs to come to Enfield and meet with me and my colleagues from marketing there. The plan is to send out invitations this week - but as you know plans are great until they are no longer valid.
It's a pleasure to come back, sit down and log in to the LEGO Ambassador Network to discover that, despite it being summer vacation, there's plenty of discussions and activity going on in here. I am looking forward to read through the 100+ notifications I have on new topics and comments!
Happy to be back and please allow me a few days to get back up to speed
I hope all of you are enjoying the summer but it’s a bit tough out here. According to the Meteorology Bureau, the temperature of Shanghai has been exceeding 37 Celsius for more than 3 weeks in a row while some of these days are even reaching 41! It feels like melting when you are outside, really hope we could have a Zane to wield his ICE Ninja power to cool us down a little bit.
(This is how I look like these days, lol)
Talking about Ninjago, I was super excited to watch the new trailer of the LEGO Ninjago Movie brought by Warner Bros. at SDCC, again and again. And finally, we will encounter our greatest villain of the 16 realms, the unstoppable beast – the Meowthra! It was so funny and great to see that the real-life element is not missing in this movie as well. And you know in other languages, sometimes it’s hard to pick up jokes like L-loyd vs. Lloyd. But the Taiwanese transcript made it even funnier by translating the name into “Rolex” which sounds actually close enough. I really look forward to watching the full movie in the cinema, hopefully we will be lucky enough to make a pre-screen in Billund next month! Finger Crossed! Also at this year’s SDCC, a sneak peak of the opening sequence of the LEGO Ninjago Season 8 also came at a surprise. The fighting scene looks great and I love the vehicle that Master Lloyd is driving. Can’t wait to know more about the bikers and Sons of Garmadon.
Back to real life, AFOLs in Hong Kong is collaborating with local LEGO sales office to run their 11th annual MOC contest at ACGHK 2017 this weekend. This theme of this year is "Build Hong Kong Amazing", thus you will see lots of impressive MOCs features the most beautiful part of this city. Don’t miss it if you happen to be in town!
(Thanks to William Wong for providing the photo. Enjoy the event, guys!)
One more piece of exciting news to share with the community, LCE is looking for a LCP in China. If you are interested, move to China (no, I’m kidding). Check out the LCP page on LEGO.com (URL) and learn how to submit your application.
Have fun, keep cool in summer and see you on LAN!
Community Manager of Asia
I hope everyone is enjoying the new platform and that your summer has gotten off to a great start! It has been awhile since my last blog post. After being away at back to back to back conventions I finally have some down time before I disappear again. I am back at the office catching up and tending to most of my day to day tasks.
I thought I would start by sharing a quick story. This past week started off like any other Monday except for the fact that I was paid a visit by Pepe Le Pew at my home. A momma skunk got snagged in one of our chipmunk traps. You can guess where this might be going! While trying to release this varmint I got sprayed. This provided much excitement for my family as well as a horrible stench! Note to self...let the pro's handle these situations. I thought everyone could use a chuckle event if came at my own expense. With that being said, I was hoping that this was not a sign of things to come for the week. I am happy to report that was not the case.
I entered the office to a lot of buzz surrounding San Diego Comic Con that is taking place right now. As you know, the LEGO Group has a booth where we show off some new exciting products, unveil a few great models, and of course showcase some awesome exclusives. I have never attended SDCC before and wish that someday I will get my chance and be able to join in on all the excitement! I hope all of you have had a chance to follow the LEGO live feed as well as the great coverage from a few of our RLFMs. In addition to this buzz I always enjoy seeing the updates that Jan and the LEGO House share with us. There was a pic of a Technic dinosaur that absolutely blew my mind. I have never seen anything like that on such a large scale before and cannot wait to walk thru this building once completed.
Although I will not be there for the Grand Opening, I will be heading back to Billund at the end of August for two weeks to work closer with my team as well as to participate in our department meetings. As one of seven team members that do not sit in the Denmark offices it is always great to be there and to get some face time with my colleagues. August again will be a pretty full month for me as I will be at Bricks By The Bay in Santa Clara the first weekend, then I am taking my family on vacation while in California, and then straight to Billund.
Life moves pretty fast. If you don't stop and look around once in a while, you could miss it! - Ferris Bueller
Enjoy your summer...until next time!
Community Manager - Americas
First off, wish all ambassadors and AFOLs from the United of States have a great 4th of July on behalf of the entire LCE team.
You may need to wait for a year to watch the Guardian of the Galaxy Vol.2, but the great stories are happening everyday, everywhere in this community. So now, LCE presents, No Rest for the Wicked Vol.2 (Yeah seriously, I am just stealing the title LoL) – casting by Tanja Friberg, Jacky Chen and of course the awesome AFOL community in Asia.
SCENE ONE: Japan Brickfest 2017 (Kobe Fan Weekend)
“I love to see those happy kids getting inspired at AFOL events ---- @Edwin Knight- KLUG”
This was the 3rd year of the Japan Brickfest since everything started back in 2015 on this small artificial island of Kobe. Edwin and his crew from Kansai LUG managed to gather about 70 AFOLs (mainly local) to display their MOCs and exchange their ideas about the LEGO hobby at that time. However, the growth speed of this event is like a rocket, the number of participants has been doubling year by year. For 2017, 270 AFOLs from 11 different countries/regions actively participated while three large halls filled up with those coolest LEGO models and its lovely builders.
Despite the event itself is mainly serving the purpose of connecting AFOLs across the world, the committee always try very hard to make sure that kids can also enjoy the event by having brick pools, running kids contests and workshops.
During the AFOL party, there was even a celebration for the 10th anniversary to a group of guests traveled from Thailand (T-LUG) and connected with Paredes de Coura Fan Weekend via webcam.
More photos of the Japan Brickfest 2017 on flickr: https://flic.kr/s/aHskXzdBbg
SCENE TWO: Continue the Tour in Asia
“The MOCs of Asian AFOLs maybe smaller, but more into the details. I really love the “attitude” that reflecting from those models ---- @Tanja | LEGO”
After a quick stop at LEGOLAND Japan, we flew over to South Korea, Singapore and Malaysia. Our brain constantly gives us the illusion of no idea where we are at for a few seconds. Average two days in each country, the biggest challenge for a connected trip like this is to keep up the same spirit level but fortunately meeting with AFOLs is always energetic. In South Korea, Jae Won from Brickland has organized a builder’s sharing workshop which enables us to hear how the AFOLs think behind their models in a very constructive way. In Singapore, our colleagues are kind enough to open the LEGO office to facilitate a Sing AFOL gathering where Tanja and I are able to share the story of LCE. Our final stop in Malaysia, thanks to the fantastic agenda made by LOM, we were invited into their gathering where we met with THE Lendy Tayag, the Malaysian fan designer who build the Voltron which is still under the LEGO Ideas final evaluation. Good luck with the review!
More photos of the Asia Tour on flickr: (to be updated)
SCENE THREE: AFOL Festival 2017, Shanghai
“It feels like a dream come true after so many years ---- @Prince Jiang | Heroes Club LUG”
People always say that China is too large to connect a bunch of friends from all over the country. Many of the Chinese AFOLs have never met with each other in person. Many of them were the only one in their city who called themselves “AFOL”. And many of them were even considering to give up the hobby because of the loneliness. Fortunately, the event came in and successfully brought together 60+ AFOLs from 20 different cities of China into this awesome party.
Prepared for more than 8 months by Prince and his steering group in Heroes Club, the very first Shanghai AFOL Festival sailed into reality last weekend. It’s really like giving birth to a baby. No matter how painful the process was, the moment you see the true joy and gratitude from those AFOL’s face, it’s all worth. I guess that’s how Prince and his crew feel about it.
More photos of Shanghai AFOL Festival 2017 on flickr: https://flic.kr/s/aHsm3ZeFPR (photo credit to JXM and Fox)
Overall it was an extremely busy month but at the same time absolutely inspirational. Seeing how devoted the community can be is also pushing us to do a better job otherwise no rest for the wicked!
Hi all, the past week we had our US colleagues Tim Courtney and Kevin Hinkle on visit in the Billund office - it is always great to connect and see each other in person so lots of good talks and interaction.
Another important topic for me that keeps me quite busy is the LEGO House - we have good track but also some challenges on the proces to identify and organize the MOCs which go into the LEGO House (the first ones have been installed and more to come in the upcoming weeks) and the LEGO House is filling with more and more unique and cool models and activities. Also the planning for the AFOL opening in September goes well - it will be a blast!
In addition this weekend 4 big events are happening - the Fanabriques Event in Rosheim/France, the Bricktastic Event by Fairy Bricks in Manchester/UK, Brick Fiesta Convention in the US and the first ever Shanghai AFOL Festival where around 60 Chinese AFOLs will be together and displaying their MOCs for the first time. This is definitely a milestone for the AFOL Community in China! My colleague Jacky is supporting it - quite exciting - wish I could be there!
So my collegues and I wish best of luck to the events and we hope all participants will have a lot of fun and great experiences!
I apologize for the delay in getting this blog post up. June has been quite a busy month for me so far with all the different conventions taking place in the US and the launch of the new LAN platform.
So, where do I start? I think I am going to move backwards…First, I want to thank you all for attending the training sessions that Signe put on. I found these to be very valuable, I loved seeing all the participation, and was happy to hear all the excitement from all of you in regards to the new features that the LAN will bring. It has been a long time coming and our team is super psyched to have this new and improved tool that will help us better communicate with all of you. At lot of hard work has gone into making this possible and I want to quickly give a shout out to Mike, Mie, Johnny, and Signe for making this happen!
So, while we were rolling this platform out I was attending BrickSlopes in Utah, which is in its 4th year as a convention. The event took place in picturesque Orem on the campus of the Utah Valley University which is about 45mins from Salt Lake City. This convention is one of our smaller ones which gave me the opportunity to see all the mocs and speak to all the fans/vendors in attendance. There was also some buzz at the event because our most recent LEGO Ideas 10K member, Jacob Sadovich was in attendance showcasing his ship in the bottle moc “Leviathan” off for the first time to the fans and public. Jacob gave a good presentation to the fans on how he came up with the idea and his process that he endured to become a 10K member. It only took 48 days! I added a few pictures for all of you to enjoy as well!
As I mentioned earlier I have been quite busy. The weekend before BrickSlopes I attended Brickworld Chicago for the first time and LCE had a strong presence this year as well. I was joined by Tormod, Johnny, Sara, & Kevin. We were met with over 1,000 fans that make this pilgrimage for this epic event. We even had 8 members from the Heroes Club LUG in China make the journey to display their mocs. During the private days, I held an ambassador meeting and met with about 20 or more ambassadors. We discussed some interesting topics including US Support for events as well as the LAN onboarding sessions. Sara and I also gave a presentation that covered an overall view of the community, LEGO Rebrick, and LEGO Ideas. Tormod also got in on the fun and spoke to the fans about the Traumatic Moments in the Community. This presentation was well received and offered up some humor too! Finally, Kevin showed up late and in a suit no less, to gain a perspective from the public side of things as well as to drive some marketing initiatives. While walking the event he took 3 different videos of our fans explaining their mocs. Kevin then shared these with our LEGO Social Media team for an Instagram story. These were posted on our official site and between the three of them saw 364,000 views.
Brickworld was truly amazing! I saw some insane mocs and met some incredibly cool and talented people. I also endured some long nights but I can’t wait to go back again. I am home for a week and then off to Brickfete in Toronto. No rest for the wicked! Until next time…
Welcome to the new LAN!
A long awaited day has finally come! Today we begin the onboarding to the new LAN!
It has been quite the journey. We have taken input from all of you, investigated best practices, debated, prioritized, implemented, tested, changed and implemented again;) So hopefully the platform that we have ended up with is one that you will agree is a much more sustainable solution that will enable the kind of communication and collaboration that we have all been longing for. The new LAN will continue to develop and we will be implementing new initiatives along the way.
This would not have been possible without your contributions to what works and what does not work, so thank you so much for sharing all of your input and please continue to do so, nothing is too big or too small and now we have a platform to support structured feedback and requests;)
Internally we have had a fantastically dedicated project team, and I would like to say a huge Thank You to Mie, Signe, Kim, Mike, Johnny, Yun Mi, Jan, Paul and Jacky who have been working hard together with our external vendors to make the new LAN come to live, fulfilling the requirements for a great collaboration platform and making sure we have all the processes ready for launch.
Please join in, engage, participate and have fun!
Sr. Manager, LEGO Community Engagement
Dear Ambassadors and AFOL Community.
We are in the last 24 hours or so, of the LEGO Ambassador Network being on this platform.
The site will shut down and reopen in approximately a week.
You'll still visit using the same URL - www.LEGO.com/LAN, but the look and feel will change.
We'll still have a blog and we hope you'll continue to follow it.
We look forward to enaging with the ambassadors on the new platform.
Take care until then and always be yourself, unless you can be Batman, then be Batman!