The past Friday we could welcome over 40 happy AFOLs from 8 different countries to the Modular building themed AFOL evening at LEGO House.
We had invited Are Heiseldal from Norway to host 4 interview sessions with LEGO Colleagues from Design, Engineering and Marketing as well as an hands on building session with Jamie Berard was organized.
All AFOLs were invited to bring an owned designed floor for the Parisien Restaurant which we stacked to 2 quite high buildings.
It was very entertaining, informative and fun evening for all involved.
We plan to do more activities like that in the autumn.
End of January we closed the application link and started reviewing the 140+ applications we'd received. It took time and we're sorry for keeping all you waiting for so long. But we want to be perfectly sure when granting recognition that the LEGO Ambassador Network (LAN) is a perfect fit for the community asking for recognition and the rest of LAN's participating communities.
We carefully read through each application, look at the links and consider the motivation put down on why you are looking for recognition. And there's still some out there who think the LAN is about news, products for reviews and influencer activities - it's not. It has some of it, but it is not the primary purpose. The primary purpose is still networking community to community and community to The LEGO Group.
At the end of the review phase we ended up with just below 50 communities divided into Recognized LEGO User Group (RLUG), Recognized LEGO Online Community (RLOC) and Recognized LEGO Fan Media (RLFM). We had to keep the total number of new communities at no more than 50 as the onboarding is very important and run by a group of dedicated ambassadors whom we do not wish to overload when they "work" as ambassadors for their communities in their valuable spare time.
It would be a massive undertaking to name and describe each of them individually, so instead I'll direct you to our Community Locator, where all communities (once settled in on LAN) have created a profile on their respective community, what it does and where to find it. You can also check your own community - should you be a member of a recognized community - or even find one close to you which you could join!
This is the list of recognized communities let in this round.
ALUG - Advanced LEGO Users Group
BiB - Bricks in Bits
Brick Alley North East LEGO User Group
Brick Central LUG
Brickboard - die Brickfilm-Community
CANLug - CantonLUG
ChiLUG - ChicoLUG
EstLUG - Estonian LEGO User Group
Garage LUG (GLUG)
HILUG - Hawaii Lego Users Group
IdSLUG - ImperiumderSteine LUG
IowaLUG - Iowa LEGO Users Group
Kockabarátok Kiállítói Közösség
LCP - LCP Panama
Les Briques en Folie LUG Panama
LUGO - Lego User Group Otago
MILUG - Mid Island LUG
MINT - MINDSTORMS International
MosTechCrew - Moscow Technic Crew
Piemonte Bricks Lug
SALUG - South Australian LEGO User Group
SHLUG- Brick Hobby Friends LUG of Shanghai
TIELUG - The Inland Empire LEGO User Group
WamaLTC (Washington D.C. Metropolitan Area LEGO Train Club)
WAMALUG - Washington, D.C. Metropolitan Area LEGO® Users Group
Most of them already have access to LAN, but there is a few which we haven't heard back from yet. We will be trying again this week to get hold of them.
If you are considering applying for recognition, start writing up your motivation and consider if you are a RLUG, RLOC or RLFM. I an week or two, we'll open up the application link again. Both link and community descriptions as well as rules can be found in the "Forums" - all have access to the Visitor Zone and The LEGO Ambassador Network Forum.
The AFOL Engagement Team gathered in person for the first time in 2018 for our team meeting.
We engaged in discussion about our plan for the year. We also had team presentations to discuss current challenges within our individual teams.
Of course, we found time for fun in the snowy Danish country side with colleagues we don’t often see face-to-face!
One evening we even took part in a cooking class offered at the hotel, where (under the guidance of carefully trained chefs) we prepared our own three course meal.
Jacky, showing us how he normally writes his name (in Mandarin).
Helene, Head of Market Integration & Engagement, making an amazing sauce with Darryl, our new LEGO Ideas Marketing Manager and Kim.
Much to our surprise, all the food was delicious!
A few days earlier, the LAN team got together to discuss opportunities on the LAN and do a little bit on team building as well.
It’s always great to get together with such a fun and smart group of people, until next time!
Dear all, a very cool new LEGO House exclusive retail set is on the way. Please check out the details below, feel free to share and of course visit the LEGO House to buy it.
In the midst of LEGO House stands one of the world’s most iconic LEGO models, at over 15m tall and packed full of details and surprises even the most avid LEGO enthusiast cannot fail to be impressed by the Tree of Creativity. The tree is constructed from 6.316.611 standard LEGO bricks and took 23.500 hours to assemble to create an incredible and unique LEGO model.
And now a LEGO small scale model of this tree will be exclusively available at the LEGO Store in LEGO House, Billund.
The LEGO model is a great reproduction of the giant tree. All the most iconic features have been resized into this retail model.
The real LEGO enthusiast will know that the LEGO Group launched a Tree of Creativity model back in May 2017. That particular model was developed as the surprise gift for the participants of the LEGO Inside Tour. The product developed for Inside Tour only comes out in 175 individually numbered boxes.
Senior designer Steen Sig Andersen who originally also designed the first model was asked to do a retail version for LEGO House.
Steen Sig Andersen says:” The former Tree of Creativity box has proven to be an iconic model for the LEGO House and it makes a lot of sense to also offer a Tree of Creativity to the guests of LEGO House. But it was very important that the two models were not identical as we would not take away the originality from the Inside Tour guests in 2017”
Steen Sig Andersen’s efforts resulted in a very nice retail version which is slightly smaller than the LEGO Inside Tour model. The model is exclusively available at LEGO House in Billund and the retail price is 599 DKK. The LEGO Inside Tour model is not for sale.
A detailed comparison between the LEGO Inside Tour set and the retail version The Tree of Creativity:
LEGO® House Tree of Creativity
LEGO® House Tree of Creativity
Amount of boxes produces
1st of May 2017
1st of March 2018
Length: 310 mm
Width: 230 mm
Depth: 72 mm
Length: 382 mm
Width: 262 mm
Depth: 70,5 mm
Custimized sleeves – five different ones
Standard retail packaging
Hight of built model
Number of leaves
Number of minifigures
6 + baby
Uniquely decorated element
Printed tile with space logo
Amount of mini builts on leaves
White with integrated bench
Brown without bench
Steen Sig Andersen
Steen Sig Andersen
Available for sale
Yes – exclusively in LEGO House
Not for sale
LEGO House is a fantastic experience center, so amazing that it is hard to describe. It is a place where LEGO fans of all ages will discover the magic behind the brand and can be inspired by all the endless play and learning possibilities with the LEGO brick.
Facts about the large Tree of Creativity
Height: 15,68 m
Number of bricks: 6.316.611 Bricks
Total weight (excluding metal structure): 11.053 kg incl. 600 kg of loose bricks for grass
Production hours: 24.350
On Friday March 9th, 2018 LEGO House will host an event for true LEGO fans with a passion for the modular buildings theme.
The evening consists of a mix of interviews, hands-on building activity dinner and of course time to chat.
The facilitator of the interviews is the in the AFOL Community well-known and long-term LEGO fan Are Heiseldal from Norway.
Are is a sports journalist at his day job and a dedicated LEGO collector and builder the rest of the time.
He will interview in his charming way key LEGO people involved in the Modular buildings theme.
Participants of the event are invited to bring an own designed first floor based on the layout of the Parisian Restaurant (#10243) so that we can stack them to an very own modular building for the event. The floor is to be taken home afterwards again.
Programme of the event
16.00: Welcome and start stacking the floors
16.15: On-stage interview with Austin Carlson from the LEGO Group. Austin works as a graphic designer and has a broad experience within
several LEGO product lines. (20min)
16.40: On-stage interview with Jeppe Ramlau, who works in Novelty Engineering in the LEGO Group. Jeppe is involved in designing and
creating new elements and new moulds. He is the link between the designers and the engineers. (20min)
17.05: On-stage interview with Anne Egelund from the LEGO Group. Anne works in marketing and has been involved with the Modular
building theme for quite some time. (20min)
17.45: Warm buffet
18.45: On-stage interview with Jamie Berard from the LEGO Group, who is the iconic LEGO designer behind many modular buildings.
19.15: Hands-on session at the tables facilitated by Jamie. Jamie will share building tips and tricks and will build a small exterior scenery
together with you. LEGO elements are provided and the build can be taken home after the session.
20:00 End of play.
Price per Person: 449 DKK pr. person (including dinner + 2 drinks)
Please note: The arrangement does not include a ticket for the Experience Zones in LEGO House. We reserve the right to cancel the arrangement in case of less than 40 participants. In case we receive more than 80 requests will we draw the participants randomly.
So if you are up for a great arrangement with great people in great surroundings please send me an email (Jan@LEGO.com) no later than February 11th 2018 end of day all timezones so I can get you on the list.
I will inform you after the deadline via email if you can participate and will send you the booking link.
Dear all, my LEGO House colleagues informed me that there will be a very interesting book around the LEGO House available from now on.
So I believe this could be very interesting for some of you.
Feel free to share.
Building a Dream
Author: LEGO House and e-types.
Price: 249 DKK - The book can only be purchased at LEGO® House in Billund.
Edition: 2000 pcs.
Idea development and construction of LEGO House has taken seven years. On 28 September 2017, a proud director, Jesper Vilstrup, finally opened the doors to Denmark's newest experience center together with the royal family and with the attention of world press.
LEGO® House is a unique experience house located in the center of Billund – Home of the Brick. Here, LEGO fans of all ages can experience the magic of the LEGO universe and get the ultimate LEGO experience all year round. Both kids and adults meet a number of new LEGO experiences and a sea of LEGO bricks, where you can unleash your creativity.
The heart of the 12.000 m2 LEGO House is the experience zones which consist of four colored play areas, a spectacular Masterpiece Gallery, where fans can exhibit their impressive creations and a History Collection, where guests experience the company's and LEGO brand's development over time.
Building a Dream is built as a combined interview and photo book, which both tells the vision behind the house and through great photos shows the development of idea and building. Three people have been at the heart of the project: Kjeld Kirk Kristiansen, 3rd generation LEGO owner, Jørgen Vig Knudstorp, chairman of LEGO Brand Group and Bjarke Ingels, international architect.
Photos are taken by photographer Jens Honoré.
Today I built the new LEGO Ideas set #21313 Ship in a bottle together with my son. It is a very nice build with a lot of details and pretty good looking.
A lot of transparet elements used in the bottle so that can be very interesting too.
Also all decorated elements are printed which is very nice - the box as well as the instructions look Ideas typical high quality and include details about the fan designer as well as the LEGO designers involved.
Building time approx. 1 1/2 hours.
We had fun - check out the pictures.
Hi all, yesterday I joined the 60 years Birthday of the LEGO brick celebration in the LEGO House.
It was a Birthday party with speeches, cake, music and a small exhibition with clocks made by AFOLs (Zeto Vince, Jenni Clark, Lasse Deleuran, Gary Davis, Cristiano Grassi, Cecilie Fritzvold, Alexandre Campos and Sven Franic) as well as iconic sets from all these years including clocks - all dials were set to 1.58 pm as that is the time the patent was issued.
So 2018 has arrived and we're already 2 full weeks in from when the Christmas Holidays were over and everything booted up again.
Luckily my computer was fine - it seems I always fail to update my password prior to a down period and then it doesn't work when I fire up "ye olde steamie dell". But not this year - could this be a sign of things to come?
Anyways, you all probably recall the somewhat mad dash to get everything out and ready for 2018 - we made it, but it comes with a cost. Every action has a reaction and it was indeed hard for us to announce the tiered system in the new Recognized LEGO Fan Community Program as well as the updates and changes to our Support Programs and at the same time revoke close to 40 communities' recognition.
That took its tolls on both the community and us. My sincere hope is that, after a good and relaxing holidays with our loved ones, we can rebuild any broken trust between us and the community and then continue on the amazing journey we are all part of. We have so many ideas and thoughts on what we would like to achieve together with our most dedicated fans and we're super thrilled to see more than 100 applications for recognition from new and returning communities.
The best part of December was for me seeing, that despite all the tough announcements and changes, the community still appreciates us and our efforts. It's comforting to learn that while you're reducing and sending out hard messages, you - the amazing fans - know that it's part of the game and life itself. Sometimes awesome opportunities arise and sometimes we have to cut back or change things temporarily or permanently. And what convinced me was partly the superprofessional communication on LAN with the ambassadors but also all the Christmas Cards and local specialties showing up in the mail.
We sometimes forget how important these tings are and how much they mean. In this modern time of digitization, it is easy to forget the joy of getting something real in your hands with a hand written signature and personal message. This is also why we take the time and resources to send out a small thank you gift for all ambassadors during Christmas - just to let them know that we appreciate their efforts and hard work. We know and we care - and feeling that you think the same towards us is simply mind blowing!
Thank You and as a dear colleague of mine once said - and it must be true since it's still stored in my memory:
"We're fans of the LEGO fans".
I've added the Christmas Cards I got during December and when I returned to office. Not to brag... well actually it is! Look World, look how awesome our fans are!
Dear all, first of all I wish you a Happy New Year!
When LEGO® House announced its first Christmas party for AFOLs, it was actually with a bit of anxiety. One could not quite know if the event would carry - a Saturday evening late in December? - in Billund? - for international AFOLs?
All doubt proved unfounded. The word of the event was quickly spread and in a few days the tickets were rapidly sold. So there we are. Saturday evening on the 16th December, 70 excited adult LEGO enthusiasts from 8 different countries went to Billund to hold their first Christmas party at LEGO House. After such a great event there is no doubt -a new tradition has been founded!
Andres Lehmann from Zusammengebaut.com and Michael Friedrichs from Promobricks.de were among the participants and we have been permitted to publish their review of the event: http://zusammengebaut.com/gruss-aus-dem-lego-house-in-billund-40579/ and https://www.promobricks.de/afol-julefrokost-event-im-lego-house-in-billund-bericht-und-bilder/48919 as well as a report about the new 10260 Downtown Diner that was presented by the LEGO Designer at the Christmas Party http://zusammengebaut.com/lego-downtown-diner-10260-mike-psiaki-im-interview-40629/
The evening was a lot of fun for all participants as well as us as hosts and we are looking forward to the 2018 version of this activity.
All the best,
Astrid Mueller, Senior Event & Tour Manager in LEGO House and Jan Beyer, Community Manager LEGO System A/S