• Roy Gal - HILUG
    The Hawaii Lego Users Group (HILUG) held our first “Brick Party” at SALT At Our Kaka’ako in October 2017, and our third and latest event was an Easter Brick Party on March 18th. The most recent event included four components: a display of MOCs from club members, a Lego “fire walk” across 8 linear feet of 2x4 bricks from our Activity Brick Boxes, a spring/Easter themed building contest, and a partially LEGO model of Honolulu’s new rail transit system bought in by the Honolulu Authority for Rapid Transportation (HART). 

    We tried something new for the building contest this time. Usually, we have attendees build from our club brick, submit an entry form together with their creation, and then our members choose their favorite creations to award prizes. Sometimes this means adult builders are competing against little kids, and even though we consider age, it can be hard to choose the winners. At this event, each person submitting an entry chose a plastic Easter egg from a basket. If the egg contained a gold Lego brick, they won a prize - a Lego set pulled from our annual LUG support shipment. Every egg had a candy inside so nobody went home empty handed. This worked great and we had over 100 entries, and some very happy winners!
     
    Since our founding in 2013, HILUG, has been an almost all-ages LUG. Our youngest members have been 9 years old, and some have grown with us into their teens. We’ve also been very community oriented, partnering with local organizations like the Honolulu Zoo, Bishop Museum, Institute for Astronomy, Boys Club, and other non-profits to enhance their events, always at no cost to our partners. 
    As a result, we’ve met lots of families who love playing with Lego bricks, but don’t have the time or aren’t dedicated enough builders to join a LUG. They often ask how they can interact with us on a regular basis. We decided to try to have quarterly “open” meetings - free events focused on play opportunities for the public and displays of some of our MOCs. 
    Around the same time we thought of hosting these quarterly events, a new shopping and dining area called SALT At Our Kaka’ako (http://www.saltatkakaako.com) opened. SALT has, among its shops and restaurants, a large atrium area for public events. We contacted their management, explained what we wanted to do, and they enthusiastically partnered with us, providing marketing services, tables, parking, and media coverage.
    Our partnership with SALT has been very beneficial. Their marketing team has brought in local media to all three of our events there, resulting in TV news coverage for the first two (https://www.facebook.com/hawaiilug/videos/699673606903615/ and http://www.kitv.com/story/37000223/fresh-snow-and-lego-takes-over-holiday-theme-parties-in-kakaako), and a photo spread in the largest local newspaper for the Easter event (http://www.staradvertiser.com/2018/03/19/tgif/tgif-photos/easter-parade/). We’ve also found some new members and developed a following of people who attend these events regularly. And partnering with HART, we are developing a larger all-Lego scale model of part of Honolulu’s upcoming rail transit system. 
    We love being out in the community and these regularly scheduled events are a great way to do it!
     
    Please remember to follow the blog by clicking the "Follow" button on the Blog main page for more great articles. 

    Jan Beyer
    This weekend I visit the Kockice Convention in a small city near Croatias capital Zagreb.
    It is the first time that Ed Petrac and his team pull this international event off and it seems to be quite a success from the start with almost 80 participants from 13 different countries.
    So it is a weekend of fun and seeing old friends and making new together with a public exhibition of fantastic MOCs.
    I attach some pictures I took earlier today.
    The events website is http://convention.kockice.hr/.
    So I really hope that this event grows and will see many more AFOLs from all over the world in the years to come.
    Thanks so much to Ed, Marin and all other involved for making this great event happen!
    It is a true pleasure to join.










    Jan Beyer
    The past Friday we could welcome over 40 happy AFOLs from 8 different countries to the Modular building themed AFOL evening at LEGO House.
    We had invited Are Heiseldal from Norway to host 4 interview sessions with LEGO Colleagues from Design, Engineering and Marketing as well as an hands on building session with Jamie Berard was organized.
    All AFOLs were invited to bring an owned designed floor for the Parisien Restaurant which we stacked to 2 quite high buildings.
    It was very entertaining, informative and fun evening for all involved.
    We plan to do more activities like that in the autumn. 






    Kim Thomsen
    End of January we closed the application link and started reviewing the 140+ applications we'd received. It took time and we're sorry for keeping all you waiting for so long. But we want to be perfectly sure when granting recognition that the LEGO Ambassador Network (LAN) is a perfect fit for the community asking for recognition and the rest of LAN's participating communities.
    We carefully read through each application, look at the links and consider the motivation put down on why you are looking for recognition. And there's still some out there who think the LAN is about news, products for reviews and influencer activities - it's not. It has some of it, but it is not the primary purpose. The primary purpose is still networking community to community and community to The LEGO Group.
    At the end of the review phase we ended up with just below 50 communities divided into Recognized LEGO User Group (RLUG), Recognized LEGO Online Community (RLOC) and Recognized LEGO Fan Media (RLFM). We had to keep the total number of new communities at no more than 50 as the onboarding is very important and run by a group of dedicated ambassadors whom we do not wish to overload when they "work" as ambassadors for their communities in their valuable spare time.
    It would be a massive undertaking to name and describe each of them individually, so instead I'll direct you to our Community Locator, where all communities (once settled in on LAN) have created a profile on their respective community, what it does and where to find it. You can also check your own community - should you be a member of a recognized community - or even find one close to you which you could join!
    This is the list of recognized communities let in this round.
    AbbyLUG
    ALUG - Advanced LEGO Users Group
    ArchBrick
    BiB - Bricks in Bits
    Bouwsteentjes.info
    Brick Alley North East LEGO User Group
    Brick Architect
    Brick Central LUG
    Brickboard - die Brickfilm-Community
    BriXtar 
    CANLug - CantonLUG
    ChiLUG - ChicoLUG
    Connected
    De Bouwsteen
    DixieLUG
    Doktor-Brick
    EstLUG - Estonian LEGO User Group
    Garage LUG (GLUG)
    GardenSLUG
    GFKLUG
    HILUG - Hawaii Lego Users Group
    HollywoodLUG
    IdSLUG - ImperiumderSteine LUG
    IowaLUG - Iowa LEGO Users Group
    jhbLUG
    just2good
    Kockabarátok Kiállítói Közösség
    LBRICK
    LCP - LCP Panama  
    LDraw
    Les Briques en Folie
    LUG Panama
    LUGO - Lego User Group Otago
    Mecabricks
    MILUG - Mid Island LUG
    MINT - MINDSTORMS International
    MosTechCrew - Moscow Technic Crew
    OCLUG
    OkiLUG
    Piemonte Bricks Lug
    RacingBrick
    RebelLUG
    SALUG - South Australian LEGO User Group
    SHLUG- Brick Hobby Friends LUG of Shanghai
    TexLUG-Houston
    TIELUG - The Inland Empire LEGO User Group
    WamaLTC    (Washington D.C. Metropolitan Area LEGO Train Club)
    WAMALUG - Washington, D.C. Metropolitan Area LEGO® Users Group
    Most of them already have access to LAN, but there is a few which we haven't heard back from yet. We will be trying again this week to get hold of them.
    If you are considering applying for recognition, start writing up your motivation and consider if you are a RLUG, RLOC or RLFM. I an week or two, we'll open up the application link again. Both link and community descriptions as well as rules can be found in the "Forums" - all have access to the Visitor Zone and The LEGO Ambassador Network Forum.
     

    Sara Skahill
    Through the snowy Danish fields…

    And up flights and flights of stairs…

    The AFOL Engagement Team gathered in person for the first time in 2018 for our team meeting.

    We engaged in discussion about our plan for the year. We also had team presentations to discuss current challenges within our individual teams.
    Of course, we found time for fun in the snowy Danish country side with colleagues we don’t often see face-to-face!

    One evening we even took part in a cooking class offered at the hotel, where (under the guidance of carefully trained chefs) we prepared our own three course meal.

    Sanne, our LEGO Ideas Project Manager, preparing dessert.

    Jacky, showing us how he normally writes his name (in Mandarin).

    Helene, Head of Market Integration & Engagement, making an amazing sauce with Darryl, our new LEGO Ideas Marketing Manager and Kim.
    Much to our surprise, all the food was delicious!
    A few days earlier, the LAN team got together to discuss opportunities on the LAN and do a little bit on team building as well.

    It’s always great to get together with such a fun and smart group of people, until next time!


    Jan Beyer
    Dear all, a very cool new LEGO House exclusive retail set is on the way. Please check out the details below, feel free to share and of course visit the LEGO House to buy it.
    In the midst of LEGO House stands one of the world’s most iconic LEGO models, at over 15m tall and packed full of details and surprises even the most avid LEGO enthusiast cannot fail to be impressed by the Tree of Creativity. The tree is constructed from 6.316.611 standard LEGO bricks and took 23.500 hours to assemble to create an incredible and unique LEGO model.
    And now a LEGO small scale model of this tree will be exclusively available at the LEGO Store in LEGO House, Billund.
    The LEGO model is a great reproduction of the giant tree. All the most iconic features have been resized into this retail model.
    The real LEGO enthusiast will know that the LEGO Group launched a Tree of Creativity model back in May 2017. That particular model was developed as the surprise gift for the participants of the LEGO Inside Tour. The product developed for Inside Tour only comes out in 175 individually numbered boxes.
    Senior designer Steen Sig Andersen who originally also designed the first model was asked to do a retail version for LEGO House.
    Steen Sig Andersen says:” The former Tree of Creativity box has proven to be an iconic model for the LEGO House and it makes a lot of sense to also offer a Tree of Creativity to the guests of LEGO House. But it was very important that the two models were not identical as we would not take away the originality from the Inside Tour guests in 2017”
    Steen Sig Andersen’s efforts resulted in a very nice retail version which is slightly smaller than the LEGO Inside Tour model. The model is exclusively available at LEGO House in Billund and the retail price is 599 DKK. The LEGO Inside Tour model is not for sale.
     
    A detailed comparison between the LEGO Inside Tour set and the retail version The Tree of Creativity:
     
    LIT
    Retail product
    Name
    LEGO® House Tree of Creativity
    LEGO® House Tree of Creativity
    Product number
    4000024
    4000026
    Amount of boxes produces
    175
    10.000
    Piece count
    1008
    837
    Release date
    1st of May 2017
    1st of March 2018
    Box size
    Length: 310 mm
    Width: 230 mm
    Depth: 72 mm
    Length: 382 mm
    Width: 262 mm
    Depth: 70,5 mm
    Packaging
    Custimized sleeves – five different ones
    Standard retail packaging
    Hight of built model
    38 cm
    35 cm
    Number of leaves
    11
    10
    Number of minifigures
    6 + baby
    1
    Uniquely decorated element
    Printed tile with space logo
    0
    Amount of mini builts on leaves
    8
    6
    Base frame
    White with integrated bench
    Brown without bench
    LEGO Designer
    Steen Sig Andersen
    Steen Sig Andersen
    Available for sale
    No
    Yes – exclusively in LEGO House
    Price
    Not for sale
    599 DKK
     
    LEGO House is a fantastic experience center, so amazing that it is hard to describe. It is a place where LEGO fans of all ages will discover the magic behind the brand and can be inspired by all the endless play and learning possibilities with the LEGO brick.
    Facts about the large Tree of Creativity
    Height: 15,68 m
    Number of bricks: 6.316.611 Bricks
    Total weight (excluding metal structure): 11.053 kg incl. 600 kg of loose bricks for grass
    Production hours: 24.350


    Jan Beyer
    On Friday March 9th, 2018 LEGO House will host an event for true LEGO fans with a passion for the modular buildings theme.
    The evening consists of a mix of interviews, hands-on building activity dinner and of course time to chat.
     
    The facilitator of the interviews is the in the AFOL Community well-known and long-term LEGO fan Are Heiseldal from Norway.
    Are is a sports journalist at his day job and a dedicated LEGO collector and builder the rest of the time.
     
    He will interview in his charming way key LEGO people involved in the Modular buildings theme.
     
    Participants of the event are invited to bring an own designed first floor based on the layout of the Parisian Restaurant (#10243) so that we can stack them to an very own modular building for the event. The floor is to be taken home afterwards again.
     
    Programme of the event
    16.00:               Welcome and start stacking the floors
    16.15:               On-stage interview with Austin Carlson from the LEGO Group. Austin works as a graphic designer and has a broad experience within
                               several LEGO product lines. (20min)
    16.40:               On-stage interview with Jeppe Ramlau, who works in Novelty Engineering in the LEGO Group. Jeppe is involved in designing and
                              creating new elements and new moulds. He is the link between the designers and the engineers.  (20min)
    17.05:               On-stage interview with Anne Egelund from the LEGO Group. Anne works in marketing and has been involved with the Modular
                               building theme for quite some time. (20min)
    17.45:               Warm buffet
    18.45:               On-stage interview with Jamie Berard from the LEGO Group, who is the iconic LEGO designer behind many modular buildings.
                              (30min)
    19.15:               Hands-on session at the tables facilitated by Jamie. Jamie will share building tips and tricks and will build a small exterior scenery
                               together with you. LEGO elements are provided and the build can be taken home after the session.
    20:00                End of play.
     
    Price per Person: 449 DKK pr. person (including dinner + 2 drinks)
     
    Please note: The arrangement does not include a ticket for the Experience Zones in LEGO House. We reserve the right to cancel the arrangement in case of less than 40 participants. In case we receive more than 80 requests will we draw the participants randomly.
     
    So if you are up for a great arrangement with great people in great surroundings please send me an email (Jan@LEGO.com) no later than February 11th 2018 end of day all timezones so I can get you on the list.
    I will inform you after the deadline via email if you can participate and will send you the booking link.
     
    I am looking forward to a very cool arrangement!
     
    Thanks
    Jan

    Jan Beyer
    Dear all, my LEGO House colleagues informed me that there will be a very interesting book around the LEGO House available from now on.
    So I believe this could be very interesting for some of you.
    Feel free to share.
    Than
    Jan
    Building a Dream
    Author: LEGO House and e-types.
     
    Price: 249 DKK - The book can only be purchased at LEGO® House in Billund.
     
    Language: English.
     
    Edition: 2000 pcs.
     
    Idea development and construction of LEGO House has taken seven years. On 28 September 2017, a proud director, Jesper Vilstrup, finally opened the doors to Denmark's newest experience center together with the royal family and with the attention of world press.
     
    LEGO® House is a unique experience house located in the center of Billund – Home of the Brick. Here, LEGO fans of all ages can experience the magic of the LEGO universe and get the ultimate LEGO experience all year round. Both kids and adults meet a number of new LEGO experiences and a sea of LEGO bricks, where you can unleash your creativity.
     
    The heart of the 12.000 m2 LEGO House is the experience zones which consist of four colored play areas, a spectacular Masterpiece Gallery, where fans can exhibit their impressive creations and a History Collection, where guests experience the company's and LEGO brand's development over time.
     
    Building a Dream is built as a combined interview and photo book, which both tells the vision behind the house and through great photos shows the development of idea and building. Three people have been at the heart of the project: Kjeld Kirk Kristiansen, 3rd generation LEGO owner, Jørgen Vig Knudstorp, chairman of LEGO Brand Group and Bjarke Ingels, international architect.
    Photos are taken by photographer Jens Honoré.


    Jan Beyer
    Today I built the new LEGO Ideas set #21313 Ship in a bottle together with my son. It is a very nice build with a lot of details and pretty good looking.
    A lot of transparet elements used in the bottle so that can be very interesting too.
    Also all decorated elements are printed which is very nice - the box as well as the instructions look Ideas typical high quality and include details about the fan designer as well as the LEGO designers involved.
    Building time approx. 1 1/2 hours.
    We had fun - check out the pictures.











    Jan Beyer
    Hi all, yesterday I joined the 60 years Birthday of the LEGO brick celebration in the LEGO House.
    It was a Birthday party with speeches, cake, music and a small exhibition with clocks made by AFOLs (Zeto Vince, Jenni Clark, Lasse Deleuran, Gary Davis, Cristiano Grassi, Cecilie Fritzvold, Alexandre Campos and Sven Franic) as well as iconic sets from all these years including clocks - all dials were set to 1.58 pm as that is the time the patent was issued.