2019 LCP Summit in Shanghai

For the 7th time the LCP summit took place in February this time in Shanghai. It was the first time I had to plan and attend an LCP summit, so I was very excited and privileged to be heading up the summit for this group of amazing LEGO entrepreneurs. A total of 11 LCPs attended the summit mainly from the Asian region as well as Nathan Sawaya from the US and Matija from Norway. The agenda was tailored to the topics of interest which this year focused on business opportunities as a result of the revised LCP contract (a revised contract went into effect mid-January 2019). We were happy to have our internal team working with Merlin Entertainment joining the summit allowing all of us to get to know Merlin Entertainment in more detail (LEGOLAND, LEGO Discovery Centers etc).

Being in one of the most vibrating and trending cities in the world I wanted the LCPs to be inspired as part of the summit. I was therefore very happy that the LCP Wei Wei planned and executed the Vertical City workshop for us in collaboration with our social responsibility team. The work shop took place in the 2^nd highest tower in the world (the Shanghai Tower) on the top floor which is also the highest accessible floor in the world. So one could say that we were on top of the world. On this particular day however, it was foggy and raining and we were not able to see the beautiful Shanghai skyline.

During the workshop all LCPs incl Tormod and I were helping children to build their future vertical city and each ‘sub-city’ was later assembled into a skyscraper (aka vertical city). It was really fun to be part of this creative activity and see how kids approach the creative process. The event received very strong media coverage in key media which was really good news.

The following day we were all visiting the Jiaxing factory where they opened up sections for us which have previously not been opened to the public – something which was very valued by the LCPs.

Meeting the talented LCPs for the first time, was a great experience and I have all the respect in the world to the LCP people in the program. They are very professional, dedicated, innovative and caring.  

Helene